Global Liquid Detergent Market to Grow at 5.01% during 2025-2033

The global liquid detergent market reached a value of USD 35.12 Billion in 2024. Liquid detergent is a cleaning agent that is used for removing dirt and oil stains from soft and delicate fabrics. These synthetic surfactants are produced by using complexation agents, zeolites, enzymes, bleach, and other materials. Nowadays, there has been a significant shift from powder to liquid detergents as the latter is considered ideal for both cold and warm water applications.

There has been a rise in the demand for liquid detergents as they are easier to apply and generate lesser waste as compared to soaps and powders. Also, there is an increase in the overall population and disposable incomes, especially in developing regions, which has positively influenced market growth. Moreover, on account of increasing environmental concerns, manufacturers are prompted to introduce eco-friendly liquid detergents made from natural materials.

Apart from this, various e-commerce companies are adopting innovative marketing strategies to expand their consumer base. These factors are further driving the growth of the global liquid detergent market. Looking forward, IMARC Group expects the global liquid detergent market to reach USD 54.84 Billion by 2033, exhibiting a CAGR of 5.01% during 2025-2033.

Request Free Sample Report: https://www.imarcgroup.com/liquid-detergent-market/requestsample

List of Top Liquid Detergent Companies in the World:

Top manufacturers in the global liquid detergent market have several major players including Amway Corporation, Church & Dwight Co., Inc., Godrej Consumer Products Limited, Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., The Procter & Gamble Company, Unilever Plc.

1. Amway Corporation

Amway Corporation is a world leader in the health, beauty, and home care products markets, with direct selling operations in over 100 countries and territories around the globe. Amway's business model centers on quality products underpinned by scientific research and development, with special prowess in nutritional supplements and home care products. The company's liquid detergent business is centered on concentrated products and green ingredients through leading surfactant technology to deliver outstanding cleaning performance. The firm's environmental initiatives consist of biodegradable products and returnable packaging systems, focusing on environmentally aware consumers and independent entrepreneurs who appreciate product effectiveness and environmental stewardship.

2. Church & Dwight Co., Inc.

Church & Dwight Co., Inc. is a consumer goods leader with a diversified portfolio across personal care, household and workplace cleansing, and specialty chemicals. Its liquid detergent business is based on the ARM & HAMMER brand built on the technology of sodium bicarbonate to provide leading cleaning and odor reduction. Church & Dwight's emphasis lies in natural ingredient innovation and plant-based products, addressing increasing consumer demand for healthier, cleaner, greener cleaning formulas. The company is well established in North American channels to retail as it continues to expand globally, specifically in emerging economies where liquid detergent penetration is gaining ground among middle-income consumers who are looking for premium cleaning goods.

3. Godrej Consumer Products Limited

Godrej Consumer Products Limited operates as a leading emerging markets FMCG company with strong positions across home care, personal care, and hair care categories in multiple geographies. The company's liquid detergent portfolio emphasizes affordability and effectiveness, specifically designed for diverse water conditions and washing practices prevalent in emerging markets. Godrej's innovation focus includes developing concentrated formulations that deliver superior value proposition while maintaining accessibility for price-sensitive consumers. The company's sustainability initiatives encompass biodegradable formulations, reduced plastic packaging, and water-efficient cleaning technologies, particularly important in water-scarce regions where the brand maintains significant market presence across India, Indonesia, Africa, and Latin America.

4. Henkel AG & Co. KGaA

Henkel AG & Co. KGaA is among the world's most innovative consumer brands and adhesive technologies companies, with its Persil and Purex brands at the forefront of its global liquid detergent business. The firm was established in 1876 in Aachen as Henkel & Cie by Friedrich Karl Henkel and two other factory owners of a sodium silicate works. They launched his initial product, "Universalwaschmittel," a general-purpose detergent made from sodium silicate. Henkel's liquid detergent technology focuses on enzyme innovation, stain-specific formulations, and cold-water performance to lower energy use. The company's sustainability strategy features aggressive ambitions for carbon-neutral production, recyclable packaging, and biodegradable formulation, for various consumer segments ranging from premium ecologically conscious households to value-based families in European and North American markets.

