The Italy plant protein market size reached USD 456.30 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 934.58 Million by 2033, exhibiting a growth rate (CAGR) of 7.70% during 2025-2033. The Italy plant protein market is driven by increasing consumer demand for sustainable and health-conscious food choices, government initiatives supporting plant-based agriculture, advancements in plant-based food technology, rising vegetarian and flexitarian populations, and major food brands expanding their plant-based product lines to cater to evolving dietary preferences.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 456.30 Million |
Market Forecast in 2033 | USD 934.58 Million |
Market Growth Rate (2025-2033) | 7.70% |
Increasing Domestic Production of Plant-Based Proteins
Italy has registered a significant rise in the cultivation of protein crops, indicating a strategic move towards increasing domestic plant protein production. The production of protein peas grew from 251,175 quintals in 2023 to 310,693 quintals in 2024, showing considerable growth, as indicated by statistics from the Italian National Institute of Statistics (Istat). Likewise, the production of grain peas went up from 122,353 quintals in 2023 to 96,131 quintals in 2024. Other legumes like lentils and chickpeas also went up in their production during the same time. For example, the production of lentils increased from 45,647 quintals in 2023 to 55,930 quintals in 2024, whereas the production of chickpeas surged from 240,363 quintals to 264,749 quintals over the same period. This growth in legume cultivation reflects a collective push to expand the country's supply of plant proteins. The growth in domestic production not only decreases dependence on imports but also encourages local agriculture and helps to make the food supply chain sustainable. These trends are in line with national agricultural policies that encourage crop diversification and address the increasing consumer demand for plant-based protein sources.
Rising Consumer Demand for Healthier and Sustainable Food Options
Italian consumers are increasingly giving importance to health and sustainability in their food choices, and as a result, there has been a rise in demand for plant-based protein foods. This is fueled by growing awareness about the health advantages linked with plant-based diets, such as lower risks of chronic diseases, and increasing concern for environmental sustainability. Although there are limited specific statistics regarding consumer consumption habits after 2022, the increasing trend in the production of legumes and plant-based foods indicates a similar rise in consumer demand. The emphasis of the Italian government on encouraging healthy consumption patterns and sustainable farming also validates this trend. Public education initiatives promoting the health benefits of plant-based diets, along with policy interventions that incentivize the cultivation and consumption of sustainable food items, are supporting this trend. Consequently, Italy's market for plant-based protein products is increasing, with greater numbers of consumers including these in their diets, thus fueling the growth of the industry.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on source, type, nature, and application.
Source Insights:
The report has provided a detailed breakup and analysis of the market based on the source. This includes soy, wheat, pea, and others.
Type Insights:
A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes concentrates, isolates, and textured.
Nature Insights:
A detailed breakup and analysis of the market based on the nature have also been provided in the report. This includes conventional and organic.
Application Insights:
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes food (meat alternatives, dairy alternatives, bakery products, performance nutrition, convenience foods, and others) and feed.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northwest, Northeast, Central, South, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Sources Covered | Soy, Wheat, Pea, Others |
Types Covered | Concentrates, Isolates, Textured |
Natures Covered | Conventional, Organic |
Applications Covered |
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Regions Covered | Northwest, Northeast, Central, South, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: