Liver Health Supplements Market Report by Product (Vitamins and Minerals, Herbal Supplements, and Others), Type (Prescribed, Over the Counter), Dosage Form (Liquid, Capsules, Powder, Tablets), Distribution Channel (E-commerce, Drug Stores and Pharmacies, Supermarkets and Hypermarkets, and Others), and Region 2023-2028

Liver Health Supplements Market Report by Product (Vitamins and Minerals, Herbal Supplements, and Others), Type (Prescribed, Over the Counter), Dosage Form (Liquid, Capsules, Powder, Tablets), Distribution Channel (E-commerce, Drug Stores and Pharmacies, Supermarkets and Hypermarkets, and Others), and Region 2023-2028

Report Format: PDF+Excel | Report ID: SR112023A11872
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Market Overview:

The global liver health supplements market size reached US$ 856 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,103 Billion by 2028, exhibiting a growth rate (CAGR) of 4.2% during 2023-2028. The rapid product innovations, the ongoing research for new liver-supportive ingredients, the increasing consumer preference for preventive health measures, and the rising number of vegetarian and plant-based liver health supplements are some of the factors propelling the market.

Report Attribute
 Key Statistics                   
Base Year
Forecast Years
Historical Years
Market Size in 2022 US$ 856 Billion
Market Forecast in 2028 US$ 1,103 Billion
Market Growth Rate (2023-2028)

Liver health supplements are dietary products designed to support and promote the well-being of the liver, a vital organ responsible for detoxification, metabolism, and other essential bodily functions. These supplements are formulated with a combination of vitamins, minerals, antioxidants, and herbal extracts that aim to enhance liver function, protect liver cells from damage, and aid in eliminating toxins from the body. Common ingredients in liver health supplements include milk thistle, artichoke extract, turmeric, dandelion root, and N-acetyl cysteine (NAC). These components are believed to have hepatoprotective properties, helping to reduce inflammation, neutralize free radicals, and support liver regeneration. They are often recommended for individuals with liver conditions or those exposed to potential liver stressors, such as excessive alcohol consumption, certain medications, or a high-fat diet. These supplements can be valuable to a healthy lifestyle and diet, contributing to overall liver well-being and optimal health.

The global market is primarily driven by the increasing prevalence of liver diseases and conditions, such as fatty liver, hepatitis, and cirrhosis. In line with this, the rising awareness about the importance of liver health and preventive measures is significantly contributing to the market. Furthermore, the growing alcohol consumption and its impact on liver function is positively influencing product demand. Apart from this, sedentary lifestyles and unhealthy dietary habits leading to liver stress are catalyzing the market. Moreover, the escalating aging population with a higher susceptibility to liver-related issues is propelling the market. Besides, the increasing interest in natural and herbal-based health solutions is bolstering the market. Supportive scientific research and clinical studies on liver health supplements offer numerous market opportunities. The rising demand for detoxification and liver-cleansing products is fostering the market. Additionally, the expansion of the dietary supplements market is providing a boost to the market.

Liver Health Supplements Market Trends/Drivers:

Easy availability of the product across various distribution channels

The easy availability of liver health supplements across various distribution channels has significantly catalyzed the market. Consumers can conveniently access these supplements through a wide range of channels, contributing to increased product visibility and accessibility. Pharmacies and drugstores are traditional distribution points where consumers can find these supplements alongside other dietary and health products. This widespread presence allows customers to purchase these supplements for medications or general health needs during routine visits. Moreover, the popularity of online retail platforms has revolutionized the supplement industry. These supplements are readily available on e-commerce websites, making them accessible to a global audience. The convenience of online shopping enables customers to compare products, read reviews, and make informed decisions from the comfort of their homes. Additionally, health and wellness stores, supermarkets, and specialty health shops also stock these supplements, expanding their availability to a broader consumer base. The easy availability through diverse distribution channels has made these supplements more visible and attainable, driving market growth as more individuals prioritize liver well-being in their overall health regimen.

Increasing consumer preference for preventive healthcare measures

The increasing consumer preference for preventive healthcare measures is propelling the market. As individuals become more health-conscious and proactive in maintaining their well-being, they seek preventive solutions to address potential health risks, including liver-related issues. Preventive healthcare focuses on maintaining good health and preventing diseases before they develop rather than merely treating symptoms afterward. Liver health supplements align perfectly with this approach, as they are formulated to support and protect the liver from potential damage and maintain its optimal function. Consumers now recognize the importance of liver health in overall well-being, considering the liver's vital role in detoxification and metabolism. By incorporating these supplements into their daily routines, individuals aim to fortify their livers against stressors like poor dietary choices, alcohol consumption, and environmental toxins. The shift towards preventive measures reflects a growing awareness of the benefits of proactive health management, and these supplements offer a convenient and accessible way for consumers to take charge of their liver wellness, contributing to continued market growth.

