The global juvenile products market grew at a CAGR of 6.8% during 2014-2019. Juvenile products refer to childcare items that are mainly designed for infants, toddlers, or children under the age of 12 years. These products majorly include strollers and prams, car seats, cribs and cots, infant carriers, toddler beds, highchairs, and play yards, among several others. These products offer safety, protection, comfort, and convenience to child as well as parents. Owing to this, juvenile products are widely utilized across maternity and childcare stores, pediatric health centers, households, and other childcare-related facilities.
The growth of global juvenile product market is primarily driven by increasing disposable income levels, emergence of e-commerce platforms, growing working women population, rising parental concerns towards child safety, and implementation of various regulatory policies pertaining to child protection. The growing number of women in the workforce, coupled with the rise in the consumer income levels have empowered parents to spend more on childcare products, thereby driving the market for juvenile products globally. Furthermore, the escalating global literacy rate, growing consumer awareness, and rising parental concerns towards child development have further catalyzed the demand for juvenile products. Apart from this, the increasing penetration of smart devices and high internet connectivity, coupled with the wide availability of juvenile products across e-commerce sites, have further catalyzed the market growth. Additionally, the implementation of favorable regulatory policies, along with the introduction of several government initiatives for promoting child development and safety, have also bolstered the demand for juvenile products. For instance, the Consumer Product Safety Improvement Act (CPSIA) by the United States government enforces consumer safety standards and other safety requirements for childcare products. Besides this, various government policies across several developing countries for using child safety car seats for minors, have bolstered the product demand in these regions. Adoption of technically advanced manufacturing process of juvenile products has resulted in improved and durable products, thus driving the sales across the globe. In addition to this, the increasing utilization of eco-friendly and safe raw materials, along with rising consumer inclination towards high-end and premium products for toddlers and infants will continue to fuel the growth of the global juvenile products market in the upcoming years. Looking forward, IMARC Group expects the market to grow moderately during the next five years.
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The competitive landscape of the industry has also been examined with some of the key players being Dorel Industries Inc., Goodbaby International Holdings Ltd., Britax, Chicco, Stokke, BeSafe, Emmaljunga, Peg Perego, RECARO Kids s.r.l., etc.
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