The global ketogenic diet food market is currently witnessing a healthy growth. The ketogenic (keto) diet refers to a collection of low carbohydrate, moderate protein and high fat dietary pattern that initiates the metabolic state of ketosis in the body. On a keto diet, the consumption of bread, grains and cereals is prohibited, and there is a limited intake of fruits and vegetables. This creates a fat and calorie deficit in the body, which leads the liver to convert ketone bodies from the stored fat and use it as a source of energy. Apart from this, keto diet food aids in rapid weight loss, maintaining a steady supply of energy and staying more alert and focused throughout the day. It can also aid in managing the adverse effects of various diseases and disorders, such as cancer, Alzheimer’s, epilepsy, Parkinson’s and polycystic ovary syndrome (PCOS).
The increasing prevalence of various medical ailments, such as obesity, cardiovascular disorders (CVD) and metabolic syndromes, is one of the key factors driving the growth of the market. In line with this, increasing awareness among the masses regarding the keto diet as a potential weight-loss strategy is also providing a boost to the market growth. Additionally, the increasing adoption of ketogenic beverages and various ready-to-eat products, such as iced tea, bulletproof coffee and keto hot chocolate, are also creating a positive impact on the market growth. Other factors, including the rising expenditure capacities of the consumers, the development of online retail channels offering a wide variety of product choices and the production of plant-based protein snacks and beverages for the vegetarian and vegan population, are projected to drive the market further. Looking forward, IMARC Group expects the market to grow at a CAGR of around 4% during 2020-2025.
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The competitive landscape of the industry has also been examined with some of the key players being Ample Foods, Ancient Nutrition, Bulletproof 360 Inc., Dang Foods Co., Essentially Keto, Fat Snax, Glanbia Plc, Nestle, Perfect Keto, Pruvit Ventures Inc., The Good Fat Co., etc.
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