Liquid Soap Market

Market Overview:

The global liquid soap market size reached US$ 20.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 34.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.6% during 2024-2032. The growing concerns among individuals about hygiene and cleanliness, the introduction of advanced touch-free hand hygiene dispensers, and the rising popularity of organic soap variants that do not contain harsh chemicals are some of the major factors propelling the market.

Liquid soap is a type of soap that is formulated in a liquid form, as opposed to traditional bar soap. It is designed for various cleaning and hygiene purposes and is typically used for handwashing, body cleansing, and even as a household cleaner. It is known for its ease of use and convenience and often comes in pump or squeeze bottles, making it simple to dispense the right amount for washing hands or body. Liquid soap is available in various formulations, including antibacterial, moisturizing, scented, and unscented, to cater to different preferences and needs.

At present, the surging emphasis on hygiene and cleanliness, coupled with the increasing adoption of safety measures across residential spaces, workplaces, and public venues, represents a key driving force behind the global demand for liquid soap. In addition, the introduction of touch-free hand hygiene dispensing systems has led to the widespread use of liquid soap in upholding sanitation and sterility, particularly in healthcare institutions like hospitals due to the onset of the coronavirus disease (COVID-19) and the growing incidence of infectious ailments such as the common cold and chickenpox. Moreover, liquid soap finds essential applications in maintaining hygiene standards within the hospitality sector, encompassing hotels, fast-service restaurants (QSRs), and food processing facilities. Furthermore, market leaders are diversifying their product offerings to include multi-purpose liquid soap featuring advanced cleaning formulations suitable for dishwashing, kitchen utensil cleaning, vehicle maintenance, and furniture care. Besides, there is a notable focus on the development of organic variants that exclude perfumes, gluten, dyes, allergens, animal by-products, and harsh chemicals like phosphates, chlorine, and petrochemicals. On account of these factors, the market is witnessing positive growth in the coming years.

Liquid Soap Market Trends/Drivers:

Growing concerns among individuals about hygiene and cleanliness

Presently, with a growing emphasis on preventive health measures, people are more inclined to maintain cleanliness in their daily routines. Liquid soap, with its ease of use and effectiveness in removing dirt and germs, is a preferred choice for handwashing. Moreover, in healthcare facilities, maintaining a sterile environment is critical. Liquid soap plays a vital role in hand hygiene protocols for healthcare professionals and patients, contributing to the overall safety and prevention of infections. Besides, individuals are increasingly conscious of the importance of good hygiene practices, especially in the wake of global health crises like the COVID-19 pandemic. The emphasis on frequent handwashing to prevent the spread of diseases has led to a surge in the demand for liquid soap.

Introduction of advanced touch-free hand hygiene dispensers

Touch-free dispensers minimize direct contact with surfaces, reducing the risk of cross-contamination. In the context of the COVID-19 pandemic and heightened awareness of hygiene, these dispensers are seen as a safer and more sanitary option for handwashing. This perception drives the demand for liquid soap as the preferred choice for these dispensers. In addition, these dispensers are convenient and efficient to use as they deliver the right amount of liquid soap automatically, eliminating the need for manual pumping or touching a potentially contaminated dispenser. This ease of use encourages more frequent handwashing, further boosting the consumption of liquid soap. Moreover, hospitals and healthcare facilities have embraced touch-free dispensers as a crucial tool in infection control. Liquid soap is preferred in these environments due to its effectiveness in removing pathogens. The ease of use and reduced risk of contamination make liquid soap a natural fit for these settings, contributing to its increased usage.

Rising popularity of organic soap variants

Many consumers are becoming more conscious of the ingredients in the products they use on their skin. Organic liquid soaps are made from natural and plant-based ingredients, often without synthetic chemicals, fragrances, or harsh detergents. This appeals to individuals who prioritize natural and non-toxic options for personal care. Besides, organic liquid soaps are perceived as gentler on the skin compared to conventional soaps that may contain harsh chemicals. People with sensitive skin, allergies, or skin conditions are inclined toward organic soap variants as they are less likely to cause irritation or adverse reactions. Moreover, effective marketing strategies and consumer education campaigns about the benefits of organic soap variants have contributed to their rising popularity. Brands often highlight the natural, eco-friendly, and skin-friendly attributes of these products, influencing consumer choices, thus propelling the market growth.

Liquid Soap Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global liquid soap market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, product type, distribution channel and application.

Breakup by Type:

• Organic
• Conventional
   

Conventional soap represents the most used type

The report has provided a detailed breakup and analysis of the market based on the type. This includes organic and conventional. According to the report, conventional soap represented the largest segment.

Conventional soap has a long-established presence in the market. As a result, it holds a high level of consumer familiarity and trust, making it the go-to-choice for many individuals and institutions. In addition, conventional liquid soap is typically cost-effective, making it accessible to a wide range of consumers and businesses. Its affordability is a significant factor in its widespread adoption, particularly in price-sensitive markets. Besides, conventional liquid soap is known for its versatility. It is available in various formulations, including antibacterial, moisturizing, and scented varieties, catering to diverse consumer preferences and needs which is accelerating its adoption globally.

Breakup by Product Type:

• Bath and Body Soaps
• Dish Wash Soap
• Laundry Soaps
• Others
   

Bath and body soaps accounts for the majority of market share

A detailed breakup and analysis of the market based on the product type has also been provided in the report. This includes bath and body soaps, dish wash soap, laundry soaps, and others. According to the report, bath and body soaps represented the largest segment. 

Personal hygiene is a fundamental concern for individuals, and bath and body soaps are a primary tool for achieving cleanliness and freshness. These soaps are used daily for handwashing, showering, and bathing, making them an essential part of daily life. Besides, bath and body soaps come in a wide range of formulations, catering to various skin types and preferences. This diversity includes moisturizing soaps, antibacterial soaps, fragrant soaps, and those designed for specific skin conditions. This variety allows consumers to choose products that align with their specific needs. Moreover, with a growing emphasis on health and wellness, consumers are increasingly looking for products that promote skin health. Many bath and body soaps are formulated with ingredients like moisturizers, vitamins, and natural extracts to enhance skin care benefits.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets 
• Convenience Stores 
• Specialty Stores
• Online Stores
• Others
   

Liquid soaps are widely distributed through supermarket and hypermarkets

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment. 

Supermarkets and hypermarkets are frequented by a wide range of consumers for their routine shopping needs. Liquid soap is a household essential, and its availability in these large retail stores ensures convenience for shoppers who can easily add it to their shopping carts alongside other everyday items. Besides, these stores offer a vast selection of liquid soap brands, formulations, scents, and sizes. Shoppers can explore different products and choose the one that best suits their preferences and needs, whether it's for handwashing, body cleansing, or other purposes. Moreover, consumers can compare prices and choose products that fit their budget, making liquid soap accessible to a broader demographic.

Breakup by Application: 

• Households
• Commercial
   

Households hold the largest market share

A detailed breakup and analysis of the liquid soap market based on the application has also been provided in the report. This includes households and commercial. According to the report, households represented the largest segment. 

Liquid soap is considered an everyday essential in households. It is used for handwashing, body cleansing, and even as a versatile cleaning agent for various surfaces within the home. Its ubiquity as a hygiene and cleaning product means that households consistently purchase and consume liquid soap. Besides, liquid soap is known for its convenience and user-friendly packaging. It typically comes in easy-to-use pump or squeeze bottles, making it effortless for individuals of all ages to dispense the right amount. This convenience encourages regular use, thereby driving demand. Moreover, many households develop brand loyalty when it comes to liquid soap, sticking with trusted brands over time. This loyalty leads to recurring purchases and sustained market dominance.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

Asia Pacific is home to some of the world's most populous countries, including China and India. The sheer size and growth of the population in this region translate into a substantial consumer base for hygiene and personal care products like liquid soap. Besides, economic growth in many Asian countries has led to an increase in disposable income among consumers. This higher disposable income enables people to afford and purchase a wider range of personal care products, including liquid soap. Moreover, as lifestyles in Asia Pacific become more fast-paced, there is a shift in consumer preferences towards convenient and easy-to-use products. Liquid soap, with its user-friendly packaging and dispensing systems, aligns with these changing preferences.

Competitive Landscape:

The competitive landscape of the market is characterized by the presence of multiple players that include established brands, emerging startups, and specialty manufacturers. Presently, leading companies are expanding their product portfolios by introducing a wide range of liquid soap variants. These include antibacterial soaps, moisturizing formulas, organic and eco-friendly options, and specialized products for different applications such as handwashing, body cleansing, and household cleaning. Companies are also investing in research and development to innovate and create unique formulations that offer improved cleaning properties, skin-friendliness, and environmental sustainability. This includes the development of new fragrances, packaging designs, and dispensing technologies. Moreover, with growing environmental concerns, many companies are focusing on sustainability. They are adopting eco-friendly packaging, reducing plastic waste, and formulating products with biodegradable ingredients to appeal to environmentally conscious consumers.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• 3M Company
• Cleenol Group Ltd.
• Colgate-Palmolive Company
• Godrej Consumer Products Limited
• GOJO Industries Inc.
• Henkel AG & Co. KGaA
• Kao Corporation
• Lion Corporation
• Medline Industries LP
• Procter & Gamble Company
• Reckitt Benckiser Group PLC
• Unilever PLC

Recent Developments:

• In September 2020, Henkel AG & Co. KGaA announced the investment of US$ 23 Million in its North American manufacturing facilities, to expand the production of liquid hand soaps and hand sanitizers.
• In September 2022, Reckitt Benckiser Group plc launched a liquid hand wash under its flagship brand Dettol.
• In January 2020, Dawn a subsidiary of Procter & Gamble Company launched new soap packed in form of spray.

Liquid Soap Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the liquid soap market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global liquid soap market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the liquid soap industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.