Malaysia Sportswear Market

Malaysia Sportswear Market Overview:

The Malaysia sportswear market size reached USD 834.65 Million in 2024. Looking forward, the market is expected to reach USD 1,161.50 Million by 2033, exhibiting a growth rate (CAGR) of 3.74% during 2025-2033. The market is witnessing steady growth driven by rising health consciousness, expanding gym and fitness culture, and increasing participation in recreational sports. Urbanization, lifestyle shifts, and demand for athleisure are also fueling sales across demographics. International and local brands continue to compete actively, influencing trends and preferences in the evolving Malaysia sportswear market share.

Malaysia Sportswear Market Trends:

Rising Health Awareness and Fitness Culture

A growing focus on personal well-being and health is a major force driving the Malaysian sportswear industry. More people taking up physical exercise such as jogging, yoga, gym sessions, and leisure sports have driven the demand for high-performance, comfortable clothing. Health campaigns promoted by the government and social media influences supporting active lifestyles have also driven the trend. Malaysians are increasingly focusing on fitness not just for well-being but also socially and aesthetically. Sportswear is no longer only the preserve of athletes but has become popular among consumers in general looking for functional yet fashionable apparel for active lifestyles. The expanding culture of fitness is encouraging retailers and brands to extend their ranges with breathable, stretchy, and technology-enhanced clothing to address changing consumer demands.

Growth of Athleisure and Lifestyle Shifts

The blending of casual wear with athletic wear, commonly known as athleisure, has significantly influenced the Malaysia sportswear market growth. Consumers increasingly prefer apparel that offers both style and utility, suitable for gym sessions as well as casual outings or work-from-home environments. This trend is fueled by changing fashion preferences, especially among younger demographics seeking comfort, versatility, and trendiness in everyday clothing. Social media and influencer marketing also play a key role in promoting athleisure as a lifestyle statement. The line between sportswear and daily wear continues to blur, pushing brands to design multipurpose clothing that caters to fashion-forward yet functionality-driven consumers. As a result, athleisure has become a dominant segment, reshaping the market’s trajectory across urban and semi-urban areas in Malaysia.

E-Commerce Expansion and Brand Accessibility

The rapid growth of e-commerce in Malaysia has transformed how consumers shop for sportswear, making a wide range of global and local brands more accessible than ever before. Online platforms offer the convenience of browsing, comparing, and purchasing sports apparel without geographical limitations. Major international sportswear brands, as well as local start-ups, are leveraging digital channels to engage customers through virtual fittings, influencer promotions, and targeted ads. Additionally, online-exclusive discounts, fast delivery services, and flexible return policies have strengthened consumer confidence in buying sportswear online. The expansion of digital payment systems and smartphone penetration further supports this trend. As consumer behavior shifts toward digital-first shopping experiences, e-commerce is expected to remain a key growth engine for the sportswear market in Malaysia.

Malaysia Sportswear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, distribution channel, and end user.

Product Insights:

• Shoes
• Clothes

The report has provided a detailed breakup and analysis of the market based on the product. This includes shoes and clothes.

Distribution Channel Insights:

• Online Stores
• Retail Stores

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online stores and retail stores.

End User Insights:

• Men
• Women
• Kids

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes men, women, and kids.

Regional Insights:

• Selangor
• W.P. Kuala Lumpur
• Johor
• Sarawak
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Selangor, W.P. Kuala Lumpur, Johor, Sarawak, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Malaysia Sportswear Market News:

• In March 2025, Global athletic brand PUMA partnered with Copenhagen’s running label SAYSKY to launch their debut joint collection. Tailored for runners across all skill levels, the PUMA x SAYSKY lineup features high-performance apparel and footwear, infused with ocean-inspired aesthetics. The collection symbolizes the emotional journey of running and the shared spirit within the running community.
• In January 2025, International sportswear brand 361° officially launched its inaugural retail outlet in Malaysia, marking a pivotal step in its growth strategy within Southeast Asia. This opening highlights its dedication to delivering cutting-edge athletic apparel and gear to fitness enthusiasts and professional athletes throughout the region.

Malaysia Sportswear Market Report Coverage:

Key Questions Answered in This Report:

• How has the Malaysia sportswear market performed so far and how will it perform in the coming years?
• What is the breakup of the Malaysia sportswear market on the basis of product?
• What is the breakup of the Malaysia sportswear market on the basis of distribution channel?
• What is the breakup of the Malaysia sportswear market on the basis of end user?
• What is the breakup of the Malaysia sportswear market on the basis of region?
• What are the various stages in the value chain of the Malaysia sportswear market? 
• What are the key driving factors and challenges in the Malaysia sportswear market?
• What is the structure of the Malaysia sportswear market and who are the key players?
• What is the degree of competition in the Malaysia sportswear market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Malaysia sportswear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Malaysia sportswear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Malaysia sportswear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.