The global kitchen towel market reached a value of US$ 13.1 Billion in 2018. The market is further projected to reach a value of US$ 18.6 Billion by 2024, exhibiting a CAGR of nearly 6% during 2019-2024. Kitchen towels are essential to one’s kitchen that keeps it looking clean and spotless. Moreover, these towels are multi-functional items and can be used for a variety of applications and situations. They come in huge varieties, aligning with everyone’s taste and design, in addition, one can also personalise them according to their needs and demand. The use of kitchen towel is also not just limited to one’s kitchen but can also be found in different spheres of both residential and commercial spaces where they may be used for a wide variety of tasks such as crafts, paintings, cleaning, drying, etc.
Numerous factors are currently driving the demand of kitchen towels across the globe. For instance, rising urban population coupled with increasing disposable incomes is catalyzing the demand of personal care products such as kitchen towels. Moreover, their penetration in emerging markets is also increasing as a result of westernization and globalization. Another major driver of this market is the launch of new products that are softer, more absorbent and reusable compared to previous products. The demand of towels that are made up of environment friendly and sustainable materials is also rising with manufacturers increasing their focus on such products.
Market Summary:
- Based on product type, the market has been segmented as cloth-based and paper-based. Cloth based kitchen towels currently represents a bigger segment.
- On the basis of end-use sector, the report has segmented the market into the commercial and residential sectors. The commercial sector currently represents a bigger segment.
- On the basis of distribution channel, the report has segmented the market into supermarkets and hypermarkets, convenience stores, speciality stores, online and others.
- Region-wise, the market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
- The competitive landscape of the market has also been examined with some of the key players being Kimberly-Clark, Koch Industries, P&G, Wausau, Accrol, Aldar Tissues, Renova, Rodriquez, Towel Depot and Wepa.
This report provides a deep insight into the global kitchen towel market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the kitchen towel market in any manner.
Key Questions Answered in This Report:
- How has the global kitchen towel market performed so far and how will it perform in the coming years?
- What are the key regions in the global kitchen towel market?
- What are the key product types in the global kitchen towel market?
- What are the major end-use sectors in the global kitchen towel market?
- What are the major distribution channels in the global kitchen towel market?
- What are the various stages in the value chain of the global kitchen towel market?
- What are the key driving factors and challenges in the global kitchen towel market?
- What is the structure of the global kitchen towel market and who are the key players?
- What is the degree of competition in the global kitchen towel market?
- How is kitchen towel manufactured?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Kitchen Towel Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product Type
5.4 Market Breakup by End-Use Sector
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.9.1 Overview
5.9.2 Raw Material Procurement
5.9.3 Manufacturing
5.9.4 Marketing
5.9.5 Distribution
5.9.6 End-Use
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
5.11 Price Analysis
5.11.1 Key Price Indicators
5.11.2 Price Structure
5.11.3 Margin Analysis
6 Market Breakup by Product
6.1 Cloth-Based
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Paper-Based
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Convenience Stores
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Speciality Stores
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online Stores
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by End-Use Sector
8.1 Commercial
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Residential
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Europe
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 Kitchen Towel Manufacturing Process
10.1 Product Overview
10.2 Raw Material Requirements
10.3 Manufacturing Process
10.4 Key Success and Risk Factors
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Kimberly-Clark
11.3.2 Koch Industries
11.3.3 P&G
11.3.4 Wausau
11.3.5 Accrol
11.3.6 Aldar Tissues
11.3.7 Renova
11.3.8 Rodriquez
11.3.9 Towel Depot
11.3.11 Wepa
List of Figures
Figure 1: Global: Kitchen Towel Market: Major Drivers and Challenges
Figure 2: Global: Kitchen Towel Market: Sales Value (in Billion US$), 2011-2018
Figure 3: Global: Kitchen Towel Market: Breakup by Product Type (in %), 2018
Figure 4: Global: Kitchen Towel Market: Breakup by End-Use Sector (in %), 2018
Figure 5: Global: Kitchen Towel Market: Breakup by Distribution Channel (in %), 2018
Figure 6: Global: Kitchen Towel Market: Breakup by Region (in %), 2018
Figure 7: Global: Kitchen Towel Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: Kitchen Towel Market: Price Structure (US$/Piece)
Figure 9: Global: Kitchen Towel Industry: SWOT Analysis
Figure 10: Global: Kitchen Towel Industry: Value Chain Analysis
Figure 11: Global: Kitchen Towel Industry: Porter’s Five Forces Analysis
Figure 12: Global: Kitchen Towel (Cloth-Based) Market: Sales Value (in Million US$), 2011 & 2018
Figure 13: Global: Kitchen Towel (Cloth-Based) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 14: Global: Kitchen Towel (Paper-Based) Market: Sales Value (in Million US$), 2011 & 2018
Figure 15: Global: Kitchen Towel (Paper-Based) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 16: Global: Kitchen Towel Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2011 & 2018
Figure 17: Global: Kitchen Towel Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 18: Global: Kitchen Towel Market: Sales through Convenience Stores (in Million US$), 2011 & 2018
Figure 19: Global: Kitchen Towel Market Forecast: Sales through Convenience Stores (in Million US$), 2019-2024
Figure 20: Global: Kitchen Towel Market: Sales through Speciality Stores (in Million US$), 2011 & 2018
Figure 21: Global: Kitchen Towel Market Forecast: Sales through Speciality Stores (in Million US$), 2019-2024
Figure 22: Global: Kitchen Towel Market: Sales through Online Stores (in Million US$), 2011 & 2018
Figure 23: Global: Kitchen Towel Market Forecast: Sales through Online Stores (in Million US$), 2019-2024
Figure 24: Global: Kitchen Towel Market: Sales through Other Distribution Channels (in Million US$), 2011 & 2018
Figure 25: Global: Kitchen Towel Market Forecast: Sales through Other Distribution Channels (in Million US$), 2019-2024
Figure 26: Global: Kitchen Towel Market (in Commercial Sector): Sales Value (in Million US$), 2011 & 2018
Figure 27: Global: Kitchen Towel Market Forecast (Commercial Sector): Sales Value (in Million US$), 2019-2024
Figure 28: Global: Kitchen Towel Market (in Residential Sector): Sales Value (in Million US$), 2011 & 2018
Figure 29: Global: Kitchen Towel Market Forecast (in Residential Sector): Sales Value (in Million US$), 2019-2024
Figure 30: North America: Kitchen Towel Market: Sales Value (in Million US$), 2011 & 2018
Figure 31: North America: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 32: Europe: Kitchen Towel Market: Sales Value (in Million US$), 2011 & 2018
Figure 33: Europe: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 34: Asia Pacific: Kitchen Towel Market: Sales Value (in Million US$), 2011 & 2018
Figure 35: Asia Pacific: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 36: Middle East and Africa: Kitchen Towel Market: Sales Value (in Million US$), 2011 & 2018
Figure 37: Middle East and Africa: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 38: Latin America: Kitchen Towel Market: Sales Value (in Million US$), 2011 & 2018
Figure 39: Latin America: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 40: Kitchen Towel Manufacturing: Detailed Process Flow
List of Tables
Table 1: Global: Kitchen Towel Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Kitchen Towel Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
Table 3: Global: Kitchen Towel Market Forecast: Breakup by End-Use Sector (in Million US$), 2019-2024
Table 4: Global: Kitchen Towel Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 5: Global: Kitchen Towel Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 6: Kitchen Towel Manufacturing: Raw Material Requirements
Table 7: Global: Kitchen Towel Market: Competitive Structure
Table 8: Global: Kitchen Towel Market: Key Players