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Lipstick Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global lipstick market was worth US$ 12.6 Billion in 2018. Lipstick is a cosmetic product that is used to color the lips and contains oils, pigments, waxes and emollients. It is widely used for enhancing the texture of lips and providing a radiant look to the overall facial appearance. It is manufactured in a multi-stage process that begins with melting and mixing various ingredients, shaping them into tubular molds and then packaging the final product. Nowadays, lipsticks are also being enriched with vitamin E, glycerin and coconut oil to maintain healthy lips. They also act as a lip balm that provides both hydration and color to the lips. They are often worn by both men and women and are among the most commonly used makeup products across the globe.

Lipstick Market

Growing urbanization coupled with increasing working women base across the globe is the key factor driving the growth of the market. The demand for lipsticks has grown substantially among women owing to their escalating purchasing power along with the growing consciousness about physical appearance. Furthermore, e-commerce platforms have brought massive changes to the beauty industry by providing consumers with a well-designed and immersive shopping experience. Attractive price concession along with easy accessibility offered by online retailers has also resulted in increasing product demand. Additionally, aggressive promotional activities by leading brands and established manufacturers on popular social media sites such as Facebook and Instagram are also contributing to burgeoning product demand. Moreover, owing to growing health-consciousness, consumers are increasingly opting for organic and lead-free lipsticks. Other factors such as product premiumization along with the introduction of lipsticks with customizable shades and personalized applicators are also fueling the market growth further. Looking forward, IMARC Group expects the market to reach a value of US$ 17.1 Billion by 2024, registering a CAGR of around 5% during 2019-2024.

Report Coverage:

  • Historical, Current and Future Market Trends
     
  • Market Breakup by Product Type:
    • Satin/Sheer
    • Matte
    • Crème
    • Gloss 
    • Metallic
    • Shimmer
    • Others
       
  • Market Breakup by Colour:
    • Red
    • Pink
    • Nude
    • Maroon
    • Others
       
  • Market Breakup by Applicator:
    • Lipstick Cream
    • Lipstick Palette
    • Lipstick Pencil
    • Lipstick Tube/Stick
    • Liquid Lipstick
       
  • Market Breakup by Age Group:
    • Under 18
    • 18-30
    • 30-40
    • 40-50
    • Above 50
       
  • Market Breakup by Gender:
    • Female
    • Unisex
       
  • Market Breakup by Distribution Channel:
    • Departmental/Grocery Stores
    • Multi Branded Retail Stores
    • Supermarkets and Hypermarkets
    • Exclusive Retail Stores
    • Online Channels
    • Others
       
  • Market Breakup by Region:
    • North America
    • Asia Pacific
    • Europe
    • Middle East and Africa
    • Latin America

 

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being L'Oréal, Procter & Gamble, Avon, Shiseido, LVHM, Estee Lauder, Oriflame, Revlon, Markwins Beauty, Stargazer, Coty, Colorox, DHC, Estée Lauder Companies, Johnson& Johnson, Chanel, Inglot Cosmetics, Unilever, Rohto, etc.

Key Questions Answered in This Report:

