India Lingerie Market to Grow at 8.40% During 2025-2033, Impelled by the Rising Awareness Regarding the Importance of Hygiene

March 04, 2025 | Retail

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According to the latest report by IMARC Group, titled "India Lingerie Market Report by Product Type (Brassiere, Knickers or Panties, Shapewear, and Others), Material (Cotton, Silk, Satin, Nylon, and Others), Price Range (Economy, Premium), Distribution Channel (Mass Merchandizers, Specialized Stores, Online Stores, and Others), and Region 2025-2033," the India lingerie market size reached USD 5.4 Billion in 2024. Lingerie refers to a category of clothing that includes undergarments and intimate care products worn by both men and women. They are manufactured using lightweight, stretchable, soft and smooth materials, such as satin, cotton, nylon, lace, chiffon, silk, elastance, lycra and polyester. Some commonly used lingerie products include bodysuits, corsets, camisoles, knickers, girdles, thongs, bralettes, briefs and thongs. Lingerie products are appealing, fashionable, alluring, comfortable, and flexible. They contribute to good health and assist in boosting confidence, performing activities, and reducing discomfort, irritation and stress. As a result, they are commonly available in various patterns, sizes, designs, color and materials in premium, super-premium, customizable and economical variants.

India Lingerie Market Trends:

Rapid urbanization and industrialization, increasing working population, and the rising awareness among individuals regarding the importance of hygiene are some of the key factors driving the India lingerie market growth. The sudden shift of consumers toward trendy, comfortable, intimate and regular lingerie products due to their hectic lifestyles and work schedules is favoring the market growth. Apart from this, various product innovations, such as the introduction of innovative nursing brassieres that offer support to new mothers who are lactating and permit comfortable breastfeeding, are providing an impetus to the market growth. Additionally, the large-scale integration of online retail platforms with artificial intelligence (AI) and big data solutions to assist manufacturers in monitoring and catering to the shopping habits of the consumers and provide a personalized experience, are positively impacting the market growth. Other factors, including the implementation of aggressive brand promotional activities on social media, rising expenditure capacities of consumers and the easy product availability across e-commerce platforms, are anticipated to drive the market further toward growth across the country. Looking forward, the market value is projected to reach USD 12.0 Billion by 2033, expanding at a CAGR of 8.40% during 2025-2033.

Market Summary:

On the basis of the product type, the market has been classified into brassiere, knickers or panties, shapewear, and others. Amongst these, brassieres represent the largest market share.
Based on the material, the market has been divided into cotton, silk, satin, nylon, and others. Currently, cotton dominates the market.
On the basis of the price range, the market has been bifurcated into economy and premium. Presently, economy price range holds the largest market share.
Based on the distribution channel, the market has been divided into mass merchandizers, specialized stores, online stores, and others. Mass merchandize currently dominates the distribution channel amongst all.
Based on region, the market is dominated by North India. Other major regions include West and Central India, South India, and East India.
The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Product Type, Material, Price Range, Distribution Channel, Region
Region Covered	North India, West and Central India, South India, East India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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India Lingerie Market to Grow at 8.40% During 2025-2033, Impelled by the Rising Awareness Regarding the Importance of Hygiene

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