• Phone: +1-631-791-1145
  • Email: sales@imarcgroup.com

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Licensed Sports Merchandise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Market Overview:

The global licensed sports merchandise market grew at a CAGR of around 5% during 2014-2019. Licensed sports merchandise refers to various products that are endorsed by a sportsperson or a sports club. It includes products, such as sports gear, games, apparel, footwear and accessories for men, women and children that are available in a wide variety of colors, variants and sizes. The licensing organizations pay a certain amount of royalty to the sports entities for the merchandise that is sold with the copyrighted logos, designs and other brandings. This minimizes infringements on the trademarks of teams and players and aids in curbing the manufacturing of counterfeit products of sports-related brands.

A rising number of sports enthusiasts, along with rapid urbanization and the proliferation of the online retail sector, is one of the key factors driving the growth of the market. Furthermore, a significant increase in the number of regional and international sports leagues is also providing a boost to the market growth. There is a continual shift in consumer preference from traditional retailing channels toward online platforms that offer a wide range of products and convenient shopping experience of purchasing authentic premium-quality goods at competitive prices. Additionally, the development of innovative breathable, lightweight and waterproof sports apparel and accessories is also acting as another growth-inducing factor. Products such as jerseys, socks, tracksuits, t-shirts, lowers and activewear, which are printed with the logos of major sports teams, have gained immense traction among consumers who prefer fashionable casual and gym wear. Other factors, including rising expenditure capacities of the consumers, along with increasing investments in sports licensing across the globe, are projected to drive the market further. Looking forward, IMARC Group expects the market to exhibit moderate growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global licensed sports merchandise market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, product type, distribution channel, price range and end-user.

Breakup by Product Type:

  • Apparel and Footwear
  • Accessories and Gifts
  • Toys and Games
  • Others
     

Breakup by Distribution Channel:

  • Online Store
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Specialty Stores
  • Others
     

Breakup by Price Range:

  • Premium
  • Economic
     

Breakup by End-User:

  • Men
  • Women
  • Children
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

 

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being adidas AG, Columbia Sportswear, Dick's Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., Prada, Puma SE, Sports Direct International Plc, Under Armour Inc., VF Corporation, etc.

Key Questions Answered in This Report:

  • How has the global licensed sports merchandise market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the price range?
  • What is the breakup of the market based on the end-user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global licensed sports merchandise market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Licensed Sports Merchandise Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Forecast
6    Market Breakup by Product Type 
    6.1    Apparel and Footwear
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Accessories and Gifts
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Toys and Games
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7    Market Breakup by Distribution Channel 
    7.1    Online Stores
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Supermarkets and Hypermarkets
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Departmental Stores
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Specialty Stores
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Others
        7.5.1 Market Trends
        7.5.2 Market Forecast
8    Market Breakup by Price Range
    8.1    Premium
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Economic
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by End-User
    9.1    Men
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Women
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Children
        9.3.1 Market Trends
        9.3.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Indicators
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    adidas AG
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio 
           15.3.1.3 Financials 
           15.3.1.4 SWOT Analysis
        15.3.2    Columbia Sportswear
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
           15.3.2.3 Financials 
           15.3.2.4 SWOT Analysis
        15.3.3    Dick's Sporting Goods Inc.
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio 
           15.3.3.3 Financials 
           15.3.3.4 SWOT Analysis
        15.3.4    Fanatics Inc.
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio 
        15.3.5    G-III Apparel Group Ltd.
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio 
           15.3.5.3 Financials 
        15.3.6    Hanesbrands Inc.
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
           15.3.6.3 Financials 
           15.3.6.4 SWOT Analysis
        15.3.7    Nike Inc.
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio 
           15.3.7.3 Financials 
           15.3.7.4 SWOT Analysis
        15.3.8    Prada
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
           15.3.8.3 Financials 
        15.3.9    Puma SE
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio 
           15.3.9.3 Financials 
           15.3.9.4 SWOT Analysis
        15.3.10    Sports Direct International Plc
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio 
        15.3.11    Under Armour Inc.
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio 
           15.3.11.3 Financials 
           15.3.11.4 SWOT Analysis
        15.3.12    VF Corporation
           15.3.12.1 Company Overview
           15.3.12.2 Product Portfolio 
           15.3.12.3 Financials 
           15.3.12.4 SWOT Analysis