Rising prevalence of non-alcoholic fatty liver disease (NAFLD)

The rising prevalence of non-alcoholic fatty liver disease (NAFLD) is bolstering the market. NAFLD is a condition characterized by the accumulation of excess fat in the liver, not caused by alcohol consumption. It is closely linked to obesity, sedentary lifestyles, and unhealthy dietary habits. As the global obesity epidemic continues to escalate, the incidence of NAFLD has also increased. This has led to an increased awareness of liver health and a growing demand for preventive measures to protect and support the liver's function. Liver health supplements, formulated with ingredients that aid in detoxification, support antioxidant defense, and promote healthy liver function, have gained popularity as an effective way to manage NAFLD and its associated risks. Consumers are seeking these supplements as part of their efforts to combat liver-related issues and promote overall liver well-being proactively. The growing prevalence of NAFLD highlights the importance of liver health, positioning these supplements as a valuable and essential component of preventive healthcare, thereby contributing to the expansion of the market.

Liver Health Supplements Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the liver health supplements market report, along with forecasts at the regional and country levels from 2023-2028 Our report has categorized the market based on product, type, dosage form, and distribution channel.

Breakup by Product:

  • Vitamins and Minerals
  • Herbal Supplements
  • Others

Herbal supplements dominates the market

The report has provided a detailed breakup and analysis of the market based on product. This includes vitamins and minerals, herbal supplements, and others. According to the report, herbal supplements represented the largest segment.

Herbal supplements formulated with potent botanical extracts like milk thistle, dandelion root, artichoke, and turmeric, have gained immense popularity due to their traditional reputation as hepatoprotective agents. These natural ingredients help reduce liver inflammation, promote cell regeneration, and support overall liver health. As consumers embrace herbal and plant-based wellness solutions, the demand for these supplements has increased.

Liver health supplements, on the other hand, enriched with essential vitamins (such as E, C, and B complex) and minerals (such as selenium and zinc) are gaining traction among health-conscious consumers. These nutrients support liver function, boost antioxidant defenses and aid detoxification. The demand for these targeted supplements is increasing as consumers seek convenient ways to ensure their liver's well-being and overall health.

Breakup by Type:

  • Prescribed
  • Over the Counter

Over the Counter dominates the market

The report has provided a detailed breakup and analysis of the market based on type. This includes prescribed and over the counter. According to the report, over the counter represented the largest segment.

OTC supplements are readily available to consumers without a prescription, allowing easy access for those seeking preventive measures or general liver support. The convenience of purchasing OTC supplements from pharmacies, online retailers, and health stores fuels their demand. Increasing consumer awareness of liver wellness and the desire for proactive health management have led to a rise in the popularity of OTC supplements, driving substantial market growth.

On the contrary, prescribed supplements by healthcare professionals cater to individuals with specific liver conditions or those requiring personalized treatment. These prescribed supplements often contain specific dosages and formulations tailored to address individual health needs. The medical community's endorsement and recommendations of these supplements contribute significantly to their market growth. As liver-related disorders and diseases become more prevalent, the demand for prescribed supplements rises.

Breakup by Dosage Form:

  • Liquid
  • Capsules
  • Powder
  • Tablets

Capsules dominates the market

The report has provided a detailed breakup and analysis of the market based on the dosage form. This includes liquid, capsules, powder, and tablets. According to the report, capsules represented the largest segment.

Liver health supplements in capsule form are widely popular due to their convenience, precise dosing, and extended shelf life. Capsules provide a practical and mess-free way for consumers to incorporate liver-supportive ingredients into their daily routines.

On the other hand, the supplements in liquid form offer quick absorption and are often preferred by individuals who have difficulty swallowing pills or capsules. The liquid form allows for easy dosage adjustment and suits those with specific dietary restrictions or sensitivities.

Moreover, the supplements in powder form are versatile. They can be easily mixed into beverages or food, making them a popular choice for individuals seeking flexibility in consuming their supplements. Powders may also offer a higher concentration of active ingredients.

Besides, the supplements in tablet form are a traditional option with precise dosing, long shelf life, and easy portability. Many consumers favor tablets due to their familiarity and ease of use.

Breakup by Distribution Channel:

  • E-commerce
  • Drug Stores and Pharmacies
  • Supermarkets and Hypermarkets
  • Others

Drug stores and pharmacies dominates the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes e-commerce, drug stores and pharmacies, supermarkets and hypermarkets, and others. According to the report, drug stores and pharmacies represented the largest segment.

Traditional distribution channels like drug stores and pharmacies have a well-established presence, serving as trusted sources for health-related products. These retail outlets offer expert advice from pharmacists, promoting consumer confidence in purchasing these supplements from reputable brands.

On the contrary, the rapid growth of e-commerce has revolutionized the supplement industry, making liver health supplements easily accessible to a global customer base. Online platforms provide a vast selection of products, customer reviews, and the convenience of doorstep delivery, attracting tech-savvy consumers seeking hassle-free purchasing experiences.

Moreover, the supplements displayed in supermarkets and hypermarkets benefit from high foot traffic and visibility. Shoppers looking for overall health and wellness solutions will likely encounter these products while browsing the aisles, leading to impromptu purchases.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Asia Pacific exhibits a clear dominance, accounting for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

The market growth in Asia Pacific is fueled by several factors, including a growing health-conscious population, increasing awareness of liver-related health issues, and a robust dietary supplement industry. Consumers in the region are actively seeking preventive healthcare solutions, leading to rising demand for these supplements. The presence of well-established health and wellness brands and stringent regulatory standards further contributes to consumer trust in these products, stimulating market expansion.

Furthermore, the market growth in Europe is propelled by a strong emphasis on natural and herbal-based health remedies. The continent's rich history of herbal medicine has influenced the popularity of these supplements formulated with botanical extracts. Additionally, the rising prevalence of lifestyle-related liver conditions, such as non-alcoholic fatty liver disease (NAFLD), has led to an increased focus on liver wellness, accelerating the product demand across the region.

Competitive Landscape:

Top companies are bolstering market growth through various strategic initiatives. These companies invest in research and development to create innovative formulations with effective liver-supportive ingredients. They collaborate with renowned healthcare professionals and scientists to enhance the credibility of their products. The companies actively use marketing and promotional campaigns to increase product visibility and consumer awareness. Furthermore, they prioritize quality assurance, ensuring their products comply with stringent safety and regulatory standards. They establish a strong presence in various distribution channels, making their supplements easily accessible to a wide consumer base. Additionally, these companies offer customer-centric services, such as personalized recommendations and educational resources, to build trust and loyalty among users. Top companies strengthen market growth by consistently delivering high-quality products, investing in research, and focusing on customer needs.

The report has provided a comprehensive analysis of the competitive landscape in the liver health supplements market. Detailed profiles of all major companies have also been provided.

  • Gaia Herbs
  • Himalaya Wellness Company
  • Irwin Naturals
  • Jarrow Formulas Inc.
  • Nature's Bounty Inc.
  • Nature's Way Brands
  • NOW Foods
  • Nutralife Health Products Inc.
  • Swanson Health Products
  • Swisse India
  • Thompson’s (Integria Healthcare (Australia) Pty Ltd.)

Liver Health Supplements Market Report Scope:

Report Features Details
Base Year of the Analysis 2022
 Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Product
  • Type
  • Dosage Form
  • Distribution Channel
  • Region 
Products Covered Vitamins and Minerals, Herbal Supplements, Others
Types Covered Prescribed, Over the Counter
Dosage Forms Covered Liquid, Capsules, Powder, Tablets
Distribution Channels Covered E-commerce, Drug Stores and Pharmacies, Supermarkets and Hypermarkets, Others
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Gaia Herbs, Himalaya Wellness Company, Irwin Naturals, Jarrow Formulas Inc., Nature's Bounty Inc., Nature's Way Brands, NOW Foods, Nutralife Health Products Inc., Swanson Health Products, Swisse India, Thompson’s (Integria Healthcare (Australia) Pty Ltd.), etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the global liver health supplements market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global liver health supplements market?
  • What is the impact of each driver, restraint, and opportunity on the global liver health supplements market?
  • What are the key regional markets?
  • Which countries represent the most attractive liver health supplements market?
  • What is the breakup of the market based on the product?
  • Which is the most attractive product in the global liver health supplements market?
  • What is the breakup of the market based on the type?
  • Which is the most attractive type in the global liver health supplements market?
  • What is the breakup of the market based on the dosage form?
  • Which is the most attractive dosage form in the global liver health supplements market?
  • What is the breakup of the market based on the distribution channel?
  • Which is the most attractive distribution channel in the global liver health supplements market?
  • What is the competitive structure of the global liver health supplements market?
  • Who are the key players/companies in the global liver health supplements market?

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the liver health supplements market from 2017-2028.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the liver health supplements market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the global liver health supplements industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
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Liver Health Supplements Market Report by Product (Vitamins and Minerals, Herbal Supplements, and Others), Type (Prescribed, Over the Counter), Dosage Form (Liquid, Capsules, Powder, Tablets), Distribution Channel (E-commerce, Drug Stores and Pharmacies, Supermarkets and Hypermarkets, and Others), and Region 2023-2028
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