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Lassi Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The Indian lassi market grew at a CAGR of more than 21% during 2011-2018. Lassi, also known as desi buttermilk, is obtained by the churning of curd. It is a bit sour in taste and has a rich dense texture. It is consumed mostly in the northern part of the country, especially during the summer season. It is either consumed by adding sugar and fresh fruit chunks, or by adding salt and some other spices to it. Lassi not only offers refreshment during the summertime, but also boosts the energy levels. Apart from this, it also helps in fighting other summer-related problems such as prickly heat, gastro-intestinal problems and the build-up of bacteria. These factors have highly added to the market growth. According to a recent report from IMARC Group, the market is further expected to exhibit a double-digit growth during the forecast period.

The report has examined the Indian Lassi Market in 15 major states:

  • Maharashtra
  • Uttar Pradesh
  • Andhra Pradesh
  • Tamil Nadu
  • Gujarat
  • Rajasthan
  • Karnataka
  • Madhya Pradesh
  • West Bengal
  • Bihar
  • Delhi
  • Kerala
  • Punjab
  • Orissa
  • Haryana

 

For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Maharashtra represents the largest market, accounting for majority of the market share. It is followed by Gujarat and Delhi. The competitive landscape of the Indian lassi market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, Mother Dairy, Punjab State Cooperative Milk Producers' Federation Limited, Milan Dairy Foods Private Limited and Rajasthan Cooperative Dairy Federation Limited.

The study gives an in-depth analysis of the lassi market landscape in India, covering the current, historical and future trends for lassi production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian lassi market along with breakup by region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian lassi industry in any manner.

