The Japan sports betting market is projected to exhibit a growth rate (CAGR) of 8.89% during 2023-2028. Changing societal attitudes towards gambling, the proliferation of smartphones and online platforms, the creation of jobs, increased tax revenue, and the expansion of tourism across the country are some of the key factors driving the market.
Sports betting refers to a form of gambling that involves placing wagers on the outcome of various sporting events. Participants, often referred to as bettors or gamblers, predict the results of games, matches, or races and place bets with the hope of winning money based on the accuracy of their predictions. This activity has gained widespread popularity and has become a significant industry, both online and offline. In sports betting, individuals can wager on a wide range of outcomes, such as which team will win a game, the total number of points scored, or even specific player performances. Odds are assigned to each potential outcome, reflecting the perceived likelihood of it occurring. These odds influence the potential payout for successful bets, higher odds usually mean higher potential winnings, but a lower probability of winning. Sports betting has evolved significantly with the advent of online platforms, enabling bettors to place wagers conveniently from their computers or mobile devices.
Japan Sports Betting Market Trends:
The recent shift in regulatory policies is driving the Japan market. As the government embraces the potential economic benefits and increased tourism, the door has been opened for regulated sports betting, creating a legal framework for operators to enter the market. Moreover, changing societal attitudes towards gambling have also played a role in the growth of the Japan sports betting market. While Japan has traditionally held a conservative stance on gambling, the younger generation's exposure to global trends and international sporting events has fostered a more permissive attitude. As these younger demographics exhibit greater familiarity with sports betting through online platforms, there is an emerging acceptance of this form of entertainment, contributing to the market's expansion. Also, the trend of international sports has been a significant driving force behind the rise of sports betting in Japan. Major international sporting events have captured the attention of Japanese sports enthusiasts. This heightened interest has led to a desire to engage with sports on a deeper level, including through sports betting. As fans seek to elevate their engagement with these events, the demand for legal and regulated sports betting options has increased. Furthermore, continual technological advancements have also catalyzed the growth of the Japan sports betting market. The proliferation of smartphones and online platforms has made it more convenient for individuals to access betting opportunities and real-time information about sporting events. The ease of placing bets and tracking results has increased the appeal of sports betting, especially among tech-savvy consumers. Furthermore, the potential economic benefits for both operators and the government have contributed to the push for legalized sports betting. The creation of jobs, increased tax revenue, and the expansion of tourism are attractive incentives for stakeholders, further underscoring the momentum of the market.
Japan Sports Betting Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the Japan sports betting market report, along with forecasts at the country level for 2023-2028. Our report has categorized the market based on platform, betting type, and sports type.
The report has provided a detailed breakup and analysis of the Japan sports betting market based on the platform. This includes offline and online.
Betting Type Insights:
- Fixed Odds Wagering
- Exchange Betting
- Live/In Play Betting
- eSports Betting
A detailed breakup and analysis of the Japan sports betting market based on the betting type has also been provided in the report. This includes fixed odds wagering, exchange betting, live/in play betting, pari- mutuel, esports betting, and others.
Sports Type Insights:
- Horse racing
A detailed breakup and analysis of the Japan sports betting market based on the sports type has also been provided in the report. This includes football, basketball, baseball, horseracing, cricket, hockey, and others.
- Kanto Region
- Kinki Region
- Central/ Chubu Region
- Kyushu-Okinawa Region
- Tohoku Region
- Chugoku Region
- Hokkaido Region
- Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.
The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Japan Sports Betting Market Report Coverage:
|Base Year of the Analysis
| Historical Period
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- Betting type
- Sports Type
|Betting Types Covered
||Fixed Odds Wagering, Exchange Betting, Live/In Play Betting, Pari- Mutuel, Esports Betting, Others
|Sports Types Covered
||Football, Basketball, Baseball, Horseracing, Cricket, Hockey, Others
||Kanto Region, Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report:
- How has the Japan sports betting market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Japan sports betting market?
- What is the breakup of the Japan sports betting market on the basis of platform?
- What is the breakup of the Japan sports betting market on the basis of betting type?
- What is the breakup of the Japan sports betting market on the basis of sports type?
- What are the various stages in the value chain of the Japan sports betting market?
- What are the key driving factors and challenges in the Japan sports betting market?
- What is the structure of the Japan sports betting market and who are the key players?
- What is the degree of competition in the Japan sports betting market?
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan sports betting market from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the Japan sports betting market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan sports betting industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.