The global kitchen towel market reached a value of US$ 13.1 Billion in 2018. A kitchen towel is a multi-functional product which is employed for a wide range of purposes, such as drying hands, keeping the kitchen spotless, and cleaning dishes, knives, cutting boards and other kitchen items. It is mainly manufactured by utilizing cotton that helps in drawing out and absorbing moisture through direct contact and withstanding repeated usage and washing. Besides this, it is also used for holding hot utensils while serving, including plates, bowls, and dishes. They are currently available in a wide variety, aligning with the taste and preferences of consumers.
With rapid urbanization, inflating per capita incomes and the improving standards of living, consumers around the world are spending on home care products, such as kitchen towels, which is propelling the growth of the market. Apart from this, manufacturers have launched a massive range of hand-knitted and crochet towels to expand their existing product portfolio. They are also utilizing advanced technologies, including Through Air Dried (TAD), to produce kitchen towels that are softer and more absorbent. These towels are mainly manufactured using the conventional Light Dry Crepe (LDC) technology. In addition to this, origami non-woven kitchen towels are gaining traction among consumers as they can be washed easily and are efficient in cleaning wet surfaces. Looking forward, IMARC Group expects the market value to reach US$ 18.6 Billion by 2024, at a CAGR of nearly 6% during 2019-2024.
Breakup by Product:
At present, cloth-based kitchen towels represent the most preferred product.
Breakup by End-Use Sector:
The commercial sector exhibits a clear dominance in the market.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
- Others
Supermarkets and hypermarkets account for the majority of the total market share.
Regional Insights:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
On the geographical front, North America enjoys the leading position in the market.
Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:
- Kimberly-Clark Corporation
- Koch Industries, Inc.
- Procter and Gamble Corporation
- Wausau Paper Corp. (Tork US)
- Accrol Group Holdings Plc
- Aldar Tissues Ltd.
- Renova FPA SA
- Rodriquez Pty. Ltd
- Towel Depot, Inc.
- WEPA Professional GmbH
Key Questions Answered in This Report:
- How has the global kitchen towel market performed so far and how will it perform in the coming years?
- What are the key regions in the global kitchen towel market?
- Which are the popular product types in the global kitchen towel market?
- What are the key distribution channels in the global kitchen towel market?
- What are the major end-use sectors in the global kitchen towel market?
- What are the various stages in the value chain of the global kitchen towel market?
- What are the key driving factors and challenges in the global kitchen towel market?
- What is the structure of the global kitchen towel market and who are the key players?
- What is the degree of competition in the global kitchen towel market?
- How are kitchen towels manufactured?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Kitchen Towel Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product Type
5.4 Market Breakup by End-Use Sector
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.9.1 Overview
5.9.2 Raw Material Procurement
5.9.3 Manufacturing
5.9.4 Marketing
5.9.5 Distribution
5.9.6 End-Use
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
5.11 Price Analysis
5.11.1 Key Price Indicators
5.11.2 Price Structure
5.11.3 Margin Analysis
6 Market Breakup by Product
6.1 Cloth-Based
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Paper-Based
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Convenience Stores
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Speciality Stores
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online Stores
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by End-Use Sector
8.1 Commercial
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Residential
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Europe
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 Kitchen Towel Manufacturing Process
10.1 Product Overview
10.2 Raw Material Requirements
10.3 Manufacturing Process
10.4 Key Success and Risk Factors
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Kimberly-Clark
11.3.2 Koch Industries
11.3.3 P&G
11.3.4 Wausau
11.3.5 Accrol
11.3.6 Aldar Tissues
11.3.7 Renova
11.3.8 Rodriquez
11.3.9 Towel Depot
11.3.11 Wepa
List of Figures
Figure 1: Global: Kitchen Towel Market: Major Drivers and Challenges
Figure 2: Global: Kitchen Towel Market: Sales Value (in Billion US$), 2011-2018
Figure 3: Global: Kitchen Towel Market: Breakup by Product Type (in %), 2018
Figure 4: Global: Kitchen Towel Market: Breakup by End-Use Sector (in %), 2018
Figure 5: Global: Kitchen Towel Market: Breakup by Distribution Channel (in %), 2018
Figure 6: Global: Kitchen Towel Market: Breakup by Region (in %), 2018
Figure 7: Global: Kitchen Towel Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: Kitchen Towel Market: Price Structure (US$/Piece)
Figure 9: Global: Kitchen Towel Industry: SWOT Analysis
Figure 10: Global: Kitchen Towel Industry: Value Chain Analysis
Figure 11: Global: Kitchen Towel Industry: Porter’s Five Forces Analysis
Figure 12: Global: Kitchen Towel (Cloth-Based) Market: Sales Value (in Million US$), 2011 & 2018
Figure 13: Global: Kitchen Towel (Cloth-Based) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 14: Global: Kitchen Towel (Paper-Based) Market: Sales Value (in Million US$), 2011 & 2018
Figure 15: Global: Kitchen Towel (Paper-Based) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 16: Global: Kitchen Towel Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2011 & 2018
Figure 17: Global: Kitchen Towel Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 18: Global: Kitchen Towel Market: Sales through Convenience Stores (in Million US$), 2011 & 2018
Figure 19: Global: Kitchen Towel Market Forecast: Sales through Convenience Stores (in Million US$), 2019-2024
Figure 20: Global: Kitchen Towel Market: Sales through Speciality Stores (in Million US$), 2011 & 2018
Figure 21: Global: Kitchen Towel Market Forecast: Sales through Speciality Stores (in Million US$), 2019-2024
Figure 22: Global: Kitchen Towel Market: Sales through Online Stores (in Million US$), 2011 & 2018
Figure 23: Global: Kitchen Towel Market Forecast: Sales through Online Stores (in Million US$), 2019-2024
Figure 24: Global: Kitchen Towel Market: Sales through Other Distribution Channels (in Million US$), 2011 & 2018
Figure 25: Global: Kitchen Towel Market Forecast: Sales through Other Distribution Channels (in Million US$), 2019-2024
Figure 26: Global: Kitchen Towel Market (in Commercial Sector): Sales Value (in Million US$), 2011 & 2018
Figure 27: Global: Kitchen Towel Market Forecast (Commercial Sector): Sales Value (in Million US$), 2019-2024
Figure 28: Global: Kitchen Towel Market (in Residential Sector): Sales Value (in Million US$), 2011 & 2018
Figure 29: Global: Kitchen Towel Market Forecast (in Residential Sector): Sales Value (in Million US$), 2019-2024
Figure 30: North America: Kitchen Towel Market: Sales Value (in Million US$), 2011 & 2018
Figure 31: North America: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 32: Europe: Kitchen Towel Market: Sales Value (in Million US$), 2011 & 2018
Figure 33: Europe: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 34: Asia Pacific: Kitchen Towel Market: Sales Value (in Million US$), 2011 & 2018
Figure 35: Asia Pacific: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 36: Middle East and Africa: Kitchen Towel Market: Sales Value (in Million US$), 2011 & 2018
Figure 37: Middle East and Africa: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 38: Latin America: Kitchen Towel Market: Sales Value (in Million US$), 2011 & 2018
Figure 39: Latin America: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 40: Kitchen Towel Manufacturing: Detailed Process Flow
List of Tables
Table 1: Global: Kitchen Towel Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Kitchen Towel Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
Table 3: Global: Kitchen Towel Market Forecast: Breakup by End-Use Sector (in Million US$), 2019-2024
Table 4: Global: Kitchen Towel Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 5: Global: Kitchen Towel Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 6: Kitchen Towel Manufacturing: Raw Material Requirements
Table 7: Global: Kitchen Towel Market: Competitive Structure
Table 8: Global: Kitchen Towel Market: Key Players