The Japan baby food and infant formula market size reached US$ 1.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2.0 Billion by 2028, exhibiting a growth rate (CAGR) of 2.5% during 2023-2028.
Baby food and infant formula refer to the soft and easy to consume food products manufactured by blending proteins, fats and carbohydrates with soy or cow milk as a base. Milk formula, prepared and dried baby food are some commonly available variants. They also contain essential fatty acids that aid in the overall development and nourishment of babies. These products are also a rich source of various nutrients, such as calcium, magnesium, zinc, iron and essential minerals. Moreover, as infants lack teeth for chewing, baby food and infant formula act as the primary source of nutrition.
The positive growth of the baby food and infant formula market in Japan can be attributed to the increasing consciousness regarding child nutrition among the masses. Baby food and infant formula products are widely used to provide adequate nourishment to the children to prevent developmental and cognitive disorders. Various product innovations, such as the introduction of frozen and dried cube product variants with enhanced nutritional content, are favoring the market growth. In line with this, the rising expenditure capacities of the consumers, along with the increasing brand endorsements with celebrities on social media platforms, are favoring the market growth across the country.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Japan baby food and infant formula market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on type and distribution channel.
Breakup by Type:
Dried Baby Food
Prepared Baby Food
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Breakup by Region:
Central/ Chubu Region
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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Key Questions Answered in This Report
The Japan baby food and infant formula market was valued at US$ 1.7 Billion in 2022.
We expect the Japan baby food and infant formula market to exhibit a CAGR of 2.5% during 2023-2028.
The rising parental concerns towards the presence of chemical-based ingredients in baby food and infant formula are augmenting the launch of organic variants, which is currently driving the Japan baby food and infant formula market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of baby food and infant formula.
Based on the type, the Japan baby food and infant formula market has been segmented into milk formula, dried baby food, prepared baby food, and others. Currently, milk formula holds the majority of the total market share.
Based on the distribution channel, the Japan baby food and infant formula market can be divided into supermarkets and hypermarkets, pharmacies, convenience stores, and others. Among these, supermarkets and hypermarkets currently exhibit a clear dominance in the market.
On a regional level, the market has been classified into Kanto Region, Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region, where Kanto Region currently dominates the market.
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