Japan Deodorants Market

Japan Deodorants Market Overview:

The Japan deodorants market size reached USD 1,762.40 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,454.70 Million by 2033, exhibiting a growth rate (CAGR) of 3.75% during 2025-2033. At present, people in Japan are becoming more aware about the importance of personal hygiene in everyday life. This, along with the increasing number of men adopting the grooming products as a part of a regular personal care routine is impelling the market growth. Moreover, innovation in formulations is expanding the Japan deodorants market share.

Japan Deodorants Market Trends:

Increasing Awareness About Personal Hygiene

People in Japan are becoming more aware about the importance of personal hygiene in everyday life. This increased awareness is making people demand more deodorants and other personal care products. With health awareness still growing, individuals are giving top priority to products that ensure freshness and cleanliness throughout the day. Increased alertness is also underpinned by extensive media campaigns, health blogs, and social media personalities educating the masses on the advantages of deodorant use. People in Japan are seeking deodorants that not only inhibit body odor but also offer extra skincare advantages like moisturizing and soothing sensitive skin. Portability and ease of use of deodorant products are making them more convenient to use for a wider group of people, especially working and young individuals who are looking for means to keep themselves hygienic despite busy schedules.

Growth of Male Grooming Sector

The Japanese male grooming sector is growing, with more men adopting the use of deodorants as part of a regular personal care routine. More Japanese men are becoming interested in skincare and grooming products, such as deodorants, as social attitudes towards male grooming change. The global influence of beauty standards and grooming trends is driving a change in male consumerism, resulting in more demand for deodorants designed specifically for men. Manufacturers are answering back by creating deodorants with strong fragrances and formulations that accommodate the tastes and requirements of male shoppers. Furthermore, the existence of a range of deodorant formats, ranging from sprays to sticks and roll-ons, is increasing end user’s choice and convenience, further bolstering the Japan deodorants market growth. The IMARC Group predicts that the Japan make grooming products market size is projected to attain USD 9,093.34 Million by 2033.

Advancements in Product Innovation

Innovation in deodorant formulations is contributing to the growth of the market. Brands are increasingly focusing on developing products that cater to specific user needs, such as long-lasting odor protection, skin sensitivity, and eco-friendly options. The rise of natural and organic deodorants, free from harsh chemicals, is attracting environmentally-conscious individuals who are seeking safer and more sustainable alternatives. Moreover, deodorant brands are integrating advanced technologies, such as microcapsule-based formulas that release fragrance throughout the day, to enhance the user experience. Customization options, like deodorants with unique scents or formulations designed for specific skin types, are also gaining popularity. As the demand for innovative and functional products continues to rise, companies are investing in research and development (R&D) to launch new items that support user preferences and the evolving market trends. In 2024, Kao Corporation introduced a new lineup called Bioré Zero in Japan, that protects individuals from humidity and temperature tension. Bioré's new skin protection proposition was to "wear comfort on your skin" and was centered around the concept of putting an extra, protective layer on the skin surface.

Japan Deodorants Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, packaging type, and distribution channel.

Product Type Insights:

• Sprays 
• Roll-On 
• Creams 
• Gels 
• Wipes 
• Sticks 
• Others 

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sprays, roll-on, creams, gels, wipes, sticks, and others.

Packaging Type Insights:

• Metal 
• Plastic 
• Others 

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes metal, plastic, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies 
• Online Stores 
• Others 

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others.

Regional Insights:

• Kanto Region
• Kansai/Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Deodorants Market Report Coverage:

Key Questions Answered in This Report:

• How has the Japan deodorants market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan deodorants market on the basis of product type?
• What is the breakup of the Japan deodorants market on the basis of packaging type?
• What is the breakup of the Japan deodorants market on the basis of distribution channel?
• What is the breakup of the Japan deodorants market on the basis of region?
• What are the various stages in the value chain of the Japan deodorants market? 
• What are the key driving factors and challenges in the Japan deodorants?
• What is the structure of the Japan deodorants market and who are the key players?
• What is the degree of competition in the Japan deodorants market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan deodorants market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Japan deodorants market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan deodorants industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.