The India male grooming products market is currently witnessing strong growth. Male grooming products are utilized for maintaining hygiene and improving physical appearance. These products comprise shaving creams, deodorants, aftershave, cologne, shampoos, moisturizers, facial creams, serums, face masks and anti-aging creams. At present, the rapidly advancing socio-economic scenarios, along with the changing lifestyles of young men, are positively influencing the demand for male grooming products in India.
The increasing image consciousness, coupled with inflating disposable incomes, is strengthening the male grooming products market growth in India. Apart from this, the leading players are investing in innovative campaigns and celebrity endorsements to build the brand’s image and expand their overall sales. Furthermore, the rising metrosexual culture, strong internet penetration and increasing influence of social media platforms, such as YouTube, Instagram and Facebook, are some of the factors propelling the market growth in the country. Moreover, the outbreak of the coronavirus disease (COVID-19) and lockdowns implemented by the Government of India to prevent the spread of the pandemic have resulted in the rising demand for male grooming products via e-commerce websites. On account of these factors, the market is expected to continue its moderate growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the India male grooming products market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product, price range and distribution channel.
Breakup by Product:
Breakup by Price Range:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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