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India Lingerie Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The India Lingerie market reached a value of US$ XX Million in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of XX% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Lingerie refers to the undergarments and intimate care products worn by men and women. It is comfortable, stretchable and lightweight. Some commonly used lingerie products include bralettes, thongs, girdles, bodysuits, camisoles, corsets, nightgowns, shapewear, knickers and briefs. They are manufactured using soft materials, such as nylon, cotton, polyester, lace, sheer fabrics, chiffon, elastane, silk, satin and charmeuse. They are available in various sizes, patterns, colors, designs and materials in super-premium, premium, customizable and economical variants. In India, lingerie is commonly available in standalone and multi-brand retail stores that offer a wide variety of products to choose from under a single roof.

India Lingerie Market Trends:

Rapid urbanization across India is one of the key factors driving the growth of the market. With the increasing female workforce participation and rising expenditure capacities, consumer preference is shifting toward trendy intimate wear, sports, bridal and regular lingerie products. Moreover, the increasing adoption of organized retail channels is providing a thrust to the market growth. Product manufacturers and vendors are widely utilizing e-commerce platforms to provide premium-quality branded lingerie to the consumers with enhanced convenience. Additionally, various product innovations, such as the integration of online retail platforms with artificial intelligence (AI) and big data solutions, are acting as other growth-inducing factors. These solutions enable the product manufacturers to monitor the shopping habits of the consumers and provide personalized experiences to the shoppers. In line with this, the launch of innovative nursing brassieres and seamless briefs is also contributing to the growth of the market. Other factors, including extensive celebrity collaborations and brand promotional activities on social media to attract a wider consumer base, along with the increasing preference for lingerie products among males, are anticipated to drive the market toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India Lingerie market, along with forecasts at the country and regional level from 2021-2026. Our report has categorized the market based on product type, material, price range and distribution channel.

Breakup by Product Type:

  • Brassiere
  • Knickers or Panties
  • Shapewear
  • Others
     

Breakup by Material:

  • Cotton
  • Silk
  • Satin
  • Nylon
  • Others
     

Breakup by Price Range:

  • Economy
  • Premium
     

Breakup by Distribution Channel:

  • Mass Merchandizers
  • Specialized Stores
  • Online Stores
  • Others
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Million
Segment Coverage Product Type, Material, Price Range and Distribution Channel, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 2999
Corporate License: US$ 3499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the India lingerie market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the India lingerie market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the material?
  • What is the breakup of the market based on the price range?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the India lingerie market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Lingerie Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Brassiere
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Knickers or Panties
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Shapewear
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7    Market Breakup by Material 
    7.1    Cotton
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Silk
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Satin
        7.3.1 Market Trends
        7.3.2 Market Forecast 
    7.4    Nylon
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Others
        7.5.1 Market Trends
        7.5.2 Market Forecast 
8    Market Breakup by Price Range 
    8.1    Economy
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Premium
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Distribution Channel
    9.1    Mass Merchandizers
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Specialized Stores
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Online Stores
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Others
        9.4.1 Market Trends
        9.4.2 Market Forecast
10    Market Breakup by Region
    10.1    North India
        10.1.1 Market Trends
        10.1.2 Market Breakup by State
        10.1.3 Market Forecast
    10.2    West and Central India
        10.2.1 Market Trends
        10.2.2 Market Breakup by State
        10.2.3 Market Forecast
    10.3    South India
        10.3.1 Market Trends
        10.3.2 Market Breakup by State
        10.3.3 Market Forecast
    10.4    East India 
        10.4.1 Market Trends
        10.4.2 Market Breakup by State
        10.4.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Policy and Regulatory Landscape
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players

List of Figures

Figure 1: India: Lingerie Market: Major Drivers and Challenges
Figure 2: India: Lingerie Market: Sales Value (in Million US$), 2015-2020
Figure 3: India: Lingerie Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: India: Lingerie Market: Breakup by Product Type (in %), 2020
Figure 5: India: Lingerie Market: Breakup by Material (in %), 2020
Figure 6: India: Lingerie Market: Breakup by Price Range (in %), 2020
Figure 7: India: Lingerie Market: Breakup by Distribution Channel (in %), 2020
Figure 8: India: Lingerie Market: Breakup by Region (in %), 2020
Figure 9: India: Lingerie (Brassiere) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: India: Lingerie (Brassiere) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: India: Lingerie (Knickers or Panties) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: India: Lingerie (Knickers or Panties) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: India: Lingerie (Shapewear) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: India: Lingerie (Shapewear) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: India: Lingerie (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: India: Lingerie (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: India: Lingerie (Cotton) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: India: Lingerie (Cotton) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: India: Lingerie (Silk) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: India: Lingerie (Silk) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: India: Lingerie (Satin) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: India: Lingerie (Satin) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: India: Lingerie (Nylon) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: India: Lingerie (Nylon) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: India: Lingerie (Other Materials) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: India: Lingerie (Other Materials) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: India: Lingerie (Economy) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: India: Lingerie (Economy) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: India: Lingerie (Premium) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: India: Lingerie (Premium) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: India: Lingerie (Mass Merchandizers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: India: Lingerie (Mass Merchandizers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: India: Lingerie (Specialized Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: India: Lingerie (Specialized Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: India: Lingerie (Online Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: India: Lingerie (Online Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: India: Lingerie (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: India: Lingerie (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2015 & 2020
Figure 39: North India: Lingerie Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: North India: Lingerie Market: Breakup by State (in %), 2020
Figure 41: North India: Lingerie Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: West and Central India: Lingerie Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: West and Central India: Lingerie Market: Breakup by State (in %), 2020
Figure 44: West and Central India: Lingerie Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: South India: Lingerie Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: South India: Lingerie Market: Breakup by State (in %), 2020
Figure 47: South India: Lingerie Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: East India: Lingerie Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: East India: Lingerie Market: Breakup by State (in %), 2020
Figure 50: East India: Lingerie Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: India: Lingerie Industry: SWOT Analysis
Figure 52: India: Lingerie Industry: Value Chain Analysis
Figure 53: India: Lingerie Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Lingerie Market: Key Industry Highlights, 2020 and 2026
Table 2: India: Lingerie Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: India: Lingerie Market Forecast: Breakup by Material (in Million US$), 2021-2026
Table 4: India: Lingerie Market Forecast: Breakup by Price Range (in Million US$), 2021-2026
Table 5: India: Lingerie Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 6: India: Lingerie Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: India: Lingerie Market: Competitive Structure
Table 8: India: Lingerie Market: Key Players

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