Global Leisure Travel Market Expected to Reach USD 1,723.5 Billion by 2033 – IMARC Group

February 03, 2025 | Transportation and Logistics

Global Leisure Travel Market Statistics, Outlook and Regional Analysis 2025-2033

The global leisure travel market size was valued at USD 931.2 Billion in 2024, and it is expected to reach USD 1,723.5 Billion by 2033, exhibiting a growth rate (CAGR) of 6.73% from 2025 to 2033.

Leisure Travel Market

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The rising use of booking platforms is making travel planning and purchasing more convenient and accessible. Online travel agencies (OTAs), hotel and flight comparison websites, and dedicated booking apps offer travelers an easy way to browse, compare, and book accommodations, flights, and activities all in one place. These platforms simplify the entire travel experience, allowing users to make better and informed decisions as per ratings, reviews, and detailed descriptions. Additionally, the availability of special offers, discounts, and last-minute deals through these platforms promotes spontaneous travel. The ability to customize travel itineraries, bundle services, and receive instant confirmation further enhances convenience, attracting more people to book through online channels. Social media integration and user-generated content on these platforms encourage travelers to explore new destinations. Moreover, travel companies work on developing solutions that enhance the user experience. In September 2024, Fast Travel, the leading technology company collaborated with Blueprint, a prominent travel retail business development agency, to launch a taxi booking platform at Oslo Gardermoen Airport. This portal is created to ease the traveler experience with a variety of options and lower wait times for taxi drivers.

The growing trend of sustainability and eco-tourism, with more travelers prioritizing environmental responsibility and seeking to reduce their carbon footprint, is impelling the market growth. Many travelers choose destinations, accommodations, and experiences that align with their eco-friendly values, opting for green hotels, eco-resorts, and sustainable travel options. Eco-tourism also provides travelers with opportunities to explore nature-based destinations while supporting conservation efforts and local communities. Activities like wildlife watching, hiking, and visiting national parks contribute to preserving ecosystems and promote cultural and environmental awareness among the masses. This shift has also encouraged the tourism industry to improve pilgrimage-led travel activities and adopt more sustainable practices, such as minimizing waste, conserving water, and promoting renewable energy sources in tourism operations. In March 2024, The Department of Tourism, Madhya Pradesh entered into an alliance with MakeMyTrip, a top travel firm, and redBus, an online booking service, to encourage sustainable tourism development and foster Madhya Pradesh as a top tourist spot. This collaboration seeks to enhance the emphasis on encouraging pilgrimage and wildlife-oriented travel experiences.

Global Leisure Travel Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific accounts for the largest market share driven by the growing focus on tourism infrastructure development, the rising demand for both domestic and international travel, and the increasing establishment of low-cost airlines and affordable travel options.

Asia-Pacific Leisure Travel Market Trends:

The Asia-Pacific region is enjoying the leading position in the market due to the rising travel interest among younger populations. Countries like China, India, Japan, and Australia are major travel hubs, offering a blend of cultural, adventure, and wellness tourism. The region's high economic status has increased both domestic and international travel, making it a hot spot for leisure tourism. As travel options expand, including budget-friendly airfares, this area continues to attract people for visits. The government agencies also invest in improving tourism infrastructure, such as building better roads, airports, and transportation systems, making travel more accessible. In India, government authorities focus on promoting tourism by implementing campaigns to showcase the country's rich cultural heritage, natural beauty, and historical landmarks. In August 2024, the Tamil Nadu Tourism Development Corporation (TTDC) introduced a 2 day tour package, which combines different spiritual destinations in Trichy city with adventure spots in the forest areas of Puliyancholai streams in Trichy district and Kolli Hills in Namakkal district to foster tourist activities.

North America Leisure Travel Market Trends:

North America accounts for a majority of the market share owing to its vast array of travel destinations. The region offers a variety of attractions, ranging from vibrant cities like New York and Los Angeles to natural wonders like the Grand Canyon and Yellowstone National Park, catering to different traveler preferences. The strong presence of well-established airlines, luxury resorts, and travel agencies ensures seamless travel experiences. Moreover, North Americans emphasize leisure travel as an integral aspect of their lifestyle, with numerous individuals taking frequent trips both within the country and abroad. Individuals utilize online reservation services and travel applications to streamline trip arrangements.

Europe Leisure Travel Market Trends:

The market for leisure travel is expanding gradually in Europe, which can be attributed to its rich cultural heritage, historical landmarks, and diverse landscapes. Millions of tourists visit France, Italy, and Spain, mainly to be a part of cultural tourism and experience scenic destinations and culinary experiences. The infrastructure is also well developed, and transport networks are connected to allow for easy travel throughout the continent. This area attracts a huge volume of tourists from other regions during the peak seasons.

Latin America Leisure Travel Market Trends:

On account of its diverse landscapes and affordable travel options, Latin America is experiencing leisure travel market expansion. The region’s natural beauty, including the well-known beaches in Mexico and the Caribbean, attracts travelers seeking adventure and relaxation. The government agencies actively promote tourism through marketing campaigns and improved infrastructure, including better airports and transportation networks. Moreover, travelers use enhanced digital platforms to easily book accommodations and tours. Events like music festivals and sports competitions also entice audiences from around the world.

Middle East and Africa Leisure Travel Market Trends:

The market for leisure travel in the Middle East and Africa region is distinguished by destinations like Dubai, South Africa, and Morocco. Besides this, this area is also well-known for its luxury resorts, rich cultural experiences, and adventurous safaris. New resorts and airports in the region are continuously developing, attracting many more international tourists to the Middle East. Africa, with its huge wildlife and cultural heritage, encourage travelers to visit here and enjoy.

Top Companies Leading in the Leisure Travel Industry

Some of the leading leisure travel market companies include American Express Company, Cox & Kings Ltd., Direct Travel Inc., Flight Centre Travel Group Limited, Hays Travel Limited, JTB Americas Ltd. (JTB Corporation), MakeMyTrip Pvt. Ltd., Tripadvisor Inc., Trivago N.V., TUI Group, World Travel Inc., among many others. In July 2024, MakeMyTrip Pvt. Ltd., an Indian online travel company, teamed up with Air India Express to introduce ‘Xpress Holidays’. It will be an end-to-end holiday booking platform for travelers. This portal is also available on the web site and mobile application of Air India Express.

Global Leisure Travel Market Segmentation Coverage

On the basis of the traveler type, the market has been bifurcated into solo and group, wherein group represents the leading segment. Many people prefer traveling together for shared experiences, especially for vacations, celebrations, or special events. Group travel offers cost savings through shared accommodations and transportation. It also provides a sense of security and comfort, with planned itineraries and guided tours. Socializing and making memories with friends or family is a huge attraction, and it helps travelers to enjoy new destinations while sharing responsibilities.
Based on the age group, the market has been classified into baby boomers, generation X, millennial, and generation Z. Baby boomers value greater travel flexibility and emphasize comfort and cultural experiences. They favor organized tours, boat trips, and leisurely getaways, choosing locations with cultural and environmental importance. Conversely, generation X travelers look for a mix of excitement and leisure. They focus on family-oriented locations, outdoor adventures, and distinct experiences such as road trips while emphasizing cost-effectiveness and efficiency in their travel arrangements. Millennials enjoy unique destinations, sustainable travel choices, and engaging experiences. Social media often influences their travel choices, seeking Instagram-worthy spots. In contrast, generation Z is highly digital and seeks personalized travel experiences. They prefer spontaneous trips, budget-friendly options, and exploring hidden gems.
On the basis of the expenditure type, the market has been divided into lodging, transportation, food and beverage, events and entertainment, and others. Among these, lodging accounts for the majority of the market share, as it forms a significant part of the overall travel experience. It constitutes the major portion of travel costs, particularly for extended visits or popular locations. Moreover, travelers value comfort and convenience, making it vital to invest in hotels, resorts, or vacation rentals for an enjoyable trip. Lodging also offers cozy atmospheres, tech-friendly rooms, and unique additions like glamping, which appeal to modern travelers.
Based on the sales channel, the market has been segregated into conventional channel and online channel, wherein online channel exhibits a clear dominance. It is preferred, as it is convenient, transparent, and very comprehensive. People can compare prices, read reviews, or book flights, hotels, and tours straight from their houses. Easy planning and purchase of travel packages have been made possible by online travel agencies, booking platforms, and direct airline sites. Digital tools also easily provide confirmation of bookings and refunds in case of changing plans thus enabling many leisure travelers to visit online channels.

Report Features	Details
Market Size in 2024	USD 931.2 Billion
Market Forecast in 2033	USD 1,723.5 Billion
Market Growth Rate 2025-2033	6.73%
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: Traveler Type Age Group Expenditure Type Sales Channel Region
Traveler Types Covered	Solo, Group
Age Groups Covered	Baby Boomers, Generation X, Millennial, Generation Z
Expenditure Types Covered	Lodging, Transportation, Food and Beverage, Events and Entertainment, Others
Sales Channels Covered	Conventional Channel, Online Channel
Regions Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	American Express Company, Cox & Kings Ltd., Direct Travel Inc., Flight Centre Travel Group Limited, Hays Travel Limited, JTB Americas Ltd. (JTB Corporation), MakeMyTrip Pvt. Ltd., Tripadvisor Inc., Trivago N.V., TUI Group, World Travel Inc., etc.
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Leisure Travel Market Expected to Reach USD 1,723.5 Billion by 2033 – IMARC Group

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