Kitchen Towel Market Report by Product Type (Cloth-Based, Paper-Based), End-Use Sector (Commercial, Residential), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others), and Region 2025-2033

Kitchen Towel Market Report by Product Type (Cloth-Based, Paper-Based), End-Use Sector (Commercial, Residential), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112024A1073
Year End sale Buy Now

Market Overview: 

The global kitchen towel market size reached USD 18.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.8 Billion by 2033, exhibiting a growth rate (CAGR) of 5.37% during 2025-2033.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 18.1 Billion
Market Forecast in 2033
USD 29.8 Billion
Market Growth Rate 2025-2033 5.37%


A kitchen towel is a multi-functional product which is employed for a wide range of purposes, such as drying hands, keeping the kitchen spotless, and cleaning dishes, knives, cutting boards and other kitchen items. It is mainly manufactured by utilizing cotton that helps in drawing out and absorbing moisture through direct contact and withstanding repeated usage and washing. Besides this, it is also used for holding hot utensils while serving, including plates, bowls, and dishes. They are currently available in a wide variety, aligning with the taste and preferences of consumers.

With rapid urbanization, inflating per capita incomes and the improving standards of living, consumers around the world are spending on home care products, such as kitchen towels, which is propelling the growth of the market. Apart from this, manufacturers have launched a massive range of hand-knitted and crochet towels to expand their existing product portfolio. They are also utilizing advanced technologies, including Through Air Dried (TAD), to produce kitchen towels that are softer and more absorbent. These towels are mainly manufactured using the conventional Light Dry Crepe (LDC) technology. In addition to this, origami non-woven kitchen towels are gaining traction among consumers as they can be washed easily and are efficient in cleaning wet surfaces. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global kitchen towel market report, along with forecasts at the global and regional level from 2025-2033. Our report has categorized the market based on product type, end-use sector and distribution channel.

Breakup by Product Type:

  • Cloth-Based
  • Paper-Based


At present, cloth-based kitchen towels represent the most preferred product.

Breakup by End-Use Sector:

  • Commercial
  • Residential


The commercial sector exhibits a clear dominance in the market.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Others


Supermarkets and hypermarkets account for the majority of the total market share.

Regional Insights:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America


On the geographical front, North America enjoys the leading position in the market.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:

  • Kimberly-Clark Corporation
  • Koch Industries, Inc.
  • Procter and Gamble Corporation
  • Wausau Paper Corp. (Tork US)
  • Accrol Group Holdings Plc
  • Aldar Tissues Ltd.
  • Renova FPA SA
  • Rodriquez Pty. Ltd
  • Towel Depot, Inc.
  • WEPA Professional GmbH


Report Scope:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Product Type, End-Use Sector, Distribution Channel, Region
Region Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Kimberly-Clark Corporation, Koch Industries, Inc., Procter and Gamble Corporation, Wausau Paper Corp. (Tork US), Accrol Group Holdings Plc, Aldar Tissues Ltd., Renova FPA SA, Rodriquez Pty. Ltd, Towel Depot, Inc., and WEPA Professional GmbH 
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special reque

Key Questions Answered in This Report

The global kitchen towel market was valued at USD 18.1 Billion in 2024.

We expect the global kitchen towel market to exhibit a CAGR of 5.37% during 2025-2033.

The introduction of hand-knitted and crochet towels for aesthetic purposes, along with the advent of kitchen towels with advanced technologies, such as Through Air Dried (TAD), that are more absorbent and softer, is primarily driving the global kitchen towel market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of kitchen towels.

Based on the product type, the global kitchen towel market can be categorized into cloth-based and paper-based. Currently, cloth-based kitchen towels account for the majority of the global market share.

Based on the end-use sector, the global kitchen towel market has been segregated into commercial and residential, where the commercial sector currently holds the largest market share.

Based on the distribution channel, the global kitchen towel market can be bifurcated into supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. Currently, supermarkets and hypermarkets exhibit a clear dominance in the market.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global kitchen towel market include Kimberly-Clark Corporation, Koch Industries, Inc., Procter and Gamble Corporation, Wausau Paper Corp. (Tork US), Accrol Group Holdings Plc, Aldar Tissues Ltd., Renova FPA SA, Rodriquez Pty. Ltd, Towel Depot, Inc., WEPA Professional GmbH, etc.

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Kitchen Towel Market Report by Product Type (Cloth-Based, Paper-Based), End-Use Sector (Commercial, Residential), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others), and Region 2025-2033
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