Japan Home Improvement Services Market

Japan Home Improvement Services Market Overview:

The Japan home improvement services market size reached USD 21.91 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 32.74 Billion by ​2033​, exhibiting a growth rate (CAGR) of 4.10% during 2025-2033. Japan's home improvement services market is being driven by an aging housing stock requiring modernization, rising demand for earthquake-resistant structures, lifestyle changes fueled by remote working, growing interest in smart and energy-efficient homes, and government incentives promoting renovation over demolition to combat the increasing number of vacant and deteriorating residential properties.

Japan Home Improvement Services Market Trends:

Aging Housing Stock and Infrastructure Modernization

Among the most significant factors bolstering Japan's home improvement services market is the aging state of the nation's housing and urban infrastructure. Based on Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) statistics, more than 35% of Japanese residential homes are over 30 years old. A majority of these old buildings were constructed during Japan's economic boom of the post-WW2 period, the 1960s to the 1980s, where the emphasis tended to be more on quantity at the expense of long-term lifespan or energy conservation. These aging buildings now need massive overhauling to pass contemporary safety measures, enhance insulation, and accommodate existing technologies. In addition, Japan is situated in a seismically active region, requiring frequent seismic retrofitting and structural strengthening to shield against earthquakes. The government has encouraged these upgrades actively through subsidies and policy support, which encourage homeowners to make structural improvements. Moreover, old plumbing, electrical systems, and inadequate insulation have led homeowners to look for new upgrades for efficiency and safety. This requirement to refurbish and retrofit existing homes—short of actually demolishing them—has strongly fueled the demand for professional home improvement services, such as roofing, foundation repair, energy system replacement, and overall remodeling.

Changing Lifestyles and the Rise of Remote Work

Another significant driver of the Japanese home improvement services market is the dramatic change in lifestyle induced by the growth of remote working and evolving domestic demands. The COVID-19 pandemic was a key driver in accelerating telecommuting behavior across Japan with government and private sector support fueling flexible working patterns. Even after the pandemic, several firms have continued with hybrid work arrangements, resulting in a continued demand for functional and comfortable home office environments. This shift has encouraged homeowners to opt for bespoke and ergonomic interiors, fueling demand for services like bespoke cabinetry, workspace design, lighting solutions, and soundproofing. In addition, multi-purpose rooms are currently popular—living rooms that serve as study spaces, or spare rooms converted into gym areas or hobby rooms. Japanese consumers are also extensively adopting minimalist and wellness-oriented interior styles, which prioritize natural light, open spaces, and eco-friendly materials.

Japan Home Improvement Services Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on type, buyers age, and city type.

Type Insights:

• Kitchen Renovation and Addition 
• Bathroom Renovation and Addition
• Exterior and Interior Replacements
• System Upgrades 
• Others 

The report has provided a detailed breakup and analysis of the market based on the type. This includes kitchen renovation and addition, bathroom renovation and addition, exterior and interior replacements, system upgrades, and others.

Buyers Age Insights:

• Under 35 
• 35-54 
• 55-64 
• Above 65 

A detailed breakup and analysis of the market based on the buyers age have also been provided in the report. This includes under 35, 35-54, 55-64, and above 65.

City Type Insights:

• Metro Cities
• Non-metro Cities and Towns

The report has provided a detailed breakup and analysis of the market based on the city type. This includes metro cities and non-metro cities and towns.

Regional Insights:

• Kanto Region 
• Kansai/Kinki Region 
• Central/Chubu Region 
• Kyushu-Okinawa Region 
• Tohoku Region 
• Chugoku Region 
• Hokkaido Region 
• Shikoku Region 

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Home Improvement Services Market News:

• June 2024: ​ROOVICE and Cabbage Truck revitalized a century-old row house in Tokyo's Sumida ward, addressing Japan's growing issue of vacant properties. The project included essential seismic updates, such as adding new dampers to enhance earthquake resilience. Interior modernization preserved original features while updating key areas like the kitchen, bathroom, and toilet.
• May 2024: Government data revealed that number of vacant or abandoned homes in Japan crossed 9 million, due to a declining population and urban migration. The government began offering incentives to encourage the renovation of these properties, including tax relief and low-interest loans. Foreign investors are also capitalizing on these opportunities, converting these houses (“akiya”) into unique accommodations or holiday homes.

Japan Home Improvement Services Market Report Coverage:

Key Questions Answered in This Report:

• How has the Japan home improvement services market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan home improvement services market on the basis of type?
• What is the breakup of the Japan home improvement services market on the basis of buyers age?
• What is the breakup of the Japan home improvement services market on the basis of city type?
• What is the breakup of the Japan home improvement services market on the basis of region?
• What are the various stages in the value chain of the Japan home improvement services market? 
• What are the key driving factors and challenges in the Japan home improvement services market?
• What is the structure of the Japan home improvement services market and who are the key players?
• What is the degree of competition in the Japan home improvement services market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan home improvement services market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Japan home improvement services market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan home improvement services industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.