The global ketogenic diet food market size reached US$ 8.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 12.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.87% during 2023-2028.
The ketogenic (keto) diet refers to a collection of low carbohydrate, moderate protein and high fat dietary pattern that initiates the metabolic state of ketosis in the body. On a keto diet, the consumption of bread, grains and cereals is prohibited, and there is a limited intake of fruits and vegetables. This creates a fat and calorie deficit in the body, which leads the liver to convert ketone bodies from the stored fat and use it as a source of energy. Apart from this, keto diet food aids in rapid weight loss, maintaining a steady supply of energy and staying more alert and focused throughout the day. It can also aid in managing the adverse effects of various diseases and disorders, such as cancer, Alzheimer’s, epilepsy, Parkinson’s and polycystic ovary syndrome (PCOS).
The increasing prevalence of various medical ailments, such as obesity, cardiovascular disorders (CVD) and metabolic syndromes, is one of the key factors driving the growth of the market. In line with this, increasing awareness among the masses regarding the keto diet as a potential weight-loss strategy is also providing a boost to the market growth. Additionally, the increasing adoption of ketogenic beverages and various ready-to-eat products, such as iced tea, bulletproof coffee and keto hot chocolate, are also creating a positive impact on the market growth. Other factors, including the rising expenditure capacities of the consumers, the development of online retail channels offering a wide variety of product choices and the production of plant-based protein snacks and beverages for the vegetarian and vegan population, are projected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global ketogenic diet food market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product, type, and distribution channel.
Breakup by Product:
Breakup by Type:
Breakup by Distribution Channel:
Hypermarkets and Supermarkets
Breakup by Region:
Middle East and Africa
The competitive landscape of the industry has also been examined with some of the key players being Ample Foods, Ancient Nutrition, Bulletproof 360 Inc., Dang Foods Co., Essentially Keto, Fat Snax, Glanbia Plc, Nestle, Perfect Keto, Pruvit Ventures Inc., The Good Fat Co., etc.
Hypermarkets and Supermarkets, Specialty Stores, Convenience Stores, Online Stores, Others
Asia Pacific, North America, Europe, Middle East and Africa, Latin America
Ample Foods, Ancient Nutrition, Bulletproof 360 Inc., Dang Foods Co., Essentially Keto, Fat Snax, Glanbia Plc, Nestle, Perfect Keto, Pruvit Ventures Inc.and The Good Fat Co.
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Key Questions Answered in This Report
The global ketogenic diet food market was valued at US$ 8.8 Billion in 2022.
We expect the global ketogenic diet food market to exhibit a CAGR of 5.87% during 2023-2028.
The increasing consumer awareness towards keto diet as a potential weight-loss strategy, maintaining a steady supply of energy, staying more alert and focused throughout the day, etc., is primarily driving the global ketogenic diet food market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of ketogenic diet-based foods.
Based on the product, the global ketogenic diet food market has been segregated into supplements, beverages, snacks, dairy products, and others. Among these, supplements currently exhibit a clear dominance in the market.
Based on the distribution channel, the global ketogenic diet food market can be bifurcated into hypermarkets and supermarkets, specialty stores, convenience stores, online stores, and others. Currently, hypermarkets and supermarkets hold the largest market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global ketogenic diet food market include Ample Foods, Ancient Nutrition, Bulletproof 360 Inc., Dang Foods Co., Essentially Keto, Fat Snax, Glanbia Plc, Nestle, Perfect Keto, Pruvit Ventures Inc., The Good Fat Co., etc.
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