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Kuwait Perfume Market Influenced by Demand for Personalized Fragrances

November 20, 2018 | Retail

According to the latest report by IMARC Group, titled “Kuwait Perfume Market Report by Premium and Mass Products (Premium Products, Mass Products), Gender (Male, Female, Unisex), Perfume Type (Arabic, French, and Others) 2024-2032”, the Kuwait perfume market reached a value of US$ 163.8 Million in 2023. Kuwait is the second richest GCC country and one of the leading markets for personal care and cosmetic products. Similar to other Arabic countries, both men and women in Kuwait approach fragrances as a ritual and layer on multiple products for a unique blend. These blends consist of both traditional oils and attars as well as western perfumes. On account of this, both regional and global perfume manufacturers are trying to expand their businesses in Kuwait. However, as the region has limited flora, the raw materials used in different fragrances are imported from Europe to meet the demand.


Kuwait Perfume Market Trends:

Kuwait represents one of the fastest growing markets for premium products, such as perfumes, since its inhabitants enjoy a very high per capita income. In addition, a significant rise in the number of tourists as well as the construction of new malls in the region have created growth opportunities for both the international and regional perfume brands. Apart from this, the manufacturers are increasing their media presence in the country in order to attract younger consumers. Moreover, the leading perfume brands in the region are focusing on developing unique and personalized fragrances that are highly preferred by the Kuwaitis. In addition, they are coming up with innovative packaging formats with designer perfume bottles so as to provide a luxury experience to their consumers. Owing to the abovementioned factors, the market is projected to reach a value of US$ 325.3 Million by 2032, registering a CAGR of 7.7% during 2024-2032.


Kuwait Perfume Market Summary:

  • Based on product type, the Kuwait perfume market has been segmented into premium and mass products. Premium products incorporate upscale perfume brands which are not easily accessible and affordable. On the other hand, mass products are easily available as they can be purchased from the local markets, supermarkets, hypermarkets, etc.
  • On the basis of gender, the market has been categorized into male, female and unisex perfumes. Male perfumes mostly encompass woody-musk fragrance notes, whereas perfumes designed for women primarily contain floral/fruity undertones.
  • The market has been segregated on the basis of perfume type into Arabic, French and others. Presently, Arabic perfumes represent the most popular segment, holding the majority of the market share.
  • The competitive landscape of the market has been examined in the report, with the detailed profiles of some of the key players operative in the industry.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Premium and Mass Products, Gender, Perfume type
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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