India Male Grooming Products Market to Grow at 7.2% During 2024-2032, Impelled by Growing Consciousness Regarding Personal Wellness and Appearance

April 20, 2022 | Retail

IMARC Group’s latest report, titled “India Male Grooming Products Market Report by Product (Male Toiletries, Electric Products, After Shave Lotions, and Others), Price Range (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), and Region 2024-2032,” finds that the India male grooming products market is expected to grow at a CAGR of 7.2% during 2024-2032. Male grooming products refer to various skincare, hair care, and shaving products used by men for maintaining overall cleanliness and hygiene while improving their physical appearance. Some commonly available products include moisturizers, shampoos, shaving cream and foam, deodorants, aftershave, cologne, facial creams, cleansers, serums, face masks, and anti-aging creams. They also comprise cosmetic products, such as face whitening solutions, bronzers, and concealers. Nowadays, manufacturers are introducing exclusive product lines for men due to the changing grooming patterns and improving living standards, which is escalating the demand for male grooming products in India. 

India Male Grooming Products Market Trends:

The growing consciousness regarding personal wellness and appearance among men represents the primary factor driving the market in India. Besides this, the increasing number of men’s salons and improving socio-economic conditions in the country are other major growth-inducing factors. Additionally, male consumers, especially the young population, are heavily spending on grooming products due to the changing attitudes toward traditional masculinity and emerging metrosexual culture. In line with this, the rising influence of social media platforms, such as Instagram, YouTube, and Facebook, has augmented the product demand. Furthermore, several key players are focusing on product innovations, such as the launch of electric shavers, razors, and body groomers integrated with new performance features built on the latest technologies. They are also investing in marketing campaigns and celebrity endorsements to build their brand image and boost overall sales. Apart from this, the shifting consumer preferences toward do-it-yourself (DIY) grooming kits on account of the temporary closure of beauty salons amid the recent outbreak of coronavirus disease (COVID-19) has accelerated the product adoption rate. Other factors, including the escalating demand for natural, organic, and clean-label products, inflating consumer expenditure capacities, and easy product availability via e-commerce and online retail channels, are also providing a positive thrust to the market growth. 

Market Summary:

  • Based on the product, the market has been classified into male toiletries, electric products, aftershave lotions, and others. 
  • On the basis of the price range, the market has been bifurcated into mass and premium products. 
  • The market has been divided based on the distribution channel into supermarkets and hypermarkets, pharmacy stores, online stores, and others. 
  • Region-wise, the market has been segmented into North India, West and Central India, South India, and East India. 
  • The competitive landscape of the market has also been analyzed, along with the detailed profiles of the key players operating in the industry.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product, Price Range, Distribution Channel, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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India Male Grooming Products Market to Grow at 7.2% During 2024-2032, Impelled by Growing Consciousness Regarding Personal Wellness and Appearance
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