  • How has the global lipstick market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global lipstick industry?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the colour?
  • What is the breakup of the market based on the applicator?
  • What is the breakup of the market based on the age group?
  • What is the breakup of the market based on the gender?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global lipstick industry?
  • What are the key driving factors and challenges in the global lipstick industry?
  • What is the structure of the global lipstick industry and who are the key players?
  • What is the degree of competition in the global lipstick industry?
  • What are the profit margins in the lipstick industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Lipstick Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product Type
    5.4    Market Breakup by Colour
    5.5    Market Breakup by Applicator
    5.6    Market Breakup by Age Group
    5.7    Market Breakup by Gender
    5.8    Market Breakup by Distribution Channel
    5.9    Market Breakup by Region
    5.10 Market Forecast
6    Market Breakup by Product Type
    6.1    Satin/Sheer
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Matte
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Crème
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Gloss  
        6.4.1    Market Trends
        6.4.2    Market Forecast
    6.5    Metallic
        6.5.1    Market Trends
        6.5.2    Market Forecast
    6.6    Shimmer
        6.6.1    Market Trends
        6.6.2    Market Forecast
    6.7    Others  
        6.7.1    Market Trends
        6.7.2    Market Forecast
7    Market Breakup by Colour
    7.1    Red
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Pink
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Nude
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Maroon
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Others
        7.5.1    Market Trends
        7.5.2    Market Forecast
8    Market Breakup by Applicator
    8.1    Lipstick Cream
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Lipstick Palette
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Lipstick Pencil
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Lipstick Tube/Stick
        8.4.1    Market Trends
        8.4.2    Market Forecast
    8.5    Liquid Lipstick
        8.5.1    Market Trends
        8.5.2    Market Forecast
9    Market Breakup by Age Group
    9.1    Under 18
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    18-30
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    30-40
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    40-50
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Above 50
        9.5.1    Market Trends
        9.5.2    Market Forecast
10    Market Breakup by Gender
    10.1    Female
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Unisex
        10.2.1    Market Trends
        10.2.2    Market Forecast
11    Market Breakup by Distribution Channel
    11.1    Departmental/Grocery Stores
        11.1.1    Market Trends
        11.1.2    Market Forecast
    11.2    Multi Branded Retail Stores
        11.2.1    Market Trends
        11.2.2    Market Forecast
    11.3    Supermarkets and Hypermarkets 
        11.3.1    Market Trends
        11.3.2    Market Forecast
    11.4    Exclusive Retail Stores 
        11.4.1    Market Trends
        11.4.2    Market Forecast
    11.5    Online Channels 
        11.5.1    Market Trends
        11.5.2    Market Forecast
    11.6    Others
        11.6.1    Market Trends
        11.6.2    Market Forecast
12    Market Breakup by Region
    12.1    North America
        12.1.1    Market Trends
        12.1.2    Market Forecast
    12.2    Asia Pacific
        12.2.1    Market Trends
        12.2.2    Market Forecast
    12.3    Europe
        12.3.1    Market Trends
        12.3.2    Market Forecast
    12.4    Middle East and Africa
        12.4.1    Market Trends
        12.4.2    Market Forecast
    12.5    Latin America
        12.5.1    Market Trends
        12.5.2    Market Forecast
13    SWOT Analysis
    13.1    Overview
    13.2    Strengths
    13.3    Weaknesses
    13.4    Opportunities
    13.5    Threats
14    Value Chain Analysis
15    Porter’s Five Forces Analysis

    15.1    Overview
    15.2    Bargaining Power of Buyers
    15.3    Bargaining Power of Suppliers
    15.4    Degree of Competition
    15.5    Threat of New Entrants
    15.6    Threat of Substitutes
16    Price Analysis
17    Competitive Landscape

    17.1    Market Structure
    17.2    Key Players
    17.3    Profiles of Key Players
        17.3.1    L'Oréal
        17.3.2    Procter & Gamble
        17.3.3    Avon
        17.3.4    Shiseido
        17.3.5    LVHM
        17.3.6    Estee Lauder
        17.3.7    Oriflame
        17.3.8    Revlon
        17.3.9    Markwins Beauty
        17.3.10       Stargazer
        17.3.11       Coty
        17.3.12       Colorox
        17.3.13       DHC
        17.3.14       Estée Lauder Companies
        17.3.15       Johnson& Johnson
        17.3.16       Chanel
        17.3.17       Inglot Cosmetics
        17.3.18       Unilever
        17.3.19       Rohto

