Malaysia Mushroom Market

Malaysia Mushroom Market Overview:

The Malaysia mushroom market size reached USD 302.71 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 501.94 Million by 2033, exhibiting a growth rate (CAGR) of 5.78% during 2025-2033. Government policies supporting sustainable agriculture and local farming, along with the rising focus on sustainable tourism and biodiversity, are driving the mushroom market in Malaysia. These efforts promote innovation, enhance competitiveness, and integrate mushrooms into eco-conscious culinary and tourism experiences, contributing to the expansion of the Malaysia mushroom market share.

Malaysia Mushroom Market Trends:

Supportive Government Policies and Initiatives

The governing body is playing a key role in fostering the development of the mushroom sector through multiple policies and programs that encourage sustainable farming and local agriculture. These state-supported initiatives offer incentives like subsidies for agricultural machinery, funding for research and development (R&D), and educational programs for farmers, which are greatly increasing productivity and improving the competitiveness of local mushroom growers. The emphasis of the governing authority on improving food security is transforming mushroom farming into an appealing choice for agricultural advancement, promoting investment in this area. A notable instance of these initiatives is the initiation of a smart mushroom cultivation project by UiTM Penang in 2025. This program, backed by Bank Rakyat with RM364,800 in funding, supports asnaf mualaf (underprivileged Muslim converts) through training and access to contemporary modular farming technologies, including the iMistroom 2.0 system. The initiative enhances the livelihoods of participants while supporting the objective of the governing body to promote innovation and sustainability in agriculture. These policies are creating a supportive environment for the Malaysia mushroom market growth by fostering a more inclusive and sustainable agriculture industry.

Promotion of Sustainable Tourism and Local Biodiversity

With the tourism sector placing greater emphasis on environment-friendly and culturally enriching experiences, mushrooms are being showcased for their contribution to sustainability. Initiatives to highlight local biodiversity, including the integration of distinct and native mushroom species into tourism activities, are enhancing understanding and appreciation for mushrooms as both a food component and an eco-friendly asset. This trend is supported by efforts that connect local farming with tourism, motivating visitors to understand sustainable agricultural methods and the cultural importance of mushrooms. By highlighting these elements of biodiversity and sustainability, the mushroom market is drawing in both local buyers and international tourists who are looking for environmentally aware experiences. With the increasing demand for locally sourced, sustainable ingredients, mushrooms are being incorporated into Malaysia's culinary tourism, establishing them as an essential product in the wider food and hospitality industries. These developments not only bolster the expansion of the mushroom industry but also enhance Malaysia’s standing as a frontrunner in sustainable tourism. In 2024, Shangri-La Rasa Ria in Kota Kinabalu strengthened its partnership with Universiti Malaysia Sabah (UMS) by launching the Mushroom Culinary of Sabah recipe book and unveiling Malaysia’s first bioluminescent mushroom display. The initiatives highlighted Sabah’s biodiversity, sustainability, and cultural heritage, offering guests an immersive nature experience.

Malaysia Mushroom Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on mushroom type, form, distribution channel, and end use.

Mushroom Type Insights:

• Button Mushroom
• Shiitake Mushroom
• Oyster Mushroom
• Others

The report has provided a detailed breakup and analysis of the market based on the mushroom type. This includes button mushroom, shiitake mushroom, oyster mushroom, and others.

Form Insights:

• Fresh Mushroom
• Canned Mushroom
• Dried Mushroom
• Others

A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes fresh mushroom, canned mushroom, dried mushroom, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Grocery Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, grocery stores, online stores, and others.

End Use Insights:

• Food Processing Industry
• Food Service Sector
• Direct Consumption
• Others

A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes food processing industry, food service sector, direct consumption, and others.

Regional Insights:

• Selangor
• W.P. Kuala Lumpur
• Johor
• Sarawak
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Selangor, W.P. Kuala Lumpur, Johor, Sarawak, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Malaysia Mushroom Market News:

• In July 2025, Grusonn Wellness launched Malaysia’s first functional mushroom chocolate bars, combining 80% dark Malaysian cocoa with health-boosting mushrooms like Lion’s mane, reishi, and tiger’s milk. The bars come in three wellness-focused blends supporting immunity, cognition, and energy. These convenient, bite-sized treats aim to fit modern lifestyles as tasty, functional snacks.
• In July 2025, Malaysia’s largest coffee chain, Zus Coffee, launched a vegan menu in partnership with Green Rebel Foods, featuring plant-based mushroom and soy protein dishes across 200 locations. This collaboration aims to offer healthier, sustainable food options that align with growing local demand for plant-based alternatives. The menu includes dishes like nasi rendang padang and creamy mushroom truffle pasta, supporting both environmental and health goals.

Malaysia Mushroom Market Report Coverage:

Key Questions Answered in This Report:

• How has the Malaysia mushroom market performed so far and how will it perform in the coming years?
• What is the breakup of the Malaysia mushroom market on the basis of mushroom type?
• What is the breakup of the Malaysia mushroom market on the basis of form?
• What is the breakup of the Malaysia mushroom market on the basis of distribution channel?
• What is the breakup of the Malaysia mushroom market on the basis of end use?
• What is the breakup of the Malaysia mushroom market on the basis of region?
• What are the various stages in the value chain of the Malaysia mushroom market? 
• What are the key driving factors and challenges in the Malaysia mushroom market?
• What is the structure of the Malaysia mushroom market and who are the key players?
• What is the degree of competition in the Malaysia mushroom market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Malaysia mushroom market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Malaysia mushroom market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Malaysia mushroom industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.