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Indian Dairy Industry
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market by Organised and Unorganised Segment
    5.4    Milk Production and Consumption Trends
        5.4.1 Current and Historical Trends
        5.4.2 Production and Consumption Forecast
    5.5    Milk Production by State
    5.6    Milk Production by Cattle
    5.7    Milk Utilization Patterns in India
    5.8    Market Forecast
6       Indian Lassi Market
    6.1    Market Overview
    6.2    Market Performance
        6.2.1 Volume Trends
        6.2.2 Value Trends
    6.3    Price Trends
        6.3.1 Milk Procurement Price Trends
        6.3.2 Lassi Price Trends
    6.4    Market Breakup by Region
    6.5    Market Breakup by Sector
    6.6    Market Forecast
    6.7    SWOT Analysis
        6.7.1    Overview
        6.7.2    Strengths
        6.7.3    Weaknesses
        6.7.4    Opportunities
        6.7.5    Threats
    6.8    Value Chain Analysis
    6.9    Porter’s Five Forces Analysis
        6.9.1    Overview
        6.9.2    Bargaining Power of Buyers
        6.9.3    Bargaining Power of Suppliers
        6.9.4    Degree of Competition
        6.9.5    Threat of New Entrants
        6.9.6    Threat of Substitutes
    6.10    Key Success Factors and Risk Factors
7    Performance of Key Regions
    7.1    Karnataka
        7.1.1 Market Performance
            7.1.1.1 Volume Trends
            7.1.1.2 Value Trends
        7.1.2 Competitive Landscape
        7.1.3 Market Forecast
            7.1.3.1 Volume Trends
            7.1.3.2 Value Trends
    7.2   Maharashtra
        7.2.1 Market Performance
            7.2.1.1 Volume Trends
            7.2.1.2 Value Trends
        7.2.2 Competitive Landscape
        7.2.3 Market Forecast
            7.2.3.1 Volume Trends
            7.2.3.2 Value Trends
    7.3   Tamil Nadu
        7.3.1 Market Performance
            7.3.1.1 Volume Trends
            7.3.1.2 Value Trends
        7.3.2 Competitive Landscape
        7.3.3 Market Forecast
            7.3.3.1 Volume Trends
            7.3.3.2 Value Trends
    7.4   Delhi
        7.4.1 Market Performance
            7.4.1.1 Volume Trends
            7.4.1.2 Value Trends
        7.4.2 Competitive Landscape
        7.4.3 Market Forecast
            7.4.3.1 Volume Trends
            7.4.3.2 Value Trends
    7.5   Gujarat
        7.5.1 Market Performance
            7.5.1.1 Volume Trends
            7.5.1.2 Value Trends
        7.5.2 Competitive Landscape
        7.5.3 Market Forecast
            7.5.3.1 Volume Trends
            7.5.3.2 Value Trends
    7.6   Andhra Pradesh and Telangana
        7.6.1 Market Performance
            7.6.1.1 Volume Trends
            7.6.1.2 Value Trends
        7.6.2 Competitive Landscape
        7.6.3 Market Forecast
            7.6.3.1 Volume Trends
            7.6.3.2 Value Trends
    7.7   Uttar Pradesh
        7.7.1 Market Performance
            7.7.1.1 Volume Trends
            7.7.1.2 Value Trends
        7.7.2 Competitive Landscape
        7.7.3 Market Forecast
            7.7.3.1 Volume Trends
            7.7.3.2 Value Trends
    7.8   West Bengal
        7.8.1 Market Performance
            7.8.1.1 Volume Trends
            7.8.1.2 Value Trends
        7.8.2 Competitive Landscape
        7.8.3 Market Forecast
            7.8.3.1 Volume Trends
            7.8.3.2 Value Trends
    7.9   Kerala
        7.9.1 Market Performance
            7.9.1.1 Volume Trends
            7.9.1.2 Value Trends
        7.9.2 Competitive Landscape
        7.9.3 Market Forecast
            7.9.3.1 Volume Trends
            7.9.3.2 Value Trends
    7.10   Haryana
        7.10.1 Market Performance
            7.10.1.1 Volume Trends
            7.10.1.2 Value Trends
        7.10.2 Competitive Landscape
        7.10.3 Market Forecast
            7.10.3.1 Volume Trends
            7.10.3.2 Value Trends
    7.11   Punjab
        7.11.1 Market Performance
            7.11.1.1 Volume Trends
            7.11.1.2 Value Trends
        7.11.2 Competitive Landscape
        7.11.3 Market Forecast
            7.11.3.1 Volume Trends
            7.11.3.2 Value Trends
    7.12   Rajasthan
        7.12.1 Market Performance
            7.12.1.1 Volume Trends
            7.12.1.2 Value Trends
        7.12.2 Competitive Landscape
        7.12.3 Market Forecast
            7.12.3.1 Volume Trends
            7.12.3.2 Value Trends
    7.13   Madhya Pradesh
        7.13.1 Market Performance
            7.13.1.1 Volume Trends
            7.13.1.2 Value Trends
        7.13.2 Competitive Landscape
        7.13.3 Market Forecast
            7.13.3.1 Volume Trends
            7.13.3.2 Value Trends
    7.14   Bihar
        7.14.1 Market Performance
            7.14.1.1 Volume Trends
            7.14.1.2 Value Trends
        7.14.2 Competitive Landscape
        7.14.3 Market Forecast
            7.14.3.1 Volume Trends
            7.14.3.2 Value Trends
    7.15   Orissa
        7.15.1 Market Performance
            7.15.1.1 Volume Trends
            7.15.1.2 Value Trends
        7.15.2 Competitive Landscape
        7.15.3 Market Forecast
            7.15.3.1 Volume Trends
            7.15.3.2 Value Trends
8    Market Breakup by Sector
    8.1    Retail Sector
            8.1.1 Market Trends
            8.1.2 Market Forecast
    8.2    Institutional Sector
            8.1.1 Market Trends
            8.1.2 Market Forecast
9   Competitive Landscape
    9.1    Competitive Structure
    9.2    Market Share of Key Players
10    Lassi Manufacturing Process
    10.1    Product Overview
    10.2    Detailed Process Flow
    10.3    Various Types of Unit Operations Involved
    10.4    Mass Balance and Raw Material Requirements
11    Project Details, Requirements and Costs Involved
    11.1    Land Requirements and Expenditures
    11.2    Construction Requirements and Expenditures
    11.3    Plant Machinery
    11.4    Machinery Pictures
    11.5    Raw Material Requirements and Expenditures
    11.6    Raw Material and Final Product Pictures
    11.7    Packaging Requirements and Expenditures
    11.8    Transportation Requirements and Expenditures
    11.9    Utility Requirements and Expenditures
    11.10    Manpower Requirements and Expenditures
    11.11    Other Capital Investments
12    Loans and Financial Assistance
13    Project Economics

    13.1    Capital Cost of the Project
    13.2    Techno-Economic Parameters
    13.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    13.4    Taxation and Depreciation
    13.5    Income Projections
    13.6    Expenditure Projections
    13.7    Financial Analysis
    13.8    Profit Analysis
14   Key Player Profiles

List of Figures

Figure 1: India: Dairy Industry Overview
Figure 2: India: Dairy Market (in Billion INR), 2011-2018
Figure 3: India: Dairy Market: Breakup by Segment (in %), 2018  
Figure 4: India: Total Milk Production (in Million Metric Tons), 2011-12 – 2018-19
Figure 5: India: Total Milk Consumption (in Million Metric Tons), 2011-12 – 2018-19
Figure 6: India: Total Milk Production Forecast (in Million Metric Tons), 2019-20 – 2024-25
Figure 7: India: Total Milk Consumption Forecast (in Million Metric Tons), 2019-20– 2024-25
Figure 8: India: Milk Utilisation Patterns
Figure 9: India: Dairy Market Forecast (in Billion INR), 2019-2024
Figure 10: India: Lassi Industry Overview
Figure 11: India: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 12: India: Lassi Market: Value Trends (in Billion INR), 2011-2018
Figure 13: India: Milk Market: Procurement Price Trends (in INR/Litre), 2011-2018
Figure 14: India: Lassi Market: Retail Price Trends (in INR/Litre), 2011-2018
Figure 15: India: Lassi Market: Breakup by Region (in %), 2018
Figure 16: India: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024 
Figure 17: India: Lassi Market Forecast: Value Trends (in Billion INR), 2019-2024
Figure 18: India: Lassi Industry: SWOT Analysis
Figure 19: India: Lassi Industry: Value Chain Analysis
Figure 20: India: Lassi Industry: Porter’s Five Forces Analysis
Figure 21: Karnataka: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 22: Karnataka: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 23: Karnataka: Lassi Market: Breakup of Key Players (in %), 2018
Figure 24: Karnataka: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 25: Karnataka: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 26: Maharashtra: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 27: Maharashtra: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 28: Maharashtra: Lassi Market: Breakup of Key Players (in %), 2018
Figure 29: Maharashtra: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 30: Maharashtra: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 31: Tamil Nadu: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 32: Tamil Nadu: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 33: Tamil Nadu: Lassi Market: Breakup of Key Players (in %), 2018
Figure 34: Tamil Nadu: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 35: Tamil Nadu: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 36: Delhi: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 37: Delhi: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 38: Delhi: Lassi Market: Breakup of Key Players (in %), 2018
Figure 39: Delhi: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 40: Delhi: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 41: Gujarat: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 42: Gujarat: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 43: Gujarat: Lassi Market: Breakup of Key Players (in %), 2018
Figure 44: Gujarat: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 45: Gujarat: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 46: Andhra Pradesh and Telangana: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 47: Andhra Pradesh and Telangana: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 48: Andhra Pradesh and Telangana: Lassi Market: Breakup of Key Players (in %), 2018
Figure 49: Andhra Pradesh and Telangana: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 50: Andhra Pradesh and Telangana: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 51: Uttar Pradesh: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 52: Uttar Pradesh: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 53: Uttar Pradesh: Lassi Market: Breakup of Key Players (in %), 2018
Figure 54: Uttar Pradesh: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 55: Uttar Pradesh: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 56: West Bengal: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 57: West Bengal: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 58: West Bengal: Lassi Market: Breakup of Key Players (in %), 2018
Figure 59: West Bengal: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 60: West Bengal: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 61: Kerala: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 62: Kerala: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 63: Kerala: Lassi Market: Breakup of Key Players (in %), 2018
Figure 64: Kerala: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 65: Kerala: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 66: Haryana: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 67: Haryana: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 68: Haryana: Lassi Market: Breakup of Key Players (in %), 2018
Figure 69: Haryana: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 70: Haryana: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 71: Punjab: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 72: Punjab: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 73: Punjab: Lassi Market: Breakup of Key Players (in %), 2018
Figure 74: Punjab: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 75: Punjab: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 76: Rajasthan: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 77: Rajasthan: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 78: Rajasthan: Lassi Market: Breakup of Key Players (in %), 2018
Figure 79: Rajasthan: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 80: Rajasthan: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 81: Madhya Pradesh: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 82: Madhya Pradesh: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 83: Madhya Pradesh: Lassi Market: Breakup of Key Players (in %), 2018
Figure 84: Madhya Pradesh: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 85: Madhya Pradesh: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 86: Bihar: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 87: Bihar: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 88: Bihar: Lassi Market: Breakup of Key Players (in %), 2018
Figure 89: Bihar: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 90: Bihar: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 91: Orissa: Lassi Market: Volume Trends (in Million Litres), 2011-2018
Figure 92: Orissa: Lassi Market: Value Trends (in Million INR), 2011-2018
Figure 93: Orissa: Lassi Market: Breakup of Key Players (in %), 2018
Figure 94: Orissa: Lassi Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 95: Orissa: Lassi Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 96: India: Lassi Market: Retail Sales (in Million Litres), 2011 & 2018
Figure 97: India: Lassi Market: Retail Sales (in Million Litres), 2019-2024
Figure 98: India: Lassi Market: Institutional Sales (in Million Litres), 2011 & 2018
Figure 99: India: Lassi Market: Institutional Sales (in Million Litres), 2019-2024
Figure 100: India: Lassi Market: Breakup of Key Players, 2018
Figure 101: Lassi Manufacturing Plant: Detailed Process Flow

