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Kitchen Towel Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview: 

The global kitchen towel market reached a value of US$ 15.1 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 22.3 Billion by 2027, exhibiting at a CAGR of 6.58% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

A kitchen towel is a multi-functional product which is employed for a wide range of purposes, such as drying hands, keeping the kitchen spotless, and cleaning dishes, knives, cutting boards and other kitchen items. It is mainly manufactured by utilizing cotton that helps in drawing out and absorbing moisture through direct contact and withstanding repeated usage and washing. Besides this, it is also used for holding hot utensils while serving, including plates, bowls, and dishes. They are currently available in a wide variety, aligning with the taste and preferences of consumers.

 

 
 

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With rapid urbanization, inflating per capita incomes and the improving standards of living, consumers around the world are spending on home care products, such as kitchen towels, which is propelling the growth of the market. Apart from this, manufacturers have launched a massive range of hand-knitted and crochet towels to expand their existing product portfolio. They are also utilizing advanced technologies, including Through Air Dried (TAD), to produce kitchen towels that are softer and more absorbent. These towels are mainly manufactured using the conventional Light Dry Crepe (LDC) technology. In addition to this, origami non-woven kitchen towels are gaining traction among consumers as they can be washed easily and are efficient in cleaning wet surfaces. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global kitchen towel market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product type, end-use sector and distribution channel.

Breakup by Product Type:

 

 
 

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  • Cloth-Based
  • Paper-Based


At present, cloth-based kitchen towels represent the most preferred product.

Breakup by End-Use Sector:

  • Commercial
  • Residential


The commercial sector exhibits a clear dominance in the market.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Others


Supermarkets and hypermarkets account for the majority of the total market share.

Regional Insights:

 

 
 

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  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America


On the geographical front, North America enjoys the leading position in the market.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:

  • Kimberly-Clark Corporation
  • Koch Industries, Inc.
  • Procter and Gamble Corporation
  • Wausau Paper Corp. (Tork US)
  • Accrol Group Holdings Plc
  • Aldar Tissues Ltd.
  • Renova FPA SA
  • Rodriquez Pty. Ltd
  • Towel Depot, Inc.
  • WEPA Professional GmbH


Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product Type, End-Use Sector, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Kimberly-Clark Corporation, Koch Industries, Inc., Procter and Gamble Corporation, Wausau Paper Corp. (Tork US), Accrol Group Holdings Plc,  Aldar Tissues Ltd., Renova FPA SA, Rodriquez Pty. Ltd, Towel Depot, Inc., and WEPA Professional GmbH 
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
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Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special reque


Key Questions Answered in This Report:

  • How has the global kitchen towel market performed so far and how will it perform in the coming years?
  • What are the key regions in the global kitchen towel market?
  • What has been the impact of COVID-19 on the global kitchen towel market?
  • Which are the popular product type in the global kitchen towel market?
  • What are the key distribution channel in the global kitchen towel market?
  • What are the major end-use sector in the global kitchen towel market?
  • What are the various stages in the value chain of the global kitchen towel market?
  • What are the key driving factors and challenges in the global kitchen towel market?
  • What is the structure of the global kitchen towel market and who are the key players?
  • What is the degree of competition in the global kitchen towel market?
  • How are kitchen towels manufactured?

1   Preface
2   Scope and Methodology
 
  2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
   
4.1    Overview
    4.2    Key Industry Trends
5   Global Kitchen Towel Market
 
  5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Product Type 
    5.5    Market Breakup by End-Use Sector
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Raw Material Procurement
        5.10.3    Manufacturing
        5.10.4    Marketing
        5.10.5    Distribution
        5.10.6    End-Use
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
    5.12    Price Analysis
        5.12.1    Key Price Indicators
        5.12.2    Price Structure
        5.12.3    Margin Analysis
6   Market Breakup by Product Type
 
  6.1    Cloth-Based 
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Paper-Based 
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by Distribution Channel
 
  7.1    Supermarkets and Hypermarkets
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Convenience Stores
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Specialty Stores
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Online Stores
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Others
        7.5.1 Market Trends
        7.5.2 Market Forecast
8   Market Breakup by End-Use Sector
 
