Press Release:

Global Kitchen Towel Market Fostered by Product Innovations


Kitchen Towel Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

$ 1999
   Buy Now


10% Free customization


   Request Sample
   Request Brochure
   Ask An Analyst
   Request Customization

The global kitchen towel market reached a value of around US$ 12.4 Billion in 2017. The market is further projected to reach a value of US$ 17.6 Billion by 2023, exhibiting a CAGR of around 6% during 2018-2023. Kitchen towels are essential to one’s kitchen that keeps it looking clean and spotless. Moreover, these towels are multi-functional items and can be used for a variety of applications and situations. They come in huge varieties, aligning with everyone’s taste and design, in addition, one can also personalise them according to their needs and demand. The use of kitchen towel is also not just limited to one’s kitchen but can also be found in different spheres of both residential and commercial spaces where they may be used for a wide variety of tasks such as crafts, paintings, cleaning, drying, etc.

Numerous factors are currently driving the demand of kitchen towels across the globe. For instance, rising urban population coupled with increasing disposable incomes is catalyzing the demand of personal care products such as kitchen towels. Moreover, their penetration in emerging markets is also increasing as a result of westernization and globalization. Another major driver of this market is the launch of new products that are softer, more absorbent and reusable compared to previous products. The demand of towels that are made up of environment friendly and sustainable materials is also rising with manufacturers increasing their focus on such products.

Market Summary:

  • Based on product type, the market has been segmented as cloth-based and paper-based. Cloth based kitchen towels currently represents a bigger segment. 
  • On the basis of end-use sector, the report has segmented the market into the commercial and residential sectors. The commercial sector currently represents a bigger segment.
  • On the basis of distribution channel, the report has segmented the market into supermarkets and hypermarkets, convenience stores, speciality stores, online and others.
  • Region-wise, the market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
  • The competitive landscape of the market has also been examined with some of the key players being Kimberly-Clark, Koch Industries, P&G, Wausau, Accrol, Aldar Tissues, Renova, Rodriquez, Towel Depot and Wepa.


This report provides a deep insight into the global kitchen towel market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the kitchen towel market in any manner.

Key Questions Answered in This Report:

  • How has the global kitchen towel market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global kitchen towel industry?
  • What are the key product types in the global kitchen towel industry?
  • What are the major end-use sectors in the global kitchen towel industry? 
  • What are the major distribution channels in the global kitchen towel industry? 
  • What are the price trends of kitchen towels?
  • What are the various stages in the value chain of the global kitchen towel market?
  • What are the key driving factors and challenges in the global kitchen towel market?
  • What is the structure of the global kitchen towel market and who are the key players?
  • What is the degree of competition in the global kitchen towel market?
  • How is kitchen towel manufactured?

1    Preface
2    Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Global Kitchen Towel Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product Type 
    5.4    Market Breakup by End-Use Sector
    5.5    Market Breakup by distribution Channel
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Raw Material Procurement
        5.9.3    Manufacturing
        5.9.4    Marketing
        5.9.5    Distribution
        5.9.6    End-Use
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
    5.11    Price Analysis
        5.11.1    Price Indicators
        5.11.2    Price Structure
        5.11.3    Margin Analysis
6    Market Breakup by Product
    6.1    Cloth-Based 
    6.2    Paper-Based 
7    Market Breakup by Distribution Channel
    7.1    Supermarkets and Hypermarkets
    7.2    Convenience Stores
    7.3    Speciality Stores
    7.4    Online
    7.5    Others
8    Market Breakup by End-Use Sector
    8.1    Commercial
    8.2    Residential
9    Market Breakup by Region
    9.1    North America
    9.2    Europe
    9.3    Asia Pacific
    9.4    Middle East and Africa
    9.5    Latin America
10    Kitchen Towel Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11    Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Kimberly-Clark
        11.3.2    Koch Industries
        11.3.3    P&G
        11.3.4    Wausau
        11.3.5    Accrol
        11.3.6    Aldar Tissues
        11.3.7    Renova
        11.3.8    Rodriquez
        11.3.9    Towel Depot
        11.3.11    Wepa

List of Figures

Figure 1: Global: Kitchen Towel Market: Major Drivers and Challenges
Figure 2: Global: Kitchen Towel Market: Sales Value (in Billion US$), 2010-2017
Figure 3: Global: Kitchen Towel Market: Breakup by Product Type (in %), 2017
Figure 4: Global: Kitchen Towel Market: Breakup by End-Use Sector (in %), 2017
Figure 5: Global: Kitchen Towel Market: Breakup by Distribution Channel (in %), 2017
Figure 6: Global: Kitchen Towel Market: Breakup by Region (in %), 2017
Figure 7: Global: Kitchen Towel Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 8: Global: Kitchen Towel Industry: SWOT Analysis
Figure 9: Global: Kitchen Towel Industry: Value Chain Analysis
Figure 10: Global: Kitchen Towel Industry: Porter’s Five Forces Analysis
Figure 11: Global: Kitchen Towel Market (Cloth-Based): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 12: Global: Kitchen Towel Market (Paper-Based): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 13: Global: Kitchen Towel Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2010, 2017 & 2023
Figure 14: Global: Kithen Towel Market: Sales Through Conveniene Stores (in Million US$), 2010, 2017 & 2023
Figure 15: Global: Kithen Towel Market: Sales Through Speiality Stores (in Million US$), 2010, 2017 & 2023
Figure 16: Global: Kithen Towel Market: Online Sales (in Million US$), 2010, 2017 & 2023
Figure 17: Global: Kitchen Towel Market (Commercial): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 18: Global: Kitchen Towel Market (Residential): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 19: North America: Kitchen Towel Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 20: Europe: Kitchen Towel Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 21: Asia Pacific: Kitchen Towel Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 22: Middle East and Africa: Kitchen Towel Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 23: Latin America: Kitchen Towel Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 24: Kitchen Towel Manufacturing: Process Flow

List of Tables

Table 1: Global: Kitchen Towel Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Kitchen Towel Market Forecast: Breakup by Product Type (in Million US$), 2018-2023
Table 3: Global: Kitchen Towel Market Forecast: Breakup by End-Use Sector (in Million US$), 2018-2023
Table 4: Global: Kitchen Towel Market Forecast: Breakup by Distribution Channel (in Million US$), 2018-2023
Table 5: Global: Kitchen Towel Market Forecast: Breakup by Region (in Million US$), 2018-2023
Table 6: Kitchen Towel: Raw Material Requirements
Table 7: Global: Kitchen Towel Market Structure
Table 8: Global: Kitchen Towel Market: Key Players


  Submit Request    

Note: We value your privacy and will never rent or sell your email address. Privacy policy

Special Prices

    IMARC provides special pricing for:

  • Academic Institutes
  • Government Agencies
  • Nonprofit Organizations
  • For more information, feel free to contact us.






Related Report