List of Tables

Table 1: India: Dairy Market: Key Industry Highlights, 2018 and 2024
Table 2: India: Milk Production Breakup by State, 2011-12-2018-19
Table 3: India: Milk Production Breakup by Cattle, 2011-12-2018-19
Table 4: India: Lassi Market Forecast: Breakup by Region, 2019-2024
Table 5: India: Lassi Market Forecast: Breakup by End-Use, 2019-2024
Table 6: India: Lassi Market: Competitive Structure 
Table 7: India: Lassi Market: Key Players
Table 8: Lassi Manufacturing Plant: Costs Related to Land and Site Development (in INR)
Table 9: Lassi Manufacturing Plant: Costs Related to Civil Works (in INR)
Table 10: Lassi Manufacturing Plant: Costs Related to Machinery (in INR)
Table 11: Lassi Manufacturing Plant: Raw Material Requirements (in Tons/Day) and Expenditures (INR/Ton)
Table 12: Lassi Manufacturing Plant: Costs Related to Salaries and Wages (in INR)
Table 13: Lassi Manufacturing Plant: Costs Related to Other Capital Investments (in INR)
Table 14: Details of Financial Assistance Offered by Financial Institutions
Table 15: Lassi Manufacturing Plant: Capital Costs (in INR)
Table 16: Lassi Manufacturing Plant: Techno-Economic Parameters
Table 17: Lassi Manufacturing Plant: Taxation and Depreciation (in INR)
Table 18: Lassi Manufacturing Plant: Income Projections (in INR)
Table 19: Lassi Manufacturing Plant: Expenditure Projections (in INR)
Table 20: Lassi Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in INR)
Table 21: Lassi Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in INR)
Table 22: Lassi Manufacturing Plant: Profit and Loss Account (in INR)

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