List of Figures

Figure 1: Global: Licensed Sports Merchandise Market: Major Drivers and Challenges
Figure 2: Global: Licensed Sports Merchandise Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Licensed Sports Merchandise Market: Breakup by Product Type (in %), 2019
Figure 4: Global: Licensed Sports Merchandise Market: Breakup by Distribution Channel (in %), 2019
Figure 5: Global: Licensed Sports Merchandise Market: Breakup by Price Range (in %), 2019
Figure 6: Global: Licensed Sports Merchandise Market: Breakup by End-User (in %), 2019
Figure 7: Global: Licensed Sports Merchandise Market: Breakup by Region (in %), 2019
Figure 8: Global: Licensed Sports Merchandise Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 9: Global: Licensed Sports Merchandise (Apparel and Footwear) Market: Sales Value (in Million US$), 2014 & 2019
Figure 10: Global: Licensed Sports Merchandise (Apparel and Footwear) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: Global: Licensed Sports Merchandise (Accessories and Gifts) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: Global: Licensed Sports Merchandise (Accessories and Gifts) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 13: Global: Licensed Sports Merchandise (Toys and Games) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: Global: Licensed Sports Merchandise (Toys and Games) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: Global: Licensed Sports Merchandise (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: Global: Licensed Sports Merchandise (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: Global: Licensed Sports Merchandise (Online Stores) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: Global: Licensed Sports Merchandise (Online Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: Global: Licensed Sports Merchandise (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: Global: Licensed Sports Merchandise (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: Global: Licensed Sports Merchandise (Departmental Stores) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: Global: Licensed Sports Merchandise (Departmental Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: Global: Licensed Sports Merchandise (Specialty Stores) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: Global: Licensed Sports Merchandise (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: Global: Licensed Sports Merchandise (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: Global: Licensed Sports Merchandise (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: Global: Licensed Sports Merchandise (Premium) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: Global: Licensed Sports Merchandise (Premium) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: Global: Licensed Sports Merchandise (Economic) Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: Global: Licensed Sports Merchandise (Economic) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 31: Global: Licensed Sports Merchandise (Men) Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: Global: Licensed Sports Merchandise (Men) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: Global: Licensed Sports Merchandise (Women) Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: Global: Licensed Sports Merchandise (Women) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: Global: Licensed Sports Merchandise (Children) Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: Global: Licensed Sports Merchandise (Children) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 37: North America: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 38: North America: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 39: United States: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 40: United States: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 41: Canada: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 42: Canada: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 43: Asia Pacific: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 44: Asia Pacific: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 45: China: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 46: China: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: Japan: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: Japan: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: India: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: India: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: South Korea: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: South Korea: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: Australia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: Australia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: Indonesia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: Indonesia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: Europe: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: Europe: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: Germany: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: Germany: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: France: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: France: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: United Kingdom: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 66: United Kingdom: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 67: Italy: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 68: Italy: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 69: Spain: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 70: Spain: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 71: Russia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 72: Russia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 73: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 74: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 75: Latin America: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 76: Latin America: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 77: Brazil: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 78: Brazil: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 79: Mexico: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 80: Mexico: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 81: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 82: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 83: Middle East and Africa: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2014 & 2019
Figure 84: Middle East and Africa: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 85: Global: Licensed Sports Merchandise Industry: SWOT Analysis
Figure 86: Global: Licensed Sports Merchandise Industry: Value Chain Analysis
Figure 87: Global: Licensed Sports Merchandise Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Licensed Sports Merchandise Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Licensed Sports Merchandise Market Forecast: Breakup by Product Type (in Million US$), 2020-2025
Table 3: Global: Licensed Sports Merchandise Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 4: Global: Licensed Sports Merchandise Market Forecast: Breakup by Price Range (in Million US$), 2020-2025
Table 5: Global: Licensed Sports Merchandise Market Forecast: Breakup by End-User (in Million US$), 2020-2025
Table 6: Global: Licensed Sports Merchandise Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 7: Global: Licensed Sports Merchandise Market Structure
Table 8: Global: Licensed Sports Merchandise Market: Key Players

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