Market Overview:

The India lingerie market is expected to exhibit a CAGR of 13.13% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Lingerie refers to the undergarments and intimate care products worn by men and women. It is comfortable, stretchable, and lightweight. Some commonly used lingerie products include bralettes, thongs, girdles, bodysuits, camisoles, corsets, nightgowns, shapewear, knickers, and briefs. They are manufactured using soft materials, such as nylon, cotton, polyester, lace, sheer fabrics, chiffon, elastane, silk, satin, and charmeuse. They are available in various sizes, patterns, colors, designs, and materials in super-premium, premium, customizable, and economical variants. In India, lingerie is commonly available in standalone and multi-brand retail stores that offer a wide variety of products to choose from under a single roof.

India Lingerie Market Trends:

Rapid urbanization across India is one of the key factors driving the growth of the market. With the increasing female workforce participation and rising expenditure capacities, consumer preference is shifting toward trendy intimate wear, sports, bridal, and regular lingerie products. Moreover, the increasing adoption of organized retail channels is providing a thrust to the lingerie market growth. Product manufacturers and vendors are widely utilizing e-commerce platforms to provide premium-quality branded lingerie to consumers with enhanced convenience. Additionally, various product innovations, such as the integration of online retail platforms with artificial intelligence (AI) and big data solutions, are acting as other growth-inducing factors. These solutions enable the product manufacturers to monitor the shopping habits of the consumers and provide personalized experiences to the shoppers. In line with this, the launch of innovative nursing brassieres and seamless briefs is also contributing to the growth of the market. Other factors, including extensive celebrity collaborations and brand promotional activities on social media to attract a wider consumer base, along with the increasing preference for lingerie products among males, are anticipated to drive the market toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Indian lingerie market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, material, price range, and distribution channel.

Breakup by Product Type:

• Brassiere
• Knickers or Panties
• Shapewear
• Others
   

Breakup by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others
   

Breakup by Price Range:

• Economy
• Premium
   

Breakup by Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others
   

Breakup by Region:

• North India
• West and Central India
• South India
• East India
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage: