The Indian lassi market size reached INR 39.5 Billion in 2022. Lassi, also known as desi buttermilk, is obtained by the churning of curd. It is a bit sour in taste and has a rich dense texture. It is consumed mostly in the northern part of the country, especially during the summer season. It is either consumed by adding sugar and fresh fruit chunks, or by adding salt and some other spices to it. Lassi not only offers refreshment during the summertime, but also boosts the energy levels. Apart from this, it also helps in fighting other summer-related problems such as prickly heat, gastro-intestinal problems and the build-up of bacteria. These factors have highly added to the market growth. Looking forward, IMARC Group expects the Indian lassi market to reach INR 120.5 Billion by 2028, exhibiting a growth rate (CAGR) of 20.15% during 2023-2028.
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
The report has examined the Indian Lassi Market in 15 major states:
Andhra Pradesh and Telangana
For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Maharashtra represents the region with highest market share in the country. The competitive landscape of the Indian lassi market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, Mother Dairy, Punjab State Cooperative Milk Producers' Federation Limited, Milan Dairy Foods Private Limited and Rajasthan Cooperative Dairy Federation Limited.
The study gives an in-depth analysis of the lassi market landscape in India, covering the current, historical and future trends for lassi production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian lassi market along with breakup by region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian lassi industry in any manner.
Base Year of the Analysis
INR Billion, Million Litres
Maharashtra, Uttar Pradesh, Andhra Pradesh and Telangana, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa, Haryana
GCMMF, Mother Dairy, Punjab State Cooperative Milk Producers' Federation Limited, Milan Dairy Foods Private Limited and Rajasthan Cooperative Dairy Federation Limited
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Key Questions Answered in This Report
The lassi market in India was valued at INR 39.5 Billion in 2022.
We expect the lassi market in India to exhibit a CAGR of 20.15% during 2023-2028.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of lassi across the nation.
The rising demand for lassi owing to its several health benefits, along with the advent of various packaging solutions to promote longer shelf-life and increased convenience, is primarily driving the lassi market in India.
Based on the sector, the lassi market in India can be segmented into retail sector and institutional sector. Currently, the retail sector holds the majority of the total market share.
On a regional level, the market has been classified into Maharashtra, Uttar Pradesh, Andhra Pradesh and Telangana, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa, and Haryana, where Maharashtra currently dominates the lassi market in India.
Some of the major players in the lassi market in India include GCMMF, Mother Dairy, Punjab State Cooperative Milk Producers' Federation Limited, Milan Dairy Foods Private Limited, and Rajasthan Cooperative Dairy Federation Limited.
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