Market Overview:

The India male grooming products market is expected to exhibit a CAGR of 7.93% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Male grooming products comprise haircare, skincare, and shaving products used for enhancing physical appearance and maintaining personal hygiene. They include facial creams, anti-aging and shaving creams, deodorants, aftershave, cologne, shampoos, serums, lip balm, lotions, blemish gel, and moisturizers. They help prevent skin damage from direct exposure to ultraviolet (UV) radiation, remove dead skin cells, dirt, and oil, promote cell renewal, and rejuvenate skin and hair. As a result, male grooming products are gaining traction, especially among the millennial population of India.

Male Grooming Products Market Trends:

Inflating disposable income and improving the living standards of individuals represent one of the key factors positively influencing the market in India. In addition, the growing consciousness among men about personal wellness and appearance is catalyzing the demand for male grooming products in the country. This, along with the rapid expansion of unisex and male salons across the country, is increasing the requirement for grooming products. Apart from this, the rising penetration of network connectivity and the increasing reliance of consumers on smartphones, laptops, and tablets are strengthening the market growth. In line with this, the rising influence of social media platforms and the emerging trend of creating fitness content are augmenting the demand for these products. Furthermore, the increasing consumer knowledge about the harmful effects of chemical compounds used in formulating grooming products is promoting the use of the natural, clean label, and organic product variants. Additionally, leading players are focusing on marketing strategies and promotional activities through celebrity endorsements and paid advertisements on television (TV) and roadside hoardings. Moreover, the expansion of organized retail channels across the country, such as hypermarkets, supermarkets, and convenience stores, in confluence with the proliferation of the e-commerce industry offering exciting deals, secured payment methods, and free doorstep delivery, is propelling market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Indian male grooming products market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product, price range, and distribution channel.

Breakup by Product:

• Male Toiletries
• Electric Products
• After Shave Lotions
• Others

Male toiletries currently account for the largest market share due to the expansion of hotels and male and unisex salons in India.

Breakup by Price Range:

• Mass Products
• Premium Products

Based on price range, the market has been bifurcated into mass products and premium products.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

Supermarkets or hypermarkets dominate the market as they offer a wide range of products and easy availability to customers.

Breakup by Region:

• North India
• West and Central India
• South India
• East India

North India exhibits a clear dominance in the market on account of the increasing establishment of supermarkets, hypermarkets, and convenience stores in the region.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage: