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The India lingerie market is expected to exhibit a CAGR of 13.13% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Lingerie refers to the undergarments and intimate care products worn by men and women. It is comfortable, stretchable, and lightweight. Some commonly used lingerie products include bralettes, thongs, girdles, bodysuits, camisoles, corsets, nightgowns, shapewear, knickers, and briefs. They are manufactured using soft materials, such as nylon, cotton, polyester, lace, sheer fabrics, chiffon, elastane, silk, satin, and charmeuse. They are available in various sizes, patterns, colors, designs, and materials in super-premium, premium, customizable, and economical variants. In India, lingerie is commonly available in standalone and multi-brand retail stores that offer a wide variety of products to choose from under a single roof.
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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Rapid urbanization across India is one of the key factors driving the growth of the market. With the increasing female workforce participation and rising expenditure capacities, consumer preference is shifting toward trendy intimate wear, sports, bridal, and regular lingerie products. Moreover, the increasing adoption of organized retail channels is providing a thrust to the lingerie market growth. Product manufacturers and vendors are widely utilizing e-commerce platforms to provide premium-quality branded lingerie to consumers with enhanced convenience. Additionally, various product innovations, such as the integration of online retail platforms with artificial intelligence (AI) and big data solutions, are acting as other growth-inducing factors. These solutions enable the product manufacturers to monitor the shopping habits of the consumers and provide personalized experiences to the shoppers. In line with this, the launch of innovative nursing brassieres and seamless briefs is also contributing to the growth of the market. Other factors, including extensive celebrity collaborations and brand promotional activities on social media to attract a wider consumer base, along with the increasing preference for lingerie products among males, are anticipated to drive the market toward growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the Indian lingerie market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, material, price range, and distribution channel.
Breakup by Product Type:
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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Breakup by Material:
Breakup by Price Range:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2021 |
| Historical Period | 2016-2021 |
| Forecast Period | 2022-2027 |
| Units | US$ Million |
| Segment Coverage | Product Type, Material, Price Range, Distribution Channel, Region |
| Region Covered | North India, West and Central India, South India, East India |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2299 Five User License: US$ 3399 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
We expect the India lingerie market to exhibit a CAGR of 13.13% during 2022-2027.
The growing availability of premium, customizable, and economical lingerie variants, coupled with
the extensive celebrity collaborations and brand promotion activities on social media to expand the
consumer base, are primarily driving the India lingerie market.
In India, the sudden outbreak of the COVID-19 pandemic has led to the shifting consumer
preferences from conventional brick-and-mortar distribution channels towards online retail
platforms for the purchase of lingerie products.
Based on the product type, the India lingerie market has been divided into brassiere, knickers or
panties, shapewear, and others. Among these, brassiere exhibits a clear dominance in the market.
Based on the material, the India lingerie market can be categorized into cotton, silk, satin, nylon, and
others. Currently, cotton holds the majority of the total market share.
Based on the price range, the India lingerie market has been segmented into economy and premium,
where economy price range represents the largest market share.
Based on the distribution channel, the India lingerie market can be bifurcated into mass
merchandizers, specialized stores, online stores, and others. Among these, mass merchandizers
account for the majority of the total market share.
On a regional level, the market has been classified into North India, West and Central India, South
India, and East India, where North India currently dominates the India lingerie market.
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