The global ketogenic diet food market exhibited moderate growth during 2015-2020. The ketogenic (keto) diet refers to a collection of low carbohydrate, moderate protein and high fat dietary pattern that initiates the metabolic state of ketosis in the body. On a keto diet, the consumption of bread, grains and cereals is prohibited, and there is a limited intake of fruits and vegetables. This creates a fat and calorie deficit in the body, which leads the liver to convert ketone bodies from the stored fat and use it as a source of energy. Apart from this, keto diet food aids in rapid weight loss, maintaining a steady supply of energy and staying more alert and focused throughout the day. It can also aid in managing the adverse effects of various diseases and disorders, such as cancer, Alzheimer’s, epilepsy, Parkinson’s and polycystic ovary syndrome (PCOS).
The increasing prevalence of various medical ailments, such as obesity, cardiovascular disorders (CVD) and metabolic syndromes, is one of the key factors driving the growth of the market. In line with this, increasing awareness among the masses regarding the keto diet as a potential weight-loss strategy is also providing a boost to the market growth. Additionally, the increasing adoption of ketogenic beverages and various ready-to-eat products, such as iced tea, bulletproof coffee and keto hot chocolate, are also creating a positive impact on the market growth. Other factors, including the rising expenditure capacities of the consumers, the development of online retail channels offering a wide variety of product choices and the production of plant-based protein snacks and beverages for the vegetarian and vegan population, are projected to drive the market further. Looking forward, IMARC Group expects the global ketogenic diet food market to grow at a CAGR of 5.80% during 2021-2026.
Breakup by Product:
- Supplements
- Beverages
- Snacks
- Dairy Products
- Others
Breakup by Type:
Breakup by Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Stores
- Others
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Ample Foods, Ancient Nutrition, Bulletproof 360 Inc., Dang Foods Co., Essentially Keto, Fat Snax, Glanbia Plc, Nestle, Perfect Keto, Pruvit Ventures Inc., The Good Fat Co., etc.
Key Questions Answered in This Report:
The global ketogenic diet food market size was valued at US$ 9.7 Billion in 2020.
According to the estimates by IMARC Group, the global ketogenic diet food market is expected to witness a CAGR of 5.8% from 2021 to 2026.
The ketogenic diet food market is anticipated to exhibit a CAGR of 5.1% during 2020-2025.
The global ketogenic diet food market is primarily driven by the growing prevalence of medical ailments, such as obesity, cardiovascular disorders (CVD) and metabolic syndromes.
The major trends in the market are the rising awareness among the masses about the keto diet as a potential weight-loss strategy and the increasing adoption of ketogenic beverages and ready-to-eat (RTE) products, such as iced tea, bulletproof coffee and keto hot chocolate.
Leading industry players are Ample Foods, Ancient Nutrition, Bulletproof 360 Inc., Dang Foods Company, Essentially Keto, Fat Snax, Glanbia Plc, Nestlé S.A., Perfect Keto, Pruvit Ventures Inc. and The Good Fat Co. Ltd.
The major regional markets include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico and others); and Middle East and Africa.
The majority of the keto diet foods are sold through hypermarkets and supermarkets, specialty stores, convenience stores, online stores, and others.
Ketogenic diet food can be primarily categorized into supplements, beverages, snacks, dairy products and others.
At present, organic and traditionally produced keto foods are available in the market.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in the shift from brick-and-mortar distribution channels towards the e-commerce platforms for the purchase of ketogenic diet food.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Ketogenic Diet Food Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product
6.1 Supplements
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Beverages
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Snacks
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Dairy Products
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Type
7.1 Organic
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Traditional
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Hypermarkets and Supermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Specialty Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Convenience Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Indicators
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Ample Foods
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Ancient Nutrition
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Bulletproof 360 Inc.
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 Dang Foods Co.
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Essentially Keto
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 Fat Snax
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Glanbia Plc
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 Nestle
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 Perfect Keto
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 Pruvit Ventures Inc.
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 The Good Fat Co.
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
List of Figures
Figure 1: Global: Ketogenic Diet Food Market: Major Drivers and Challenges
Figure 2: Global: Ketogenic Diet Food Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Ketogenic Diet Food Market: Breakup by Product (in %), 2020
Figure 4: Global: Ketogenic Diet Food Market: Breakup by Type (in %), 2020
Figure 5: Global: Ketogenic Diet Food Market: Breakup by Distribution Channel (in %), 2020
Figure 6: Global: Ketogenic Diet Food Market: Breakup by Region (in %), 2020
Figure 7: Global: Ketogenic Diet Food Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 8: Global: Ketogenic Diet Food (Supplements) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Global: Ketogenic Diet Food (Supplements) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Global: Ketogenic Diet Food (Beverages) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Ketogenic Diet Food (Beverages) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Ketogenic Diet Food (Snacks) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Ketogenic Diet Food (Snacks) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Ketogenic Diet Food (Dairy Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Ketogenic Diet Food (Dairy Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Ketogenic Diet Food (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Ketogenic Diet Food (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Ketogenic Diet Food (Organic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Ketogenic Diet Food (Organic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Ketogenic Diet Food (Traditional) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Ketogenic Diet Food (Traditional) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Ketogenic Diet Food (Hypermarkets and Supermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Ketogenic Diet Food (Hypermarkets and Supermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Ketogenic Diet Food (Specialty Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Ketogenic Diet Food (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Ketogenic Diet Food (Convenience Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Ketogenic Diet Food (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Ketogenic Diet Food (Online Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Ketogenic Diet Food (Online Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Ketogenic Diet Food (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Ketogenic Diet Food (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: North America: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: North America: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: United States: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: United States: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Canada: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Canada: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Asia Pacific: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Asia Pacific: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: China: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: China: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Japan: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Japan: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: India: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: India: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: South Korea: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: South Korea: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Australia: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Australia: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Indonesia: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Indonesia: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: Others: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: Others: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: Europe: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: Europe: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: Germany: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Germany: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: France: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: France: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: United Kingdom: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: United Kingdom: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Italy: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Italy: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: Spain: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: Spain: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Russia: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Russia: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Others: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Others: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Latin America: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Latin America: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Brazil: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Brazil: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Mexico: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Mexico: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Others: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 77: Others: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: Middle East and Africa: Ketogenic Diet Food Market: Sales Value (in Million US$), 2015 & 2020
Figure 79: Middle East and Africa: Ketogenic Diet Food Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 80: Global: Ketogenic Diet Food Industry: SWOT Analysis
Figure 81: Global: Ketogenic Diet Food Industry: Value Chain Analysis
Figure 82: Global: Ketogenic Diet Food Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Ketogenic Diet Food Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Ketogenic Diet Food Market Forecast: Breakup by Product (in Million US$), 2021-2026
Table 3: Global: Ketogenic Diet Food Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 4: Global: Ketogenic Diet Food Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: Global: Ketogenic Diet Food Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Global: Ketogenic Diet Food Market: Competitive Structure
Table 7: Global: Ketogenic Diet Food Market: Key Players