The Kuwait perfume market was worth US$ 113 Million in 2018. The market is further projected to reach US$ 196 Million by 2024, at a CAGR of 9.5% during 2019-2024. Kuwait represents one of the fastest growing perfume markets in the Middle East. As perfumes enhance mood, reduce stress and boost confidence, they form a significant part of the day-to-day lives of Kuwaitis. Moreover, the strong economic growth in the region and a large young population base have augmented the demand for perfumes in Kuwait. In addition to this, high disposable incomes of consumers have led to numerous changes in their perspective and buying patterns, which in turn, is strengthening the sales of perfumes in the region. The rising urban lifestyle and emulation of the Western culture are further prompting consumers to buy luxury goods such as perfumes.
Kuwait Perfume Market Drivers
Premium and Mass Products:
The Kuwait perfume market is classified into premium products and mass products. Premium products incorporate high-end perfume brands which are not widely accessible. On the other hand, the availability of mass products is comparatively higher as these can be purchased from the local market, supermarkets, hypermarkets, etc.
The Kuwait perfume industry is further segregated on the basis of gender which includes male, female and unisex. Male perfumes mostly encompass woody-musk fragrance notes, whereas perfumes which are designed for women primarily contains floral/fruity undertones.
Perfume Type Insights:
On the basis of perfume type, the market has been segmented as Arabic, French and others.
The key player operating in the market along with their profiles has also been provided in the report.
This report provides a deep insight into the Kuwait perfume market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Kuwait perfume industry in any manner.
Key Questions Answered in This Report:
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