The latest report by IMARC Group, titled “Lassi Market in India: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027,” finds that the lassi market in India reached US$ 32.7 Billion in 2021. Lassi refers to a sweet beverage with a thick creamy consistency made by churning curd or yogurt. It is one of the most popular beverages in India, particularly in the northern parts of the country. It has a sour taste and is consumed by adding salt and spices or sugar and fresh fruit chunks. It offers refreshment during summer, boosts energy levels, and is also considered a complete meal. In addition, it helps to prevent other summer-related problems such as gastrointestinal disorders, prickly heat, and the build-up of bacteria. Owing to these properties, lassi is widely consumed by individuals of all age groups across India.
India Lassi Market Trends:
The market is primarily driven by the introduction of innovative flavored variants. Nowadays, manufacturers are launching strawberry, mango, rose, pistachio, and almond-flavored lassis to expand their consumer base. Besides this, they are developing various packaging solutions, such as single-serve and family packs in both PET bottles and Tetra Pak formats. They are also providing packaging options with longer shelf-life and increased convenience, which in turn is propelling the market growth. Moreover, the market is also propelled by the growing consumer awareness regarding the health benefits provided by lassi, such as preventing stomach problems, aiding digestion, promoting the growth of healthy bacteria, improving bone health, and boosting the immune system. Furthermore, the inflating incomes of the consumers, the expanding food and beverage (F&B) industry in the country, and the growing population are some of the other factors creating a favorable market outlook across the country. Looking forward, IMARC Group expects the market to reach US$ 101 Billion by 2027, exhibiting a CAGR of 20.47% during 2022-2027.
- Based on the sector, the market has been bifurcated into retail and institutional sectors.
- On the geographical front, the market has been divided into Maharashtra, Uttar Pradesh, Andhra Pradesh and Telangana, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa, and Haryana.
- The competitive landscape of the market has been examined in the report, with detailed profiles of the key players operating in the industry.
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