Kitchen Towel Market

Press Release:

Global Kitchen Towel Market to Reach US$ 18.6 Billion by 2024, Increasing Expenditure on Home Care Products Stimulating Growth

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Kitchen Towel Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The global kitchen towel market reached a value of US$ 13.9 Billion in 2019. A kitchen towel is a multi-functional product which is employed for a wide range of purposes, such as drying hands, keeping the kitchen spotless, and cleaning dishes, knives, cutting boards and other kitchen items. It is mainly manufactured by utilizing cotton that helps in drawing out and absorbing moisture through direct contact and withstanding repeated usage and washing. Besides this, it is also used for holding hot utensils while serving, including plates, bowls, and dishes. They are currently available in a wide variety, aligning with the taste and preferences of consumers.

With rapid urbanization, inflating per capita incomes and the improving standards of living, consumers around the world are spending on home care products, such as kitchen towels, which is propelling the growth of the market. Apart from this, manufacturers have launched a massive range of hand-knitted and crochet towels to expand their existing product portfolio. They are also utilizing advanced technologies, including Through Air Dried (TAD), to produce kitchen towels that are softer and more absorbent. These towels are mainly manufactured using the conventional Light Dry Crepe (LDC) technology. In addition to this, origami non-woven kitchen towels are gaining traction among consumers as they can be washed easily and are efficient in cleaning wet surfaces. Looking forward, IMARC Group expects the global kitchen towel market to exhibit moderate growth during 2020-2025.

Breakup by Product:

Cloth-Based
Paper-Based

At present, cloth-based kitchen towels represent the most preferred product.

Breakup by End-Use Sector:

Commercial
Residential

The commercial sector exhibits a clear dominance in the market.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others

Supermarkets and hypermarkets account for the majority of the total market share.

Regional Insights:

North America
Europe
Asia Pacific
Middle East and Africa
Latin America

On the geographical front, North America enjoys the leading position in the market.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:

Kimberly-Clark Corporation
Koch Industries, Inc.
Procter and Gamble Corporation
Wausau Paper Corp. (Tork US)
Accrol Group Holdings Plc
Aldar Tissues Ltd.
Renova FPA SA
Rodriquez Pty. Ltd
Towel Depot, Inc.
WEPA Professional GmbH

Key Questions Answered in This Report:

How has the global kitchen towel market performed so far and how will it perform in the coming years?
What are the key regions in the global kitchen towel market?
Which are the popular product types in the global kitchen towel market?
What are the key distribution channels in the global kitchen towel market?
What are the major end-use sectors in the global kitchen towel market?
What are the various stages in the value chain of the global kitchen towel market?
What are the key driving factors and challenges in the global kitchen towel market?
What is the structure of the global kitchen towel market and who are the key players?
What is the degree of competition in the global kitchen towel market?
How are kitchen towels manufactured?