The Japan lip care products market size reached USD 147.85 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 207.72 Million by 2033, exhibiting a growth rate (CAGR) of 3.85% during 2025-2033. At present, people are actively seeking products that prevent dryness, protect against environmental stress, and enhance natural lip color. Besides this, the broadening of e-commerce sites, which is making a wide variety of items easily accessible to users, is contributing to the expansion of the Japan lip care products market share.
Report Attribute
|
Key Statistics
|
---|---|
Base Year
|
2024
|
Forecast Years
|
2025-2033
|
Historical Years
|
2019-2024
|
Market Size in 2024 | USD 147.85 Million |
Market Forecast in 2033 | USD 207.72 Million |
Market Growth Rate 2025-2033 | 3.85% |
Increasing beauty and personal care awareness
High beauty and personal care awareness is positively influencing the market in Japan. Japanese users are known for their focus on grooming, hygiene, and skin health, which naturally extends to caring for the lips. Smooth and moisturized lips are considered part of an overall neat and attractive appearance, especially in a culture that values subtle and refined beauty. People are actively seeking products that prevent dryness, protect against environmental stress, and enhance natural lip color. This awareness is driving the demand for items with specific benefits, such as anti-aging, sun protection, and natural and organic ingredients. People are paying close attention to product quality, safety, and formulation, often preferring gentle, fragrance-free, and dermatologist-recommended options. With a strong interest in self-care and personal wellness, lip care products are not viewed as luxury items but as daily necessities. Additionally, seasonal skincare changes, especially during dry winters, are catalyzing the demand for hydrating and protective lip products. High beauty awareness is also supporting innovations, encouraging brands to offer tinted balms, multi-functional products, and limited-edition items that appeal to beauty-conscious buyers. The rising emphasis on beauty and personal care ensures steady growth in the lip care segment across Japan. As per the IMARC Group, the Japan beauty and personal care market is set to attain USD 45,741.8 Million by 2033, exhibiting a growth rate (CAGR) of 4.30% during 2025-2033.
Expansion of e-commerce portals
The expansion of e-commerce sites is impelling the Japan lip care products market growth. According to the ECDB, the e-commerce revenue in the Japanese market reached USD 109,971m in 2024, indicating a growth rate of 5-10% compared to 2023. Online platforms allow customers to browse, compare, and purchase lip care items from both domestic and international brands without visiting physical stores. This convenience is especially important for busy urban users and younger generations who prefer shopping through mobile apps and websites. E-commerce platforms often offer detailed product descriptions, reviews, and tutorials, which help buyers make informed decisions about their lip care choices. Discounts, subscription services, and limited-edition online exclusives also attract more customers. Smaller brands and niche products, including organic and cruelty-free lip balms, are gaining visibility and reach through digital marketplaces. The ease of home delivery and the ability to explore new trends through social media and influencer marketing are further supporting the market growth. Seasonal promotions and targeted ads help boost sales during specific times like winter and holiday seasons.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product and distribution channel.
Product Insights:
The report has provided a detailed breakup and analysis of the market based on the product. This includes lip balm, lip scrub, and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes hypermarkets and supermarkets, pharmacy and drug stores, specialty stores, online, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
---|---|
Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
|
Products Covered | Lip Balm, Lip Scrub, Others |
Distribution Channels Covered | Hypermarkets and Supermarkets, Pharmacy and Drug Stores, Specialty Stores, Online, Others |
Regions Covered | Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: