Lassi refers to a sweet or savoury beverage with a thick creamy consistency which is made by churning curd or yogurt. Also known as buttermilk, lassi represents one of the most popular beverages in India, particularly in the northern parts of the country. It has a sour taste and is consumed by either adding salt and spices, or sugar and fresh fruit chunks to it. Besides being consumed as a refreshing and hydrating drink, lassi is also considered as a complete meal. Some of the popular flavours of lassi include strawberry, mango, rose, pistachio, almond, etc. A new research report by IMARC Group, titled “Lassi Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the Indian lassi market grew at a CAGR of more than 21% during 2011-2018.
Regional Insights:
On a geographical front, Maharashtra represents the largest market for lassi in India. Other major regions include Karnataka, Maharashtra, Tamil Nadu, Delhi, Gujarat, Andhra Pradesh and Telangana, Uttar Pradesh, West Bengal, Kerala, Haryana, Punjab, Rajasthan, Madhya Pradesh, Bihar and Orissa.
Competitive Landscape:
The lassi market in India is characterised with the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players operating in the market are:
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