List of Figures

Figure 1: Global: Lipstick Market: Major Drivers and Challenges
Figure 2: Global: Lipstick Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: Lipstick Market: Breakup by Product Type (in %), 2018
Figure 4: Global: Lipstick Market: Breakup by Colour (in %), 2018
Figure 5: Global: Lipstick Market: Breakup by Applicator (in %), 2018
Figure 6: Global: Lipstick Market: Breakup by Age Group (in %), 2018
Figure 7: Global: Lipstick Market: Breakup by Gender (in %), 2018
Figure 8: Global: Lipstick Market: Breakup by Distribution Channel (in %), 2018
Figure 9: Global: Lipstick Market: Breakup by Region (in %), 2018
Figure 10: Global: Lipstick Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 11: Global: Lipstick Industry: SWOT Analysis
Figure 12: Global: Lipstick Industry: Value Chain Analysis
Figure 13: Global: Lipstick Industry: Porter’s Five Forces Analysis
Figure 14: Global: Lipstick (Satin/Sheer) Market: Sales Value (in Billion US$), 2013-2018
Figure 15: Global: Lipstick (Satin/Sheer) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 16: Global: Lipstick (Matte) Market: Sales Value (in Billion US$), 2013-2018
Figure 17: Global: Lipstick (Matte) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 18: Global: Lipstick (Crème) Market: Sales Value (in Billion US$), 2013-2018
Figure 19: Global: Lipstick (Crème) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 20: Global: Lipstick (Gloss) Market: Sales Value (in Billion US$), 2013-2018
Figure 21: Global: Lipstick (Gloss) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 22: Global: Lipstick (Metallic) Market: Sales Value (in Billion US$), 2013-2018
Figure 23: Global: Lipstick (Metallic) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 24: Global: Lipstick (Shimmer) Market: Sales Value (in Billion US$), 2013-2018
Figure 25: Global: Lipstick (Shimmer) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 26: Global: Lipstick (Other Product Types) Market: Sales Value (in Billion US$), 2013-2018
Figure 27: Global: Lipstick (Other Product Types) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 28: Global: Lipstick (Red) Market: Sales Value (in Billion US$), 2013-2018
Figure 29: Global: Lipstick (Red) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 30: Global: Lipstick (Pink) Market: Sales Value (in Billion US$), 2013-2018
Figure 31: Global: Lipstick (Pink) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 32: Global: Lipstick (Nude) Market: Sales Value (in Billion US$), 2013-2018
Figure 33: Global: Lipstick (Nude) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 34: Global: Lipstick (Maroon) Market: Sales Value (in Billion US$), 2013-2018
Figure 35: Global: Lipstick (Maroon) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 36: Global: Lipstick (Other Colour Types) Market: Sales Value (in Billion US$), 2013-2018
Figure 37: Global: Lipstick (Other Colour Types) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 38: Global: Lipstick (Lipstick Cream) Market: Sales Value (in Billion US$), 2013-2018
Figure 39: Global: Lipstick (Lipstick Cream) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 40: Global: Lipstick (Lipstick Palette) Market: Sales Value (in Billion US$), 2013-2018
Figure 41: Global: Lipstick (Lipstick Palette) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 42: Global: Lipstick (Lipstick Pencil) Market: Sales Value (in Billion US$), 2013-2018
Figure 43: Global: Lipstick (Lipstick Pencil) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 44: Global: Lipstick (Lipstick Tube/Stick) Market: Sales Value (in Billion US$), 2013-2018
Figure 45: Global: Lipstick (Lipstick Tube/Stick) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 46: Global: Lipstick (Liquid Lipstick) Market: Sales Value (in Billion US$), 2013-2018
Figure 47: Global: Lipstick (Liquid Lipstick) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 48: Global: Lipstick (Under 18) Market: Sales Value (in Billion US$), 2013-2018
Figure 49: Global: Lipstick (Under 18) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 50: Global: Lipstick (18-30) Market: Sales Value (in Billion US$), 2013-2018
Figure 51: Global: Lipstick (18-30) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 52: Global: Lipstick (30-40) Market: Sales Value (in Billion US$), 2013-2018
Figure 53: Global: Lipstick (30-40) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 54: Global: Lipstick (40-50) Market: Sales Value (in Billion US$), 2013-2018
Figure 55: Global: Lipstick (40-50) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 56: Global: Lipstick (Above 50) Market: Sales Value (in Billion US$), 2013-2018
Figure 57: Global: Lipstick (Above 50) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 58: Global: Lipstick (Female) Market: Sales Value (in Billion US$), 2013-2018
Figure 59: Global: Lipstick (Female) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 60: Global: Lipstick (Unisex) Market: Sales Value (in Billion US$), 2013-2018
Figure 61: Global: Lipstick (Unisex) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 62: Global: Lipstick Market: Sales through Departmental/Grocery Stores (in Billion US$), 2013-2018
Figure 63: Global: Lipstick Market Forecast: Sales through Departmental/Grocery Stores (in Billion US$), 2019-2024
Figure 64: Global: Lipstick Market: Sales through Multi Branded Retail Stores (in Billion US$), 2013-2018
Figure 65: Global: Lipstick Market Forecast: Sales through Multi Branded Retail Stores (in Billion US$), 2019-2024
Figure 66: Global: Lipstick Market: Sales through Supermarkets and Hypermarkets (in Billion US$), 2013-2018
Figure 67: Global: Lipstick Market Forecast: Sales through Supermarkets and Hypermarkets (in Billion US$), 2019-2024
Figure 68: Global: Lipstick Market: Sales through Exclusive Retail Stores (in Billion US$), 2013-2018
Figure 69: Global: Lipstick Market Forecast: Sales through Exclusive Retail Stores (in Billion US$), 2019-2024
Figure 70: Global: Lipstick Market: Sales Through Online Channels (in Billion US$), 2013-2018
Figure 71: Global: Lipstick Market Forecast: Sales Through Online Channels (in Billion US$), 2019-2024
Figure 72: Global: Lipstick Market: Sales through Other Distribution Channels (in Billion US$), 2013-2018
Figure 73: Global: Lipstick Market Forecast: Sales through Other Distribution Channels (in Billion US$), 2019-2024  
Figure 74: North America: Lipstick Market: Sales Value (in Billion US$), 2013-2018
Figure 75: North America: Lipstick Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 76: Asia Pacific: Lipstick Market: Sales Value (in Billion US$), 2013-2018
Figure 77: Asia Pacific: Lipstick Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 78: Europe: Lipstick Market: Sales Value (in Billion US$), 2013-2018
Figure 79: Europe: Lipstick Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 80: Middle East and Africa: Lipstick Market: Sales Value (in Billion US$), 2013-2018
Figure 81: Middle East and Africa: Lipstick Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 82: Latin America: Lipstick Market: Sales Value (in Billion US$), 2013-2018
Figure 83: Latin America: Lipstick Market Forecast: Sales Value (in Billion US$), 2019-2024

List of Tables

Table 1: Global: Lipstick Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Lipstick Market Forecast: Breakup by Product Type (in Billion US$), 2019-2024
Table 3: Global: Lipstick Market Forecast: Breakup by Colour (in Billion US$), 2019-2024
Table 4: Global: Lipstick Market Forecast: Breakup by Applicator (in Billion US$), 2019-2024
Table 5: Global: Lipstick Market Forecast: Breakup by Age Group (in Billion US$), 2019-2024
Table 6: Global: Lipstick Market Forecast: Breakup by Gender (in Billion US$), 2019-2024
Table 7: Global: Lipstick Market Forecast: Breakup by Distribution Channel (in Billion US$), 2019-2024
Table 8: Global: Lipstick Market Forecast: Breakup by Region (in Billion US$), 2019-2024
Table 9: Global: Lipstick Market Structure
Table 10: Global: Lipstick Market: Key Players

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