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Marketing Resource Management Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global marketing resource management market size reached US$ 3.3 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 6.3 Billion by 2027, exhibiting a growth rate (CAGR) of 11.2% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Marketing resource management (MRM) refers to a cloud-based software application that is used by organizations for effectively managing and centralizing their marketing operations. It enables the organization to unify brand compliance, marketing workflows and tracking their return on investment (ROI). It primarily performs budgeting, planning and management of the marketing assets, content and project, and analyzing the effectiveness of marketing communications and initiatives. Owing to these benefits, it finds extensive applications across various industries, including banking, financial services and insurance (BFSI), information technology (IT), healthcare, retail and automotive.

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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The emerging trend of digitization, along with the increasing utilization of cloud-based MRM solutions across the globe, represent as the key factors driving the growth of the market. Organizations are rapidly shifting toward cloud and software-as-a-service (SaaS)-based solutions to create a marketing ecosystem that is highly cost-effective and customizable. Furthermore, the integration of MRM with artificial intelligence (AI) and big data tools for data-driven marketing, is also providing a boost to the market growth. These technologically advanced solutions assist organizations in gauging the effectiveness of their digital marketing assets and take corrective measures for maximum profits. The growing organizational demand for personalized brand imaging is acting as another growth-inducing factor. MRM is programmed to deliver customer-centric content for enhanced brand experience with unique customer profiles and improved market presence of the organization, which is facilitating its adoption by various organizations. Other factors, including rapid urbanization, increasing expenditure capacities of the consumers and extensive research and development (R&D) in the field of information technology (IT), are projected to drive the market further. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global marketing resource management market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on solution type, deployment type, end-user and vertical.

Breakup by Solution Type:

  • Marketing Reporting and Analytics
  • Capacity Planning Management
  • Financial Management
  • Creative Production Management
  • Brand and Advertising Management
  • Marketing Asset Management
  • Others
     

Breakup by Deployment Type:

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Cloud-based
  • On-premises
     

Breakup by End-User:

  • Large Enterprises
  • Small and Medium Enterprises
     

Breakup by Vertical:

  • Media and Entertainment
  • Retail
  • BFSI
  • