Global Liquid Soap Market Expected to Reach USD 35.5 Billion by 2033 - IMARC Group

Global Liquid Soap Market Statistics, Outlook and Regional Analysis 2025-2033

The global liquid soap market size was valued at USD 22.1 Billion in 2024, and it is expected to reach USD 35.5 Billion by 2033, exhibiting a growth rate (CAGR) of 5.4% from 2025 to 2033.

The major driving factor in the global liquid soap market is growing consumer awareness toward hygiene and cleanliness. This factor is largely driven by a rising health consciousness in public. Liquid soap has also been known to be highly convenient and hygienic compared to bar soap since it limits direct contact as well as cross-contamination. Also, its diversity in formulations caters to various consumer needs. It encompasses antibacterial, moisturizing, and scented forms. This further adds to its popularity. Increased preference for green and organic soap products also contributes to market growth. As per the IMARC Group, the global organic soap market is expected to reach US$ 4.1 Billion by 2032, exhibiting a CAGR of 8.28% during 2024-2032. This is led by global environmental issues and demand for chemical-free formulations. Moreover, sustainability trends are being addressed with innovation in refillable packaging and plant-based ingredients that attract environmentally conscious consumers.

The expansion of retail and e-commerce channels is another significant factor driving the liquid soap market. According to the IMARC Group, the global e-commerce market size reached USD 26.8 Trillion in 2024 and is expected to reach USD 214.5 Trillion by 2033, exhibiting a CAGR of 25.83%. Supermarkets, hypermarkets, and online platforms provide easy access to a variety of liquid soap brands, meeting the needs of a broad consumer base. The increasing adoption of liquid soap in commercial and institutional settings also adds to market growth due to its effectiveness in maintaining hygiene. Furthermore, rising disposable incomes in developing economies have boosted demand for premium liquid soap products. Technological advancements in product formulations, such as pH-balanced and skin-nourishing properties, further enhance the appeal of liquid soaps, ensuring continued market expansion globally.

Global Liquid Soap Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share on account of increasing hygiene awareness and health consciousness, expanding retail and e-commerce networks, and rising demand for eco-friendly and natural ingredient formulations.  

Asia-Pacific Liquid Soap Market Trends:

The Asia Pacific liquid soap market is highly driven by rising disposable income, an increase in urbanization and hygiene awareness in the growing economies of the region. The quickly expanding population of the region needs convenient and effective hygiene solutions in the daily course of their busy lifestyles. According to the United Nations Population Fund (UNFPA), the Asia Pacific region makes up 60% of the total global population. Local manufacturers are innovating by creating affordable, culture-suitable fragrances and herbal formulations to suit most preference variations. Retail network expansion, including supermarkets, hypermarkets, and e-commerce websites, enhances accessibility and consumer convenience. Moreover, innovations in eco-friendly packaging and natural ingredient formulations resonate with environmentally conscious consumers, further propelling market growth.

North America Liquid Soap Market Trends:

North America liquid soap market growth is driven by higher hygiene awareness, difference in products offerings, and growing demand for skin-friendly products. The trend of green packaging and organic elements seems to match the growing consumer base that cares more about their environment. In addition, North America has a very strong retail support system by way of supermarket stores and e-commerce platforms, which provide easy access points for products, thereby contributing to high consumption levels in homes and commercial outlets.

Europe Liquid Soap Market Trends:

The European liquid soap market is bolstered by increasing consumer demand for organic, green, and premium products. Key market trends include hygiene awareness, combined with a focus on sustainable packaging. Skin-nourishing formulations and different fragrances appeal to health-conscious consumers, and an expanded distribution network across supermarkets, hypermarkets, and online channels enhances product accessibility, thereby driving the market.

Latin America Liquid Soap Market Trends:

The growing prevalence of personal hygiene in Latin America along with urbanization is supporting the demand for personal care products thereby auguring well for the growth of the regional market. Localized and culturally relevant fragrances are also becoming consumer friendly through low prices. Retail networks from supermarkets to e-commerce platforms help raise these numbers even more, while a focus on moisturizing and antibacterial formulations meets diverse consumer needs across the region.

Middle East and Africa Liquid Soap Market Trends:

The Middle East and African liquid soap market is fueled by improvements in awareness about personal hygiene, urbanization, and spending power of the people in the region. Increasing numbers of skin care needs have also been inspiring the demand for antibacterial and moisturizing formulations. The growth of retailing networks, such as supermarkets, online platforms, and localized options, also contributes to market expansion in this area.

Top Companies Leading in the Liquid Soap Industry

Some of the leading liquid soap market companies include 3M Company, Cleenol Group Ltd., Colgate-Palmolive Company, Godrej Consumer Products Limited, GOJO Industries Inc., Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Medline Industries LP, Procter & Gamble Company, Reckitt Benckiser Group PLC, and Unilever PLC, among many others.

• 14 December 2023: Mumbai-based FMCG giant Godrej Consumers has introduced a new mass-market liquid detergent brand, Godrej Fab. The product has been launched in the South Indian markets of Kerala, Karnataka, Andhra Pradesh, and Tamil Nadu.

Global Liquid Soap Market Segmentation Coverage

• On the basis of the type, the market has been categorized into organic and conventional, wherein conventional represents the leading segment. Conventional liquid soap is affordable and easily available and holds long-standing consumer trust. It caters to diverse needs, offering antibacterial, moisturizing, and fragranced options that appeal to a broad audience. In addition, conventional liquid soaps are extensively marketed and distributed through retail chains, ensuring accessibility and maintaining their status as a preferred choice for everyday hygiene solutions.
• Based on the product type, the market is classified into bath and body soaps, dish wash soap, laundry soaps, and others, amongst which bath and body soaps dominate the market. Bath and body soaps provide a dual focus on hygiene and skincare. These soaps are known to moisturize, exfoliate, and nourish, thus meeting the consumer demand for better personal care. Their wide range of fragrances, natural ingredients, and skin-specific formulas appeal to a broad range of preferences, hence making it a staple item in daily routines and, therefore, in popular demand in the market.
• On the basis of the distribution channel, the market has been divided into supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. Among these, supermarkets and hypermarkets account for the majority of the market share. Supermarkets and hypermarkets provide extensive product offerings, convenient shopping experiences, and competitive pricing. These retail outlets also offer consumers access to a variety of brands and formulations. Their widespread presence and ability to showcase liquid soaps prominently attract a diverse customer base. This reinforces their leadership in the distribution channel segment.
• Based on the application, the market is segregated into households and commercial, with households exhibiting a clear dominance in the market. Households form the largest consumer base for daily-use hygiene products. They prefer liquid soaps mainly for their convenience, hygiene benefits, and availability of variants to suit different types of skin and individual preferences. An increased awareness about personal hygiene and low-priced versions make liquid soap a staple in homes and account for its dominance in the market.