Kava Root Extract Market

Market Overview: 

The global kava root extract market size reached US$ 1.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.9 Billion by 2032, exhibiting a growth rate (CAGR) of 14.85% during 2024-2032. The significant growth in the food and beverage (F&B) industry, increasing product utilization in the cosmetics and personal care industry, and extensive research and development (R&D) activities are some of the major factors propelling the market.

Kava root extract refers to a concentrated product extracted from the roots of Piper Methysticum, also known as the Kava plant. It is commercially produced using various techniques, such as cold water and solvent extraction methods. Kava root extract is a rich source of dietary fiber, vitamin B6, potassium, magnesium, and kavalactones. It is widely used in nutritional supplements, functional beverages, herbal remedies, natural cosmetics, alcoholic drinks, and personal care products. Kava root extract also aids in reducing anxiety, improving sleep quality, alleviating pain, increasing cognitive function, and boosting mood.

The global kava root extract market is expected to expand at a larger CAGR during the forecast period. The rising product demand owing to its various health benefits, such as improving sleep quality, promoting relaxation, reducing stress levels, increasing attention span, enhancing cognitive function, and alleviating muscle tension, soreness, and spasm, is providing an impetus to the market growth. In addition to this, increasing awareness among the masses regarding mental health and stress management is acting as another growth-inducing factor. Furthermore, rising consumer preference for herbal remedies and traditional medicines is facilitating product demand to alleviate discomfort, reduce pain, and treat insomnia and depression. Moreover, the widespread product utilization to address nicotine and tobacco addiction in individuals is supporting the market growth. Apart from this, the rising product adoption in ceremonial practices and rituals due to its calming and spiritually uplifting effects is positively influencing the market growth. Other factors, including growing expenditure capacities of consumers, increasing demand for natural products, rising product utilization in the pharmaceutical industry, and widespread product availability across various online retail platforms, are anticipated to drive the market growth.

Kava Root Extract Market Trends/Drivers:

Significant growth in the food and beverage (F&B) industry

Kava root extract finds extensive applications in the F&B industry owing to its several health benefits and unique flavor profile. It is widely used in alcoholic and non-alcoholic beverages, such as cocktails, calming elixirs, specialty drinks, herbal teas, and relaxation drinks, to reduce stress, uplift mood, and improve sleep quality. In addition to this, kava root extract is also incorporated as a flavoring agent in chocolates, confectionery, soups, stews, and other culinary recipes. Furthermore, the growing demand for herbal extract-infused beverages as an alternative to conventional energy drinks and caffeinated products due to the rising health consciousness among the masses is providing an impetus to the market growth.

Extensive research and development (R&D) activities

Kava root extract market has been experiencing ongoing R&D activities to meet rising consumer demands. Along with this, the development of advanced extraction techniques, such as supercritical fluid extraction, which enable efficient and selective extraction, increase production yield, reduce waste generation, and minimize solvent residue, is positively influencing the market growth. Furthermore, the introduction of innovative packaging solutions, such as airtight containers, single-dose packaging, and resealable pouches that aids in maintaining the freshness and potency of the products, improve shelf-life, prevent degradation, and enhance consumer convenience is providing a thrust to the market growth.

Increasing product utilization in the cosmetics and personal care industry

Kava root extract finds widespread application in the cosmetics and personal care industry on account of its calming and soothing properties that promote skin and scalp health. It is widely used in serums, face cleansers, toners, moisturizers, and masks, to soothe and reduce skin redness, irritation, and inflammation. Along with this, kava root extract is also incorporated in shampoos, conditioners, and scalp treatments to promote healthy hair growth and prevent itchiness and dryness of the scalp. Furthermore, kava root extract is used in anti-aging formulations due to its anti-inflammatory properties, which aid in combating free-radical damage and promoting a youthful appearance. Apart from this, the widespread product utilization in bathing products, such as bath bombs, bath salts, shower gels, and body lotions, is acting as another growth-inducing factor.

Kava Root Extract Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global kava root extract market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on nature, form, sales channel, and application.

Breakup by Nature:

• Organic
• Conventional
   

Conventional dominates the market

The report has provided a detailed breakup and analysis of the kava root extract market based on nature. This includes organic and conventional. According to the report, conventional represented the largest market segment.

Conventional kava root extract is widely popular among the masses due to its strong cultural significance, as it is commonly used in social and ceremonial practices, traditional rituals, and community gatherings. In addition, the presence of an established market for conventional kava root extract, coupled with a loyal consumer base, is acting as another growth-inducing factor.

Whereas the organic kava root extract is produced using sustainable practices from plants that are cultivated without synthetic fertilizers and pesticides. They are also used in herbal remedies and traditional medicines by consumers seeking alternatives to pharmaceutical solutions. Moreover, the growing consumer awareness regarding the safety and efficacy of organic kava root extract and their widespread availability across various retail channels, such as supermarkets and specialty stores is supporting the market growth.

Breakup by Form:

• Powder Extract
• Liquid Extract
   

The report has provided a detailed breakup and analysis of the kava root extract market based on the form. This includes powder extract and liquid extract.

Powder extract is gaining popularity among the masses due to its high versatility and convenience, which allow consumers to easily add it to beverages, smoothies, and food products. Furthermore, it allows better dosage customization, which enables consumers to measure and adjust the amount of kava extract according to their specific needs and desired effects. Moreover, powder extract is cost-effective, offers a long shelf-life, and provides convenient packaging options, such as resealable pouches and containers.

Liquid form of kava root extract allows rapid absorption of active compounds into the bloodstream, leading to quicker effects causing immediate relaxation and stress relief. Furthermore, liquid extract offers a broader range of flavor options compared to other forms, thus enabling consumers to choose flavor profile that suits their preferences. Moreover, it provides precise dose measurement through marked droppers and calibrated bottles, ensuring consistent and controlled dosing.

Breakup by Sales Channel:

• Hypermarkets and Supermarkets
• Drug and Specialty Stores
• Online Retail
• Others
   

The report has provided a detailed breakup and analysis of the kava root extract market based on the sales channel. This includes hypermarkets and supermarkets, drug and specialty stores, online retail, and others.

Hypermarkets and supermarkets offer a broader range of kava root extract-based products, such as health supplements and herbal extracts. Furthermore, they have the advantage of shelf space, allowing them to showcase a wide range of products from various brands. Moreover, hypermarkets and supermarkets have an established distribution network, which enables them to source kava root extract products efficiently and maintain a consistent supply.

The sale of kava root extract through online retail platforms has been experiencing considerable growth due to the rapid proliferation of smartphones, laptops, and tablets. Additionally, it offers unparalleled convenience and accessibility to consumers, allowing them to browse through a wide range of kava root extract products, read reviews, compare prices, and make purchases remotely. Moreover, online retail channels offer competitive pricing and attractive deals on products to attract price-conscious customers.

Breakup by Application:

• Food and Beverage
• Cosmetics and Personal Care
• Pharmaceutical
• Others
   

Food and Beverage holds a larger share in the market

The report has provided a detailed breakup and analysis of the kava root extract market based on the application. This includes food and beverage, cosmetics and personal care, pharmaceutical, and others. According to the report, food and beverage represented the largest market segment.

The food and beverage segment is dominating the kava root extract market owing to its widespread consumption as a ceremonial drink. Furthermore, kava root extract can be easily incorporated into various products, such as juices, teas, smoothies, and alcoholic drinks, to enhance the flavor and provide a distinct taste. Apart from this, the growing demand for clean-label and plant-based extract in beverages, bakery products, and condiments due to increasing health consciousness among the masses is providing an impetus to the market growth.

The pharmaceutical industry offers tremendous opportunities for the kava root extract market due to the growing consumer demand for herbal medicines. In line with this, kava root extract is widely used to treat asthma, urinary tract infections (UTIs), and muscle pain. Furthermore, the increasing number of scientific studies on the effectiveness of kava root extract on various illnesses, such as cancer and neurological disorders, is strengthening the market growth.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America 
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Europe exhibits a clear dominance in the market, accounting for the largest kava root extract market share.

The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represented the largest market segment.

Europe is dominating the kava root extract market, owing to the growing consumer demand for natural and herbal products for wellness and holistic health. In line with this, kava root extract is an organic substance that offers relaxation and stress-relieving properties. Furthermore, the implementation of supportive policies by regional governments to ensure the safety and quality standards of natural products, which, in turn, allow companies to build trust and provide high-quality kava root extract to consumers, is contributing to the market growth. Additionally, the presence of a well-developed distribution network comprising distributors, wholesalers, and retailers specializing in natural and herbal products is strengthening the market growth. Apart from this, the growing investment by European countries in developing new and improved kava root extract products that cater to specific consumer needs is positively influencing the market growth.

Competitive Landscape:

The global kava root extract market is experiencing steady growth due to the increasing health consciousness among the masses. Several key players in the market are focusing on creating advanced kava root extract formulations, such as capsules, tinctures, and teas, which offer improved taste, bioavailability, and ease of use. Furthermore, aggressive promotional and branding activities by manufacturers through influencer collaborations, targeted advertisements, and social media campaigns to build brand loyalty, increase customer engagement, and drive sales are positively influencing the market growth. Moreover, the top companies are engaging in strategic partnerships and collaborations with regional distributors, wholesalers, and retailers to expand global footprints and ensure the availability of their products across various retail channels, including online platforms. Apart from this, the growing emphasis on product diversification by several key players, including new formulations, flavors, and packaging sizes, to meet rising consumer demand and gain competitive advantage is acting as another growth-inducing factor.

The key players in the global kava root extract market include:

• Best Nutrition Product Inc.
• Botanic Healthcare
• Botany Evolution LLC
• Fiji Kava Australia Ltd
• Gaia Herbs
• Kava King
• Kona Kava Farm
• LifeSeasons Inc.
• Mountain Rose Herbs
• Natural Factors Nutritional Products Ltd.
• NOW Foods
• Nutragreenlife Biotechnology Co. Ltd.
• Oregon’s Wild Harvest
• Root of Happiness
• Taos Herb Company

Recent Developments:

• In August 2023, Botanic Healthcare initiated a solar power plant project in Telangana, India. This rooftop solar power project will have an installed capacity of 300 kilowatts and will aid Botanic Healthcare in reducing its electricity bill.
• In June 2023, Gaia Herbs received Blue Zones Workplace certification, reflecting the company’s commitment to social impact and long-standing mission of connecting people, plants, and the planet to create healing.
• In May 2023, NOW Foods partnered with top wellness experts to launch its “You’re Enough NOW” campaign to raise awareness about mental health.

Kava Root Extract Market Report Scope:

Key Questions Answered in This Report:

• How has the global kava root extract market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global kava root extract market?
• What is the impact of each driver, restraint, and opportunity on the global kava root extract market?
• What are the key regional markets?
• Which countries represent the most attractive kava root extract market?
• What is the breakup of the market based on nature?
• Which is the most attractive nature in the kava root extract market?
• What is the breakup of the market based on the form?
• Which is the most attractive form in the kava root extract market?
• What is the breakup of the market based on the sales channel?
• Which is the most attractive sales channel in the kava root extract market?
• What is the breakup of the market based on the application?
• Which is the most attractive application in the kava root extract market?
• What is the competitive structure of the global kava root extract market?
• Who are the key players/companies in the global kava root extract market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the kava root extract market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global kava root extract market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the kava root extract industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.