The latest report by IMARC Group, titled “Liquid Milk Market in India: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027,” finds that the liquid milk market in India reached INR 6,484.90 Billion in 2021. Liquid milk refers to the raw material used in various processed foods and beverages. It is obtained from cows, buffaloes, horses, goats, sheep, and other milk-producing livestock and heated through pasteurization, ultra-high temperature (UHT) or sterilization to eliminate germs and extend the shelf life. It is a rich source of essential nutrients such as proteins, carbohydrates, vitamins A & D, calcium, phosphorus, and natural enzymes. These nutrients strengthen the skeletal system, lower the risk of cardiovascular diseases, and boost immunity. Over the years, there has been an escalating demand for liquid milk in India as it is widely utilized in various food preparations.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Indian Liquid Milk Market Trends:
The market is primarily driven by the increasing consumption of liquid milk as an integral part of the staple diet. Besides this, the growing awareness among the masses regarding various benefits offered by liquid milk and the rising number of health-conscious consumers are also contributing to the market growth. Moreover, key players are adopting advanced methods to enhance the quality and quantity of milk production. This, coupled with the escalating demand for organic milk that is free of antibiotics and other chemicals and contains omega-3 fatty acids and vital antioxidants, is positively influencing the market growth. In addition, the Government of India is undertaking various initiatives to improve cattle productivity, increase milk production, and provide greater market access to rural farmers. Furthermore, the rising disposable incomes of consumers, the introduction of lactose- and fat-free milk variants, and the easy product availability in hypermarkets, supermarkets, and specialty and grocery stores are some of the other factors creating a favorable market outlook across the country. Looking forward, IMARC Group expects the market value to reach INR 16,470.30 Billion by 2027, exhibiting a CAGR of 16.70% during the forecast period (2022-2027).
- On the geographical front, the market has been segmented into Maharashtra, Uttar Pradesh, Andhra Pradesh, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa, and Haryana. At present, Maharashtra exhibits a clear dominance in the market.
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