Japan Male Grooming Products Market

Japan Male Grooming Products Market Overview:

The Japan male grooming products market size reached USD 5,364.09 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 9,093.34 Million by 2033, exhibiting a growth rate (CAGR) of 6.04% during 2025-2033. The market is supported by changing consumer behavior, growing consciousness about skin health, increasing popularity of advanced grooming gadgets, and rising adoption of natural and organic skincare products by men across the country.

Japan Male Grooming Products Market Trends:

Growth of Men's Skincare Routine

Japanese men are increasingly adopting advanced skincare regimens beyond the conventional soap and shaving cream basics. There is heightened awareness about skin health and the importance of proper long-term care, which has resulted in a boom for interest in cleansers, moisturizers, serums, and sunscreens. According to industry reports, older Japanese men are turning to cosmetics and skin care in response to heightened worries about their appearance to clients and customers in professional settings. Studies indicate that Japanese men over 40 are becoming increasingly aware of their appearance during video and online meetings, a trend that has grown due to the COVID-19 pandemic. Another report by Nikkei Asia states that Gen Z males in Japan allocate roughly 20% more monthly for cosmetics compared to the general population of the country. The best-selling items for these men are priced over 2,000 yen (US$12.75), exceeding what women typically spend. This trend is particularly strong among young men who are exposed to lifestyle media, K-beauty trends, and social media. Consumers are also willing to try products traditionally linked to women's beauty, such as sheet masks and exfoliants. The emphasis has moved away from simply appearing clean and neat to having healthy, youthful-looking skin. Brands are answering back by creating male-specific product ranges with formulations and branding addressing men's issues, including oil control, razor burn, and large pores. The mainstreaming of skincare as part of routine self-care is a significant cultural shift providing a positive impact on the Japan male grooming products market outlook.

Increased Popularity of Grooming Technology and Intelligent Devices

In a technologically advanced society such as Japan, the convergence of grooming with technology has been a natural progression. More male consumers are splurging on advanced grooming gadgets, including electric facial cleaners, smart razors, and even AI-driven skincare analyzers. These products provide convenience, accuracy, and the feeling of personalization that is desirable for the contemporary consumer. The need for efficiency and improved performance in grooming is responsible for the appeal of these technologies. For example, men are attracted to grooming devices that can analyze skin conditions and suggest products or methods specific to their needs. Moreover, the application of apps to monitor grooming progress or get tips on care is on the rise. This trend indicates a change in the perception of men toward grooming as a hygiene routine and an investment in themselves. The combination of smart technology and grooming further fuels the Japan male grooming products market growth.

Transition to Natural and Eco-Friendly Products

Increasing environmental awareness and health-consciousness are influencing the preferences of consumers in Japan, with most men looking for grooming products that reflect these principles. This has resulted in a significant transition to natural, organic, and cruelty-free products. Japanese consumers who value purity and simplicity prefer minimalist formulations that don't include synthetic additives, parabens, and artificial perfumes. Ethical packaging and brand ethics are also important decision-making factors, with recyclable packaging and open supply chains becoming major considerations. For men today, the trend is as much about sustainability as it is about minimizing irritation and keeping a healthier routine. Brands that highlight plant-derived ingredients and conventional Japanese botanicals—like green tea or yuzu—are hence gaining popularity within like-minded consumer bases. As grooming is increasingly becoming a part of overall wellness, men are seeking products that meet both their self-care expectations and their green expectations, supporting a shift toward sustainable consumption, which is also significantly influencing the Japan male grooming products market share.

Japan Male Grooming Products Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product, price range, and distribution channel.

Product Insights:

• Male Toiletries
• Electrical Products
• After Shave Lotions
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes male toiletries, electrical products, after shave lotions, and others.

Price Range Insights:

• Mass Products
• Premium Products

A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes mass products and premium products.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, pharmacy stores, online stores, and others.

Regional Insights:

• Kanto Region
• Kansai/Kinki Region
• Central /Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central /Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Male Grooming Products Market News:

• In June 2024, Kao Corporation announced its intention to strengthen its foothold in the men’s hair care sector by launching high-end products inspired by the hair and scalp skinification movement. The men's grooming brand Success from the company has launched RESIL, consisting of two products—shampoo and conditioner—that contain plant-derived amino acids in silicone-free formulations.

Japan Male Grooming Products Market Report Coverage:

Key Questions Answered in This Report:

• How has the Japan male grooming products market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan male grooming products market on the basis of product?
• What is the breakup of the Japan male grooming products market on the basis of price range?
• What is the breakup of the Japan male grooming products market on the basis of distribution channel?
• What is the breakup of the Japan male grooming products market on the basis of region?
• What are the various stages in the value chain of the Japan male grooming products market? 
• What are the key driving factors and challenges in the Japan male grooming products market?
• What is the structure of the Japan male grooming products market and who are the key players?
• What is the degree of competition in the Japan male grooming products market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan male grooming products market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Japan male grooming products market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan male grooming products industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.