  8.1    Commercial
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Residential
        8.2.1 Market Trends
        8.2.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Europe
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Asia Pacific
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Middle East and Africa
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Latin America
        9.5.1 Market Trends
        9.5.2 Market Forecast
10  Kitchen Towel Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11  Competitive Landscape
   
11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Kimberly-Clark Corporation
        11.3.2    Koch Industries, Inc.
        11.3.3    Procter and Gamble Corporation
        11.3.4    Wausau Paper Corp. (Tork US)
        11.3.5    Accrol Group Holdings Plc
        11.3.6    Aldar Tissues Ltd.
        11.3.7    Renova FPA SA
        11.3.8    Rodriquez Pty. Ltd
        11.3.9    Towel Depot, Inc.
        11.3.10    WEPA Professional GmbH

List of Figures

Figure 1: Global: Kitchen Towel Market: Major Drivers and Challenges
Figure 2: Global: Kitchen Towel Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Kitchen Towel Market: Breakup by Product Type (in %), 2021
Figure 4: Global: Kitchen Towel Market: Breakup by End-Use Sector (in %), 2021
Figure 5: Global: Kitchen Towel Market: Breakup by Distribution Channel (in %), 2021
Figure 6: Global: Kitchen Towel Market: Breakup by Region (in %), 2021
Figure 7: Global: Kitchen Towel Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 8: Kitchen Towel Market: Price Structure (US$/Piece)
Figure 9: Global: Kitchen Towel Industry: SWOT Analysis
Figure 10: Global: Kitchen Towel Industry: Value Chain Analysis
Figure 11: Global: Kitchen Towel Industry: Porter’s Five Forces Analysis
Figure 12: Global: Kitchen Towel (Cloth-Based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Kitchen Towel (Cloth-Based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Kitchen Towel (Paper-Based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Kitchen Towel (Paper-Based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Kitchen Towel Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2016 & 2021
Figure 17: Global: Kitchen Towel Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2022-2027
Figure 18: Global: Kitchen Towel Market: Sales through Convenience Stores (in Million US$), 2016 & 2021
Figure 19: Global: Kitchen Towel Market Forecast: Sales through Convenience Stores (in Million US$), 2022-2027
Figure 20: Global: Kitchen Towel Market: Sales through Specialty Stores (in Million US$), 2016 & 2021
Figure 21: Global: Kitchen Towel Market Forecast: Sales through Specialty Stores (in Million US$), 2022-2027
Figure 22: Global: Kitchen Towel Market: Sales through Online Stores (in Million US$), 2016 & 2021
Figure 23: Global: Kitchen Towel Market Forecast: Sales through Online Stores (in Million US$), 2022-2027
Figure 24: Global: Kitchen Towel Market: Sales through Other Distribution Channels (in Million US$), 2016 & 2021
Figure 25: Global: Kitchen Towel Market Forecast: Sales through Other Distribution Channels (in Million US$), 2022-2027
Figure 26: Global: Kitchen Towel Market (in Commercial Sector): Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Kitchen Towel Market Forecast (Commercial Sector): Sales Value (in Million US$), 2022-2027
Figure 28: Global: Kitchen Towel Market (in Residential Sector): Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Kitchen Towel Market Forecast (in Residential Sector): Sales Value (in Million US$), 2022-2027
Figure 30: North America: Kitchen Towel Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: North America: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Europe: Kitchen Towel Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Europe: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Asia Pacific: Kitchen Towel Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Asia Pacific: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Middle East and Africa: Kitchen Towel Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Middle East and Africa: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Latin America: Kitchen Towel Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Latin America: Kitchen Towel Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Kitchen Towel Manufacturing: Detailed Process Flow

List of Tables

Table 1: Global: Kitchen Towel Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Kitchen Towel Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: Global: Kitchen Towel Market Forecast: Breakup by End-Use Sector (in Million US$), 2022-2027
Table 4: Global: Kitchen Towel Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: Global: Kitchen Towel Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Kitchen Towel Manufacturing: Raw Material Requirements
Table 7: Global: Kitchen Towel Market: Competitive Structure
Table 8: Global: Kitchen Towel Market: Key Players


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