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India Male Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The India male grooming products market is expected to exhibit a CAGR of 7.93% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Male grooming products comprise haircare, skincare, and shaving products used for enhancing physical appearance and maintaining personal hygiene. They include facial creams, anti-aging and shaving creams, deodorants, aftershave, cologne, shampoos, serums, lip balm, lotions, blemish gel, and moisturizers. They help prevent skin damage from direct exposure to ultraviolet (UV) radiation, remove dead skin cells, dirt, and oil, promote cell renewal, and rejuvenate skin and hair. As a result, male grooming products are gaining traction, especially among the millennial population of India.

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Male Grooming Products Market Trends:

Inflating disposable income and improving the living standards of individuals represent one of the key factors positively influencing the market in India. In addition, the growing consciousness among men about personal wellness and appearance is catalyzing the demand for male grooming products in the country. This, along with the rapid expansion of unisex and male salons across the country, is increasing the requirement for grooming products. Apart from this, the rising penetration of network connectivity and the increasing reliance of consumers on smartphones, laptops, and tablets are strengthening the market growth. In line with this, the rising influence of social media platforms and the emerging trend of creating fitness content are augmenting the demand for these products. Furthermore, the increasing consumer knowledge about the harmful effects of chemical compounds used in formulating grooming products is promoting the use of the natural, clean label, and organic product variants. Additionally, leading players are focusing on marketing strategies and promotional activities through celebrity endorsements and paid advertisements on television (TV) and roadside hoardings. Moreover, the expansion of organized retail channels across the country, such as hypermarkets, supermarkets, and convenience stores, in confluence with the proliferation of the e-commerce industry offering exciting deals, secured payment methods, and free doorstep delivery, is propelling market growth.

 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Indian male grooming products market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product, price range, and distribution channel.

Breakup by Product:

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Male toiletries currently account for the largest market share due to the expansion of hotels and male and unisex salons in India.

Breakup by Price Range:

  • Mass Products
  • Premium Products

Based on price range, the market has been bifurcated into mass products and premium products.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others

Supermarkets or hypermarkets dominate the market as they offer a wide range of products and easy availability to customers.

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India

North India exhibits a clear dominance in the market on account of the increasing establishment of supermarkets, hypermarkets, and convenience stores in the region.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million
Segment Coverage Product, Price Range, Distribution Channel, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Male Grooming Products Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product
    6.1    Male Toiletries
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Electric Products
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    After Shave Lotions
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7    Market Breakup by Price Range
    7.1    Mass Products
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Premium Products
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Pharmacy Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Online Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Others
        8.4.1 Market Trends
        8.4.2 Market Forecast
9    Market Breakup by Region
    9.1    North India
        9.1.1 Market Trends
        9.1.2 Market Breakup by State
        9.1.3 Market Forecast
    9.2    West and Central India
        9.2.1 Market Trends
        9.2.2 Market Breakup by State
        9.2.3 Market Forecast
    9.3    South India 
        9.3.1 Market Trends
        9.3.2 Market Breakup by State
        9.3.3 Market Forecast
    9.4    East India
        9.4.1 Market Trends
        9.4.2 Market Breakup by State
        9.4.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Policy and Regulatory Landscape
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players

List of Figures

Figure 1: India: Male Grooming Products Market: Major Drivers and Challenges
Figure 2: India: Male Grooming Products Market: Sales Value (in Million US$), 2016-2021
Figure 3: India: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: India: Male Grooming Products Market: Breakup by Product (in %), 2021
Figure 5: India: Male Grooming Products Market: Breakup by Price Range (in %), 2021
Figure 6: India: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2021
Figure 7: India: Male Grooming Products Market: Breakup by Region (in %), 2021
Figure 8: India: Male Grooming Products (Male Toiletries) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: India: Male Grooming Products (Male Toiletries) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: India: Male Grooming Products (Electric Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: India: Male Grooming Products (Electric Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: India: Male Grooming Products (After Shave Lotions) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: India: Male Grooming Products (After Shave Lotions) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: India: Male Grooming Products (Other Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: India: Male Grooming Products (Other Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: India: Male Grooming Products (Mass Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: India: Male Grooming Products (Mass Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: India: Male Grooming Products (Premium Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: India: Male Grooming Products (Premium Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: India: Male Grooming Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: India: Male Grooming Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: India: Male Grooming Products (Pharmacy Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: India: Male Grooming Products (Pharmacy Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: India: Male Grooming Products (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: India: Male Grooming Products (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: India: Male Grooming Products (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: India: Male Grooming Products (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: North India: Male Grooming Products Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: North India: Male Grooming Products Market: Breakup by State (in %), 2021
Figure 30: North India: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: West and Central India: Male Grooming Products Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: West and Central India: Male Grooming Products Market: Breakup by State (in %), 2021
Figure 33: West and Central India: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: South India: Male Grooming Products Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: South India: Male Grooming Products Market: Breakup by State (in %), 2021
Figure 36: South India: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: East India: Male Grooming Products Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: East India: Male Grooming Products Market: Breakup by State (in %), 2021
Figure 39: East India: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: India: Male Grooming Products Industry: SWOT Analysis
Figure 41: India: Male Grooming Products Industry: Value Chain Analysis
Figure 42: India: Male Grooming Products Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Male Grooming Products Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Male Grooming Products Market Forecast: Breakup by Product (in Million US$), 2022-2027
Table 3: India: Male Grooming Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 4: India: Male Grooming Products Market Forecast: Breakup by Price Range (in Million US$), 2022-2027
Table 5: India: Male Grooming Products Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: India: Male Grooming Products Market: Competitive Structure
Table 7: India: Male Grooming Products Market: Key Players


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Key Questions Answered in This Report

The India male grooming products market was valued at US$ 1.86 Billion in 2021.

We expect the India male grooming products market to exhibit a CAGR of 7.93% during 2022-2027.

The rising trend of the metrosexual man, along with the increasing penetration of social media in
encouraging men to use various grooming products, is primarily driving the India male grooming
products market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
male grooming products across the nation.

Based on the product, the India male grooming products market has been segmented into male
toiletries, electric products, after shave lotions, and others. Currently, male toiletries hold the majority
of the total market share.

Based on the distribution channel, the India male grooming products market can be categorized into
supermarkets and hypermarkets, pharmacy stores, online stores, and others. Among these,
supermarkets and hypermarkets accounts for the largest market share.

On a regional level, the market has been classified into North India, West and Central India, South India,
and East India, where North India currently dominates the India male grooming products market.

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