The Japan pet care market size reached USD 21,290.76 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 32,746.93 Million by 2033, exhibiting a growth rate (CAGR) of 4.90% during 2025-2033. The aging population seeking companionship, premiumization of products and services, rising disposable incomes among small urban households, surging e-commerce and digital vet service adoption, and expanding high-growth segments such as supplements and functional nutrition are driving the market expansion.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 21,290.76 Million |
Market Forecast in 2033 | USD 32,746.93 Million |
Market Growth Rate 2025-2033 | 4.90% |
Premiumization and Functional Nutrition Driving Fresh Pet Food and Supplements
Japan’s pet care market is witnessing strong growth, fueled by the premiumization of pet nutrition as owners increasingly prioritize health-focused, human-grade products for their pets. According to the Japan Pet Food Association, average monthly spending on food and treats reached JPY 5,257 (about USD 40) for dog owners and JPY 4,233 (around USD 32) for cat owners. This trend is being accelerated by demographic shifts, including an aging population and a rise in single-person households, both of which have contributed to deeper pet humanization. In response, brands are introducing super-premium meals with ingredients like free-range proteins, fermented superfoods, and functional supplements designed to support joint health and cognitive function. Meanwhile, direct-to-consumer and subscription models are enabling startups to deliver tailored, vet-approved meal plans and nutraceuticals. As the focus on pet health and longevity intensifies, the Japanese pet care market is set to expand further, offering growing opportunities for specialty nutrition brands and innovative services like tele-veterinary counseling.
Digital Transformation and E-commerce Expansion
Japan’s pet care market is undergoing a digital transformation, driven by widespread mobile internet usage and the rapid adoption of tech-enabled services. As of 2023, mobile internet penetration in Japan reached approximately 93.1%, creating a strong foundation for digital expansion. The high prevalence of smartphones and digital wallets like PayPay and LINE Pay has enabled the growth of subscription-based and auto-replenishment models in pet care. Leading e-commerce platforms, including Amazon.co.jp and niche pet retailers, are leveraging AI for personalized product recommendations, chat-based support, and even augmented reality features for virtual try-ons of pet accessories. Innovations in logistics, such as refrigerated delivery for fresh food and shipping of medical supplies, further enhance the digital shopping experience. Additionally, services like tele-veterinary consultations, connected wellness-monitoring collars, and online pet communities are reshaping pet health management. As younger, tech-savvy pet owners rise in influence, digital channels are poised to surpass traditional retail, fueling sustained growth in Japan’s evolving pet care landscape.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type, pet type, and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes pet food (dry and wet), grooming products (shampoos and conditioners, combs and brushes, clippers and scissors, and others), and others.
Pet Type Insights:
A detailed breakup and analysis of the market based on the pet type have also been provided in the report. This includes dog, cat, and others.
Distribution Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes offline and online.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered |
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Pet Types Covered | Dog, Cat, Others |
Distribution Channels Covered | Offline, Online |
Regions Covered | Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: