India Male Grooming Products Market Size, Share, Trends and Forecast by Product, Price Range, Distribution Channel, and Region, 2025-2033

India Male Grooming Products Market Size and Share:

The India male grooming products market size reached USD 2.3 Billion in 2024. The market is expected to reach USD 4.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.8% during 2025-2033. The market growth is attributed to inflating disposable income and improving living standards, growing consciousness among men about personal wellness and appearance, rapid expansion of unisex and male salons, rising penetration of network connectivity, increasing influence of social media platforms, consumer knowledge about harmful effects of chemical compounds, and expansion of organized retail channels.

Market Insights:

• On the basis of region, the market has been divided into North India, West and Central India, South India, and East India.
• On the basis of product, the market has been divided into Male Toiletries, Electric Products, After Shave Lotions, and Others.
• On the basis of price range, the market has been divided into Mass Products and Premium Products.
• On the basis of distribution channel, the market has been divided into Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others.

Market Size and Forecast:

• 2024 Market Size: USD 2.3 Billion
• 2033 Projected Market Size: USD 4.3 Billion
• CAGR (2025-2033): 6.8%

Male grooming products comprise haircare, skincare, and shaving products used for enhancing physical appearance and maintaining personal hygiene. They include facial creams, anti-aging and shaving creams, deodorants, aftershave, cologne, shampoos, serums, lip balm, lotions, blemish gel, and moisturizers. They help prevent skin damage from direct exposure to ultraviolet (UV) radiation, remove dead skin cells, dirt, and oil, promote cell renewal, and rejuvenate skin and hair. As a result, male grooming products are gaining traction, especially among the millennial population of India.

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Inflating disposable income and improving the living standards of individuals represent one of the key factors positively influencing the market in India. In addition, the growing consciousness among men about personal wellness and appearance is catalyzing the demand for male grooming products in the country. This, along with the rapid expansion of unisex and male salons across the country, is increasing the requirement for grooming products. Apart from this, the rising penetration of network connectivity and the increasing reliance of consumers on smartphones, laptops, and tablets are strengthening the market growth. In line with this, the rising influence of social media platforms and the emerging trend of creating fitness content are augmenting the demand for these products. Furthermore, the increasing consumer knowledge about the harmful effects of chemical compounds used in formulating grooming products is promoting the use of the natural, clean label, and organic product variants. Additionally, leading players are focusing on marketing strategies and promotional activities through celebrity endorsements and paid advertisements on television (TV) and roadside hoardings. Moreover, the expansion of organized retail channels across the country, such as hypermarkets, supermarkets, and convenience stores, in confluence with the proliferation of the e-commerce industry offering exciting deals, secured payment methods, and free doorstep delivery, is propelling market growth.

India Male Grooming Products Market Trends:

Increasing Focus on Skincare and Wellness

The modern Indian male consumer is increasingly prioritizing skincare and overall wellness, significantly driving India male grooming products market share across urban and semi-urban regions. This shift represents a fundamental change in male grooming attitudes, with men becoming more conscious about maintaining healthy skin through specialized skincare routines including cleansers, moisturizers, anti-aging creams, and sun protection products. The market expansion is particularly evident in the skincare segment, where men are investing in premium products that address specific concerns such as acne, dark spots, and premature aging. Wellness-focused grooming extends beyond basic hygiene to encompass holistic health practices, with men seeking products that combine functionality with natural ingredients, which also contributes to the India male grooming products market growth. This trend is supported by increasing health consciousness, lifestyle changes, and the recognition that grooming is an essential component of self-care and professional success. The market response includes innovative formulations designed specifically for male skin, addressing unique concerns such as thicker skin texture and higher sebum production.

Influence of Social Media and Fitness Culture

Social media platforms and fitness culture are profoundly shaping the market landscape, creating new consumer behaviors and product demand patterns. The proliferation of fitness influencers, grooming tutorials, and lifestyle content on platforms like Instagram, YouTube, and TikTok has educated men about grooming techniques and product benefits, as per the India male grooming products market analysis. The market forecast indicates sustained growth driven by social media influence, particularly among millennials and Gen Z consumers who are highly engaged with digital content. Fitness culture has normalized the concept of male self-care, with gym-goers and fitness enthusiasts actively seeking products that complement their active lifestyles, including pre and post-workout skincare, deodorants, and hair styling products. The key players have responded by developing targeted marketing campaigns featuring fitness personalities and creating product formulations designed for active lifestyles. This cultural shift has transformed male grooming from a basic necessity to a lifestyle choice, significantly expanding male grooming products industry in India and driving innovation in product development and marketing strategies.

Growth, Opportunities, and Challenges in the India Male Grooming Products Market:

• Growth Drivers of the India Male Grooming Products Market: These are the primary factors propelling market expansion. Inflating disposable income and improving living standards are driving increased spending on grooming products. Growing consciousness among men about personal wellness and appearance is creating sustained demand. The rapid expansion of unisex and male salons across the country is increasing product requirements and introducing new consumer segments to grooming solutions as per the India male grooming products market forecast.
• Opportunities in the India Male Grooming Products Market: The untapped rural and semi-urban markets present significant expansion opportunities as awareness and disposable income increase. Premium and specialized product segments offer higher margin opportunities, particularly in beard care, anti-aging, and organic formulations. The growing e-commerce penetration creates opportunities for direct-to-consumer brands and personalized grooming solutions. These represent potential areas for future market development and revenue generation.
• Challenges in the India Male Grooming Products Market: Cultural barriers are one of the major obstacles that could hinder market growth, as per the India male grooming products market analysis. Traditional mindsets in certain regions may limit product adoption rates among conservative consumer segments. Intense competition and price sensitivity create margin pressures, particularly in the mass market segment. Additionally, supply chain complexities and the need for continuous innovation to meet evolving consumer preferences pose operational challenges for market players.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India male grooming products market report, along with forecasts at the country and regional levels from 2025-2033. Our report has categorized the market based on product, price range, and distribution channel.

Breakup by Product:

• Male Toiletries
• Electric Products
• After Shave Lotions
• Others

Male toiletries currently account for the largest market share due to the expansion of hotels and male and unisex salons in India.

Breakup by Price Range:

• Mass Products
• Premium Products

Based on price range, the market has been bifurcated into mass products and premium products.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

Supermarkets and hypermarkets dominate the market as they offer a wide range of products and easy availability to customers.

Breakup by Region:

• North India
• West and Central India
• South India
• East India

North India exhibits a clear dominance in the market on account of the increasing establishment of supermarkets, hypermarkets, and convenience stores in the region.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Latest News and Developments:

• In June 2025, Swiss-born premium men’s grooming brand TAILOR’S entered the Indian market through a launch at Looks Salon outlets nationwide. Known for blending heritage barbering traditions with modern scientific innovation, the brand introduced products like Tea Tree Wash, Beard Balm, Styling Clay, and Post Shave Balm, all crafted with purposeful natural ingredients.
• In October 2024, lifestyle brand ASORT entered India’s men’s grooming market with the launch of the Mr. Huffman collection. The range features face washes, serums, creams, beard oils, and styling gels, designed to meet the growing demand for premium grooming solutions. ASORT aims to position Mr. Huffman as a high-performance brand blending quality, innovation, and luxury for modern men.
• In August 2024, Emami Ltd signed a binding agreement to acquire the remaining 49.6% stake in Helios Lifestyle Pvt Ltd, taking full ownership of its premium men’s grooming brand The Man Company. The acquisition strengthens Emami’s position in the fast-growing digital-first male grooming segment, complementing its existing portfolio led by Fair and Handsome. With this 100% acquisition, Emami plans to scale the brand further and position it among India’s leading men’s grooming names.
• In April 2024, Piramal Pharma Limited entered India’s men’s grooming products market with the launch of its new brand BOHEM. The initial range includes a hair removal spray, an underarm roll-on and a beard growth oil infused with 15 natural oils, aimed at normalizing men’s self-care and grooming routines. BOHEM will expand into face washes, serums, and shower gels, with distribution nationwide through Amazon, Flipkart, Wellify, and quick commerce platforms.

Report Coverage: