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India Male Grooming Products Market to Grow at 7.93% During 2022-2027, Impelled by Growing Consciousness Regarding Personal Wellness and Appearance

Published on Apr 20, 2022

IMARC Group’s latest report, titled “India Male Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the India male grooming products market is expected to grow at 7.93% during 2022-2027. Male grooming products refer to various skincare, hair care, and shaving products used by men for maintaining overall cleanliness and hygiene while improving their physical appearance. Some commonly available products include moisturizers, shampoos, shaving cream and foam, deodorants, aftershave, cologne, facial creams, cleansers, serums, face masks, and anti-aging creams. They also comprise cosmetic products, such as face whitening solutions, bronzers, and concealers. Nowadays, manufacturers are introducing exclusive product lines for men due to the changing grooming patterns and improving living standards, which is escalating the demand for male grooming products in India. 

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.        

India Male Grooming Products Market Trends:

The growing consciousness regarding personal wellness and appearance among men represents the primary factor driving the market in India. Besides this, the increasing number of men’s salons and improving socio-economic conditions in the country are other major growth-inducing factors. Additionally, male consumers, especially the young population, are heavily spending on grooming products due to the changing attitudes toward traditional masculinity and emerging metrosexual culture. In line with this, the rising influence of social media platforms, such as Instagram, YouTube, and Facebook, has augmented the product demand. Furthermore, several key players are focusing on product innovations, such as the launch of electric shavers, razors, and body groomers integrated with new performance features built on the latest technologies. They are also investing in marketing campaigns and celebrity endorsements to build their brand image and boost overall sales. Apart from this, the shifting consumer preferences toward do-it-yourself (DIY) grooming kits on account of the temporary closure of beauty salons amid the recent outbreak of coronavirus disease (COVID-19) has accelerated the product adoption rate. Other factors, including the escalating demand for natural, organic, and clean-label products, inflating consumer expenditure capacities, and easy product availability via e-commerce and online retail channels, are also providing a positive thrust to the market growth. 

Market Summary:

  • Based on the product, the market has been classified into male toiletries, electric products, aftershave lotions, and others. 
  • On the basis of the price range, the market has been bifurcated into mass and premium products. 
  • The market has been divided based on the distribution channel into supermarkets and hypermarkets, pharmacy stores, online stores, and others. 
  • Region-wise, the market has been segmented into North India, West and Central India, South India, and East India. 
  • The competitive landscape of the market has also been analyzed, along with the detailed profiles of the key players operating in the industry.


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