Japan Pet Care Market Size, Share, Trends and Forecast by Product Type, Pet Type, Distribution Channel, and Region, 2025-2033

Japan Pet Care Market Size, Share, Trends and Forecast by Product Type, Pet Type, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A36734

Japan Pet Care Market Overview:

The Japan pet care market size reached USD 21,290.76 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 32,746.93 Million by 2033, exhibiting a growth rate (CAGR) of 4.90% during 2025-2033. The aging population seeking companionship, premiumization of products and services, rising disposable incomes among small urban households, surging e-commerce and digital vet service adoption, and expanding high-growth segments such as supplements and functional nutrition are driving the market expansion.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024 USD 21,290.76 Million
Market Forecast in 2033 USD 32,746.93 Million
Market Growth Rate 2025-2033 4.90%


Japan Pet Care Market Trends:

Premiumization and Functional Nutrition Driving Fresh Pet Food and Supplements

Japan’s pet care market is witnessing strong growth, fueled by the premiumization of pet nutrition as owners increasingly prioritize health-focused, human-grade products for their pets. According to the Japan Pet Food Association, average monthly spending on food and treats reached JPY 5,257 (about USD 40) for dog owners and JPY 4,233 (around USD 32) for cat owners. This trend is being accelerated by demographic shifts, including an aging population and a rise in single-person households, both of which have contributed to deeper pet humanization. In response, brands are introducing super-premium meals with ingredients like free-range proteins, fermented superfoods, and functional supplements designed to support joint health and cognitive function. Meanwhile, direct-to-consumer and subscription models are enabling startups to deliver tailored, vet-approved meal plans and nutraceuticals. As the focus on pet health and longevity intensifies, the Japanese pet care market is set to expand further, offering growing opportunities for specialty nutrition brands and innovative services like tele-veterinary counseling.

Digital Transformation and E-commerce Expansion

Japan’s pet care market is undergoing a digital transformation, driven by widespread mobile internet usage and the rapid adoption of tech-enabled services. As of 2023, mobile internet penetration in Japan reached approximately 93.1%, creating a strong foundation for digital expansion. The high prevalence of smartphones and digital wallets like PayPay and LINE Pay has enabled the growth of subscription-based and auto-replenishment models in pet care. Leading e-commerce platforms, including Amazon.co.jp and niche pet retailers, are leveraging AI for personalized product recommendations, chat-based support, and even augmented reality features for virtual try-ons of pet accessories. Innovations in logistics, such as refrigerated delivery for fresh food and shipping of medical supplies, further enhance the digital shopping experience. Additionally, services like tele-veterinary consultations, connected wellness-monitoring collars, and online pet communities are reshaping pet health management. As younger, tech-savvy pet owners rise in influence, digital channels are poised to surpass traditional retail, fueling sustained growth in Japan’s evolving pet care landscape.

Japan Pet Care Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type, pet type, and distribution channel.

Product Type Insights:

  • Pet Food
    • Dry
    • Wet
  • Grooming Products
    • Shampoos and Conditioners
    • Combs and Brushes
    • Clippers and Scissors
    • Others
  • Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes pet food (dry and wet), grooming products (shampoos and conditioners, combs and brushes, clippers and scissors, and others), and others.

Pet Type Insights:

  • Dog
  • Cat
  • Others

A detailed breakup and analysis of the market based on the pet type have also been provided in the report. This includes dog, cat, and others.

Distribution Channel Insights:

  • Offline
  • Online

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes offline and online.

Regional Insights:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Pet Care Market News:

  • March 2024: A'alda Group launched a new DCC Animal Hospital in Japan. This expansion aligns with A'alda's "Pet to Partner" philosophy, aiming to enhance the well-being of pets and their families across the country.
  • September 2023: Unicharm Corp. and Morinaga & Co. launched Gran-Deli Marie Biscuits for dogs in Japan. These smaller, dog-friendly biscuits have adjusted dairy content to prevent digestive issues and come in milk, cheese, and sweet potato flavors. This product highlights growing attention to pet wellness and specialized nutrition in Japan’s pet care market.

Japan Pet Care Market Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Million USD
Scope of the Report

Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:

  • Product Type
  • Pet Type
  • Distribution Channel
  • Region
Product Types Covered
  • Pet Food: Dry, Wet
  • Grooming Products: Shampoos and Conditioners, Combs and Brushes, Clippers and Scissors, Others
  • Others
Pet Types Covered Dog, Cat, Others
Distribution Channels Covered Offline, Online
Regions Covered Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the Japan pet care market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan pet care market on the basis of product type?
  • What is the breakup of the Japan pet care market on the basis of pet type?
  • What is the breakup of the Japan pet care market on the basis of distribution channel?
  • What is the breakup of the Japan pet care market on the basis of region?
  • What are the various stages in the value chain of the Japan pet care market? 
  • What are the key driving factors and challenges in the Japan pet care market?
  • What is the structure of the Japan pet care market and who are the key players?
  • What is the degree of competition in the Japan pet care market? 

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan pet care market from 2019-2033.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the Japan pet care market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan pet care industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market. 

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Japan Pet Care Market Size, Share, Trends and Forecast by Product Type, Pet Type, Distribution Channel, and Region, 2025-2033
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