Japan Wellness Tourism Market Size, Growth, Outlook 2033

Japan Wellness Tourism Market Size, Share, Trends and Forecast by Travelers Type, Service Type, Location, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A33526

Japan Wellness Tourism Market Overview:

The Japan wellness tourism market size reached USD XX Million in 2024. Looking forward, IMARC Group expects the market to reach USD XX Million by 2033, exhibiting a growth rate (CAGR) of XX% during 2025-2033. The market is driven by the country's rich tradition of therapeutic practices, growing global demand for authentic cultural wellness experiences, government initiatives promoting regional tourism, an aging population's focus on preventive healthcare, increasing forest bathing popularity, and the appeal of nature-based retreats linked to mental health benefits, all contributing to the expansion of the Japan wellness tourism market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD XX Million
Market Forecast in 2033	USD XX Million
Market Growth Rate 2025-2033	XX%

Japan Wellness Tourism Market Trends:

Revival of Traditional Healing Practices in Modern Wellness Programs

Japan’s wellness tourism market is witnessing a revival of ancient healing practices such as reiki, shiatsu, and kampo medicine, now integrated into contemporary wellness programs. Resorts and wellness centers increasingly offer guests curated experiences that combine traditional therapies with modern spa treatments, providing both spiritual and physical rejuvenation. This blending appeals strongly to international travelers seeking authentic, culturally rooted health experiences. Destinations like Hakone, Beppu, and Kyoto are leading this trend by promoting hot spring therapies alongside mindfulness practices rooted in Shinto and Zen traditions. The ability to experience centuries-old wellness philosophies within modern facilities gives Japan a unique positioning in the global wellness tourism sector. This evolution preserves traditional knowledge while catering to a growing demand for holistic health journeys. For instance, Japan has been named the No. 1 wellness destination in Asia and the second-best globally by Book Retreats' Holiday Relaxation Report 2025. The country earned high marks for its 9,000 wellness experiences, including onsens, reiki healing, and forest bathing, supported by nearly 67% forest coverage. Highlights include private onsens at Banyan Tree Higashiyama in Kyoto. Japan ranks 15th globally for relaxation and fifth for nature, reflecting its strong blend of ancient traditions and modern wellness trends.

Growth of Nature-Immersive Wellness Retreats Beyond Urban Centers

An increasing number of wellness travelers are seeking nature-immersive retreats outside Japan’s major urban hubs, which represents a key factor driving the Japan wellness tourism market growth. Regions such as Nagano, Okinawa, and Hokkaido are capitalizing on this trend by offering programs that emphasize forest bathing (shinrin-yoku), coastal mindfulness walks, and hot spring therapies set in pristine landscapes. Properties are designing wellness itineraries that combine physical relaxation with mental clarity through hiking, nature meditation, and eco-therapy sessions. The Japan National Tourism Organization (JNTO) and local prefectural governments are promoting these regional wellness destinations to diversify tourism away from crowded cities. This trend strengthens Japan’s reputation for integrating natural beauty with well-being practices, offering travelers deeply restorative experiences anchored in the serene landscapes that are fundamental to Japanese cultural identity. For instance, the Nozawa Onsen Tourism Association is promoting wellness tourism through mid- to long-term stays beginning in 2024. Visitors can experience physical wellness through activities like trekking, cycling, mountain biking, yoga, and skiing, complemented by 100% natural hot springs and local cuisine. Mental wellness is fostered through meaningful interactions with local villagers, symbolized by the limited-edition 100th Anniversary Card. Set amid lush natural surroundings, Nozawa Onsen offers a holistic approach to restoring mind and body balance through nature and community connection.

Japan Wellness Tourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional levels for 2025-2033. Our report has categorized the market based on travelers type, service type, and location.

Travelers Type Insights:

Primary
Secondary

The report has provided a detailed breakup and analysis of the market based on the travelers type. This includes primary and secondary.

Service Type Insights:

Transport
Lodging
Food and Beverage
Shopping
Activities and Excursion
Others

A detailed breakup and analysis of the market based on the service type have also been provided in the report. This includes transport, lodging, food and beverage, shopping, activities and excursion, and others.

Location Insights:

Domestic
International

The report has provided a detailed breakup and analysis of the market based on the location. This includes domestic and international.

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Wellness Tourism Market News:

In October 2024, Hyatt Regency Hakone Resort and Spa launched the “YON-KA Phyto Sleep Ritual” at Spa IZUMI, offering a 14-step treatment combining botanical extracts, essential oils, and heated wraps to promote deep relaxation and quality sleep. Targeted at wellness-focused travelers, the ritual addresses modern stress and sleep issues. Located just 90 minutes from Tokyo, the resort integrates onsen bathing, nature immersion, and spa treatments to create a holistic wellness retreat emphasizing rest, rejuvenation, and naturopathic healing.
In January 2024, Geishu Kanko Co., Ltd. launched "KAMOSU TABI," a wellness tourism experience in Hiroshima’s Saijo area, a renowned sake-producing region. The 7-hour tour connects visitors with nature, the local community, and traditional sake brewing culture. Activities include exploring Mt. Ryuo’s mineral-rich water sources, strolling Sakagura-dori’s historic breweries, and visiting Akitsu, the birthplace of master brewers. The experience integrates nature, history, and culinary traditions, aiming to rejuvenate the mind and body through authentic cultural immersion.

Japan Wellness Tourism Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Travelers Type Service Type Location Region
Travelers Type Covered	Primary, Secondary
Service Types Covered	Transport, Lodging, Food and Beverage, Shopping, Activities and Excursion, Others
Locations Covered	Domestic, International
Regions Covered	Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Japan wellness tourism market performed so far and how will it perform in the coming years?
What is the breakup of the Japan wellness tourism market on the basis of travelers type?
What is the breakup of the Japan wellness tourism market on the basis of service type?
What is the breakup of the Japan wellness tourism market on the basis of location?
What is the breakup of the Japan wellness tourism market on the basis of region?
What are the various stages in the value chain of the Japan wellness tourism market?
What are the key driving factors and challenges in the Japan wellness tourism market?
What is the structure of the Japan wellness tourism market and who are the key players?
What is the degree of competition in the Japan wellness tourism market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan wellness tourism market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Japan wellness tourism market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan wellness tourism industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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