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The global ketogenic diet food market exhibited moderate growth during 2015-2020. The ketogenic (keto) diet refers to a collection of low carbohydrate, moderate protein and high fat dietary pattern that initiates the metabolic state of ketosis in the body. On a keto diet, the consumption of bread, grains and cereals is prohibited, and there is a limited intake of fruits and vegetables. This creates a fat and calorie deficit in the body, which leads the liver to convert ketone bodies from the stored fat and use it as a source of energy. Apart from this, keto diet food aids in rapid weight loss, maintaining a steady supply of energy and staying more alert and focused throughout the day. It can also aid in managing the adverse effects of various diseases and disorders, such as cancer, Alzheimer’s, epilepsy, Parkinson’s and polycystic ovary syndrome (PCOS).
The increasing prevalence of various medical ailments, such as obesity, cardiovascular disorders (CVD) and metabolic syndromes, is one of the key factors driving the growth of the market. In line with this, increasing awareness among the masses regarding the keto diet as a potential weight-loss strategy is also providing a boost to the market growth. Additionally, the increasing adoption of ketogenic beverages and various ready-to-eat products, such as iced tea, bulletproof coffee and keto hot chocolate, are also creating a positive impact on the market growth. Other factors, including the rising expenditure capacities of the consumers, the development of online retail channels offering a wide variety of product choices and the production of plant-based protein snacks and beverages for the vegetarian and vegan population, are projected to drive the market further. Looking forward, IMARC Group expects the global ketogenic diet food market to grow at a CAGR of 5.80% during 2021-2026.
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The competitive landscape of the industry has also been examined with some of the key players being Ample Foods, Ancient Nutrition, Bulletproof 360 Inc., Dang Foods Co., Essentially Keto, Fat Snax, Glanbia Plc, Nestle, Perfect Keto, Pruvit Ventures Inc., The Good Fat Co., etc.
We expect the global ketogenic diet food market to exhibit a CAGR of 5.80% during 2021-2026.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in the growing consumer inclination towards online purchase of ketogenic diet food over conventional brick-and-mortar stores to combat the risk of coronavirus infection.
The growing prevalence of numerous medical ailments, such as obesity, cardiovascular disorders (CVD), diabetes, etc., represents one of the factors catalyzing the global ketogenic diet food market.
Based on the product, the global ketogenic diet food market can be segregated into supplements, beverages, snacks, dairy products, and others, where supplements currently represent the largest segment.
Based on the type, the global ketogenic diet food market has been categorized into organic and traditional. Currently, traditional exhibits a clear dominance in the market.
Based on the distribution channel, the global ketogenic diet food market can be divided into hypermarkets and supermarkets, specialty stores, convenience stores, online stores, and others. Amongst these, hypermarkets and supermarkets currently account for the majority of the total market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where Europe dominates the global market.
Some of the major players in the global ketogenic diet food market include Ample Foods, Ancient Nutrition, Bulletproof 360 Inc., Dang Foods Company, Essentially Keto, Fat Snax, Glanbia Plc, Nestlé S.A., Perfect Keto, Pruvit Ventures Inc., The Good Fat Co. Ltd., etc.
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