The Japan functional drinks market is expected to exhibit a growth rate (CAGR) of 11.8% during 2023-2028.
Functional drinks include several non-alcoholic beverages that are fortified with high amounts of vitamins, minerals, amino acids, dietary fibers, probiotics, etc. Some of the common product variants include sports drinks, energy drinks, carbonates, fruit/vegetable drinks, specialty drinks, caffeinated beverages, etc. Functional drinks offer numerous health benefits in boosting energy levels, maintaining a healthy balance of gut microbiomes, enhancing metabolism, reducing inflammation, etc. In Japan, the rising consumer health consciousness coupled with the increasing awareness towards several nutritional benefits of functional drinks is augmenting the market growth.
The growing consumption of ready-to-drink (RTD) beverages due to hectic consumer work schedules and sedentary lifestyles is propelling the market for functional drinks in Japan. Moreover, the rising consumer health concerns towards the high prevalence of gut-related disorders, such as Gastroesophageal Reflux Disease (GERD), ulcers, gastroenteritis, etc., are driving the consumption of functional drinks, mainly including probiotics. In line with this, the increasing demand for fortified beverages, particularly in preventive therapies or post-disease treatment, is further catalyzing the market growth in the country. Additionally, the changing consumer inclination from carbonated beverages towards their nutritional alternatives, such as fruit and vegetable juices, specialty drinks, natural concentrates, etc., is also bolstering the product demand in Japan. Apart from this, the growing influence of social media trends and numerous celebrity endorsements for promoting the consumption of functional drinks is further augmenting the market growth. Several regional and international key players are launching innovative flavors based on various traditional Japanese drinks, such as kombucha, Aojiru, Sakura tea, Mugicha, etc., to expand their consumer base. Moreover, the emergence of numerous organic functional drinks due to the growing consumer concerns towards the presence of synthetic additives in conventional counterparts will continue to drive the market for functional drinks in Japan during the forecast period.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Japan functional drinks market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on type and distribution channel.
Breakup by Type:
- Sports Drinks
- Energy Drinks
- Carbonated Drinks
- Fruit/ Vegetable Drinks
- Bottled Water
- Specialty Drinks
- Functional Tea & Coffee
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialist Retailers
- Online Retailers
Breakup by Region:
- Kanto Region
- Kinki Region
- Central/ Chubu Region
- Kyushu-Okinawa Region
- Tohoku Region
- Chugoku Region
- Hokkaido Region
- Shikoku Region
The competitive landscape of the industry has also been examined with some of the key players being Archer Daniels Midland Co., Ashahi Soft Drinks Co Ltd., Danone, ITO EN, Monster Beverage Corporation, Nestlé, PepsiCo Inc., Red Bull, Rockstar Inc. (PepsiCo Inc.), Coca-Cola Bottlers Japan Inc. (The Coca-Cola Company), Suntory Beverage & Food Ltd. (Suntory Group) and Taisho Pharmaceutical Co. Ltd.
|Base Year of the Analysis
||Type, Distribution Channel, Region
|| Kanto Region, Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region
||Archer Daniels Midland Co., Ashahi Soft Drinks Co Ltd., Danone, ITO EN, Monster Beverage Corporation, Nestlé, PepsiCo Inc., Red Bull, Rockstar Inc. (PepsiCo Inc.), Coca-Cola Bottlers Japan Inc. (The Coca-Cola Company), Suntory Beverage & Food Ltd. (Suntory Group) and Taisho Pharmaceutical Co. Ltd.
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