The Japan electric scooters market size reached USD 2.19 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.10 Billion by 2033, exhibiting a growth rate (CAGR) of 10.80% during 2025-2033. The market is witnessing steady growth driven by rising environmental awareness, urban congestion, and government incentives for electric mobility. Technological advancements, such as improved battery life and compact designs, are also attracting urban commuters. Increasing fuel prices, push for sustainable transportation and domestic manufacturers expanding their product portfolios to meet evolving consumer preferences, are some of the other factors further contributing to the Japan electric scooters market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 2.19 Billion |
Market Forecast in 2033 | USD 6.10 Billion |
Market Growth Rate 2025-2033 | 10.80% |
Government Support and Incentives
The Japanese government is actively promoting the adoption of electric scooters as part of its broader efforts to reduce carbon emissions and achieve sustainability goals. Various incentives are being introduced, including subsidies for consumers purchasing electric vehicles, tax breaks, and grants for manufacturers to develop eco-friendly transportation solutions. For instance, in September 2024, Japan announced it plans to invest ¥350 Billion (USD 2.44 Billion) in 12 projects to boost domestic battery production for electric vehicles. Major automakers, including Toyota, Nissan, Panasonic, and Subaru, will develop advanced battery technologies. Toyota aims for 9 GWh capacity, Nissan targets 5 GWh of LFP batteries by 2028, and Mazda seeks 6.5 GWh by 2030. In addition, local authorities in large cities are investing in setting up charging infrastructure to enable the usage of electric scooters. The policies are being pushed by Japan's aim to be carbon-neutral by 2050, as electric scooters are viewed as an efficient solution to urban traffic and air pollution. These initiatives by the government promote not only the expansion of the electric scooter market but also the shift towards cleaner, greener mobility solutions, as envisioned by Japan's environmental goals.
Increasing Investments in Charging Infrastructure
The expansion of electric scooter charging infrastructure is a key factor fueling the growth of the Japan electric scooters market. Major cities are seeing significant investments in building more charging stations, ensuring that users can easily access charging points, thus addressing one of the primary barriers to adoption. For instance, in October 2024, Mitsubishi Motors, in collaboration with MC Retail Energy and Kaluza Japan, launched Japan's first EV smart charging service. This innovative technology allows Outlander PHEV owners to optimize charging based on electricity prices, offering potential cost savings and promoting efficient use of renewable energy while easing peak load on the energy grid. With more charging stations becoming available in public spaces, shopping malls, and near transit hubs, the convenience for electric scooter owners is significantly enhanced. This network expansion not only supports the broader adoption of electric scooters but also contributes to Japan's green mobility initiatives. As the charging infrastructure becomes more widespread, the market for electric scooters is poised for substantial growth, attracting more consumers seeking eco-friendly and cost-effective transportation options in urban areas. The increasing availability of charging options is a crucial factor driving the Japan electric scooter market growth.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on drive, battery, product, battery fitting, and end use.
Drive Insights:
The report has provided a detailed breakup and analysis of the market based on the drive. This includes belt drive, chain drive, and hub motors.
Battery Insights:
A detailed breakup and analysis of the market based on the battery have also been provided in the report. This includes lead acid, lithium ion, and others.
Product Insights:
A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes standard, folding, self-balancing, maxi, and three wheeled.
Battery Fitting Insights:
A detailed breakup and analysis of the market based on the battery fitting have also been provided in the report. This includes detachable and fixed.
End Use Insights:
A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes personal and commercial.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Drives Covered | Belt Drive, Chain Drive, Hub Motors |
Batteries Covered | Lead Acid, Lithium Ion, Others |
Products Covered | Standard, Folding, Self-Balancing, Maxi, Three Wheeled |
Battery Fittings Covered | Detachable, Fixed |
End Uses Covered | Personal, Commercial |
Regions Covered | Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: