Italy Coffee Market

Italy Coffee Market Overview:

The Italy coffee market size reached 985.91 Thousand Tons in 2024. Looking forward, IMARC Group expects the market to reach 1,343.7 Thousand Tons by 2033, exhibiting a growth rate (CAGR) of 3.20% during 2025-2033. The deeply rooted coffee culture, where daily espresso consumption is a tradition and the rising focus of businesses across the nation to innovate while maintaining affordability to sustain consumer demand are propelling the market in the country.

Italy Coffee Market Trends:

Deep- Rooted Coffee Culture

Italy's coffee culture is a part of its national identity and is a daily habit for the majority of individuals across the country. The cultural importance has a deep influence on the overall market. As per the Statista Global Consumer Survey conducted in Italy in 2022, coffee was the second most consumed beverage across the nation. This emphasizes the role of this drink in everyday life, thereby maintaining an ongoing demand within the marketplace. Moreover, the tradition of coffee drinking is not only practiced at home but also in many cafes and bars throughout the nation. Such places become social gathering points where people converge, engaging in community interaction. The existence of these places further enhances the cultural significance of coffee and the strength of the market. Furthermore, the coffee culture in Italy has shaped world coffee trends, with Italian espresso and other forms of coffee being replicated internationally. This acclaim boosts the profile of Italian coffee brands, supporting both local and overseas markets.

Popularity of Coffee Capsules and Pods

The rising inclination among consumers across the country towards convenience, on account of their busy lifestyles, is leading to a significant increase in the consumption of coffee pods and capsules. In December 2024, Maurizio Distefano Licensing (MDL) partnered with Baileys to introduce flavored cappuccino capsules compatible with Nescafé Dolce Gusto machines. Moreover, this shift has also been driven by consumers seeking high-quality coffee experiences, thereby reflecting a broader trend towards premiumization in the market. In October 2024, Lavazza introduced the Tales of Italy collection, which features three coffee blends inspired by different Italian cities. The range encompasses Milano, Roma, and Napoli, each of which offers different intensities, roasts, and aromas. Besides this, while Italians have historically favored strong, espresso-based blends, there is an interest in specialty and single-origin coffees across the country. This is acting as a significant growth-inducing factor. Moreover, the rising number of international coffee chains, such as Starbucks, in Italy will continue to augment the market in the coming years.

Italy Coffee Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Whole Bean
• Ground Coffee
• Instant Coffee
• Coffee Pods and Capsules

The report has provided a detailed breakup and analysis of the market based on the product type. This includes whole bean, ground coffee, instant coffee, and coffee pods and capsules.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience and Grocery Stores
• Online Retail
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience and grocery stores, online retail, and others.

Region Insights:

• Northwest
• Northeast
• Central
• South
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northwest, Northeast, Central, South, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Italy Coffee Market News:

• February 2025: Italian coffee chain Café Barbera is expanding its franchise in Greece, targeting 100 outlets by 2030. This will be through both corporate and franchise stores, beginning with the Attica region. Moreover, the expansion brings Italian coffee culture to a market where local brands are prevalent.
• December 2024: Italy-based Simonelli Group invested in Swedish filter coffee machine maker 3TEMP. The strategic investment allows the Simonelli Group to add high-end drip coffee machines to its product lineup and thereby increase its stronghold in the specialty coffee industry. Through its international sales network, the Simonelli Group facilitated 3TEMP's expansion internationally as demand for tailor-made coffee solutions continues to rise.

Italy Coffee Market Report Coverage:

Key Questions Answered in This Report:

• How has the Italy coffee market performed so far and how will it perform in the coming years?
• What is the breakup of the Italy coffee market on the basis of product type?
• What is the breakup of the Italy coffee market on the basis of distribution channel?
• What are the various stages in the value chain of the Italy coffee market? 
• What are the key driving factors and challenges in the Italy coffee market?
• What is the structure of the Italy coffee market and who are the key players?
• What is the degree of competition in the Italy coffee market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Italy coffee market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Italy coffee market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Italy coffee industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.