5. Kao Corporation

Kao Corporation is a top Japanese chemical and cosmetics business with international operations in areas of beauty care, human health care, fabric and home care, and chemical businesses. The liquid detergent segment specializes in state-of-the-art surfactant technology and enzyme systems, with a special emphasis on concentrated formulations and innovations in fabric care. Kao's Bioreu and Attack brands reflect the company's focus on high-level cleaning performance without fabric compromise or color loss. The company's technological platform consists of bio-based chemistry, high-concentration formulas, and advanced packaging systems that minimize environmental effects. Kao focuses primarily on Asian markets with worldwide expansion targeting consumers who value advanced technology, fabric protection, and environmental responsibility in their wash products.

6. Lion Corporation

Lion Corporation is Japan's largest producer of detergents, personal care items, and over-the-counter medicines, with expanding global presence throughout Southeast Asia and other emerging regions. The company's liquid detergent business focuses on the latest cleaning technology, antibacterial performance, and soft fabric care, notably under its TOP and NANOX brands. Lion's approach to innovation centers on enzyme technology, bio-based surfactants, and concentrated products that give high cleaning performance at less cost to the environment. The company's sustainability initiatives also involve plant-based ingredients, recyclable packs, and water-saving formulas suitable for various washing conditions. Lion focuses on addressing the needs of Asian consumers who prioritize technological innovation, fabric protection, and health-oriented cleaning solutions for contemporary households.

7. Reckitt Benckiser Group PLC

Reckitt Benckiser Group PLC is a worldwide leader in health, hygiene, and nutrition products with strong brands such as Finish, Vanish, and Woolite in the fabric care category. The liquid detergent approach of the company focuses on specialized cleaning products, stain removal technology, and premium positioning in a wide variety of markets around the world. Reckitt's technological strengths lie in enzyme technology, oxygen-activated cleaning systems, and targeted formulations for given fabrics and cleaning issues. The firm's commitment to sustainability includes less plastic packaging, vegetable-based ingredients, and carbon-neutral manufacturing processes. Reckitt caters to global consumers who desire superior cleaning performance, expert solutions for tough stains, and brands which fit into health-savvy and green-conscience lifestyle choices.

8. S. C. Johnson & Son, Inc.

S. C. Johnson & Son, Inc. is a top-rated family-owned consumer goods company producing home cleaning solutions, storage solutions, and pest control solutions with solid brands such as Glade, Pledge, and Windex. Although the company has built a name with surface cleaners and air fresheners, the company's fabric care business offers proprietary liquid laundry detergent formulations for niche cleaning purposes. SC Johnson's philosophy of innovation is grounded in natural ingredients, sustainable supply, and receptivity to product formulation, demonstrating the family-owned business's long-term focus on being environmentally conscious. SC Johnson liquid detergents are designed for those who prefer established, family-safe cleaning products with proven performance and open ingredient disclosure, primarily within North American and certain foreign markets.

9. The Procter & Gamble Company

P&G, once a small American family business, is now a global fast-moving consumer goods company. Procter & Gamble Company is the global leader in consumer goods, with the globally renowned Tide brand controlling the business of liquid detergents worldwide by virtue of leadership in cleaning technology and recognition of brand names. P&G began more than 185 years ago as a candle and soap business. Today, we're among the world's largest consumer goods companies and home to revered, iconic brands like Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. Our liquid detergent technology centers on superior enzyme systems, cold-water cleaning technology, and concentrated formulas that deliver unmatched stain removal and fabric care. Some of its sustainability initiatives include plant-based content, recyclable packaging, and carbon-neutral production activities, as directed toward diverse consumer segments from value-households to premium-households globally.

10. Unilever Plc

Unilever Plc is one of the world's largest consumer goods companies, established over 100 years ago. Its portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos, and everyday household products including leading liquid detergent brands such as Omo, Surf, and Persil across diverse global markets. Unilever's liquid detergent strategy emphasizes sustainable innovation, plant-based formulations, and accessible pricing for emerging market consumers while maintaining premium positioning in developed markets. The company's technological strengths include bio-enzyme systems, concentrated formulations, and specialized solutions for diverse washing conditions and water types. Unilever's sustainability leadership encompasses ambitious environmental goals including carbon-neutral operations, recyclable packaging, and biodegradable formulations, targeting environmentally conscious consumers worldwide who seek effective cleaning solutions aligned with sustainable living principles.

About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the global liquid detergent market and regional Asia Pacific, Europe, India, Latin America, United States, which has enabled the clients to set up and expand their businesses successfully. Some of the company’s offerings include:

• Market Research
• Plant Setup
• Plant Expansion
• Marketing and Sales
• Procurement and Distribution
• Innovation and Product Development