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Global Liquid Detergent Market to Reach US$ 33.7 Billion by 2023

According to the latest report by IMARC Group titled, “Liquid Detergent Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the market reached a value of US$ 24.3 Billion 2017. Looking forward, the global liquid detergent market is expected to reach a value of US$ 33.7 Billion by 2023, exhibiting a CAGR of around 5.6% during 2018-2023.

Liquid detergent is a cleaning agent that is used for removing dirt and oil stains from soft and delicate fabrics. These synthetic surfactants are produced by using complexation agents, zeolites, enzymes, bleach, and other materials. Nowadays, there has been a significant shift from powder to liquid detergents as the latter is considered ideal for both cold and warm water applications.

There has been a rise in the demand for liquid detergents as they are easier to apply and generate lesser waste as compared to soaps and powders. Also, there is an increase in the overall population and disposable incomes, especially in developing regions, which has positively influenced market growth. Moreover, on account of increasing environmental concerns, manufacturers are prompted to introduce eco-friendly liquid detergents made from natural materials. Apart from this, various e-commerce companies are adopting innovative marketing strategies to expand their consumer base. These factors are further driving the growth of the global liquid detergent market.

Market Segmentation:

Breakup by Product:

  • Inorganic Liquid Detergent
  • Organic Liquid Detergent

Breakup by End-Use:

  • Residential
  • Commercial

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Departmental Stores
  • Online
  • Others

Regional Insights:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Competitive Landscape

The report has also examined the competitive landscape of global liquid detergent market. Some of the major players in the market are Henkel, Procter & Gamble, The Clorox Company, Church & Dwight and Unilever.

Key highlights of the report:

  • Market Performance
  • Market Outlook
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Competitive Structure
  • Profiles of Key Players