Japan Digestive Health Supplements Market

Japan Digestive Health Supplements Market Overview:

The Japan digestive health supplements market size reached USD 860.23 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,897.85 Million by 2033, exhibiting a growth rate (CAGR) of 9.19% during 2025-2033. At present, geriatric individuals are becoming aware about the importance of gut health in promoting overall wellness and active living, driving the demand for digestive health supplements. Besides this, the broadening of retail channels is contributing to the expansion of the Japan digestive health supplements market share.

Japan Digestive Health Supplements Market Trends:

Growing aging population

Japan's rising aging population is positively influencing the market. Japan's Ministry of Internal Affairs and Communications reported that as of September 2024, approximately 29.3% of the Japanese population was elderly, representing a greater percentage than in any other nation or area with over 100,000 residents. As people age, they often see a decline in digestive efficiency, which leads to common issues, such as constipation, indigestion, and nutrient malabsorption. Older adults are becoming more conscious about maintaining gut health to support overall well-being and active lifestyles. This is creating the need for supplements that aid digestion, improve gut flora, and support nutrient absorption. Elderly people in Japan also prefer easy-to-consume formats like capsules, powders, and liquids, which enhances market innovation. The aging demographic values preventive healthcare, and digestive health supplements fit well into their daily routines. Many seniors also manage chronic conditions that may affect the digestive system, increasing reliance on supportive supplements. Japanese companies are responding by introducing products specifically designed for elderly needs, including those with probiotics, enzymes, and fiber. Additionally, the country’s advanced healthcare awareness and emphasis on quality of life in old age are stimulating the market growth.

Expansion of retail channels

The expansion of retail channels is impelling the Japan digestive health supplements market growth. As per the data released by the government authorities, Japanese retail sales rose 3.1% in March 2024 from 2023. As more people are becoming health-conscious, they are looking for easy and accessible ways to purchase digestive health products. The broadening of pharmacies, health and wellness stores, supermarkets, and online platforms aids in increasing product visibility and encouraging impulse as well as planned purchases. Retailers stock a wide variety of supplements catering to different digestive needs, such as probiotics, enzymes, and fiber-based products, making it easier for people to find suitable options. The availability of both domestic and international brands in stores boosts user interest and creates healthy competition. Online platforms offer added convenience by allowing people to compare products, read reviews, and access expert advice, which builds trust in supplement purchases. The rise in home delivery services is further fueling online sales. Attractive in-store displays, health awareness campaigns, and discount offers in physical stores also help increase user spending on digestive supplements. As retail networks continue to grow and adapt, they are making digestive health products more reachable and appealing to a broader range of customers across age groups in Japan.

Japan Digestive Health Supplements Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, form type, and distribution channel.

Product Insights:

• Prebiotics
• Probiotics
• Enzymes
• Fulvic Acid
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes prebiotics, probiotics, enzymes, fulvic acid, and others.

Form Type Insights:

• Capsules
• Tablets
• Powders
• Liquids
• Others

A detailed breakup and analysis of the market based on the form type have also been provided in the report. This includes capsules, tablets, powders, liquids, and others.

Distribution Channel Insights:

• OTC
  • Supermarkets/Hypermarkets/Food Stores
  • Drug Stores and Pharmacies
  • Convenience Stores
  • Online
  • Others
• Prescribed

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes OTC (supermarkets/hypermarkets/food stores, drug stores and pharmacies, convenience stores, online, and others) and prescribed.

Regional Insights:

• Kanto Region
• Kansai/Kinki Region
• Central/Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.   

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Digestive Health Supplements Market News:

• In May 2025, World probiotic leader Probi® teamed up with Nomura Dairy Products to introduce its flagship strain to Japan through an innovative new product: the nation's first fermented beverage enriched with LP299V®. This groundbreaking drink merged the inherent advantages of carrot juice with the established digestive benefits of LP299V—signifying a significant achievement in Probi’s expansion in Asia and providing scientifically-supported gut health to Japanese shoppers. The collaboration between Probi and Nomura Dairy was grounded in a mutual commitment to digestive wellness and innovation.
• In November 2024, Bloomage, a world leader in hyaluronic acid and various bioactive compounds, continued to advocate for healthier living at HI Japan 2024, the premier venue in Japan for functional foods, supplements, nutraceuticals, and health products. During the event, the firm presented its strong range of bioactive substance solutions focused on skin beauty, emotional wellness, sleep enhancement, joint health, cognitive function, gastrointestinal protection, eye care, and energy boosting.

Japan Digestive Health Supplements Market Report Coverage:

Key Questions Answered in This Report:

• How has the Japan digestive health supplements market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan digestive health supplements market on the basis of product?
• What is the breakup of the Japan digestive health supplements market on the basis of form type?
• What is the breakup of the Japan digestive health supplements market on the basis of distribution channel?
• What is the breakup of the Japan digestive health supplements market on the basis of region?
• What are the various stages in the value chain of the Japan digestive health supplements market? 
• What are the key driving factors and challenges in the Japan digestive health supplements market?
• What is the structure of the Japan digestive health supplements market and who are the key players?
• What is the degree of competition in the Japan digestive health supplements market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan digestive health supplements market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Japan digestive health supplements market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan digestive health supplements industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.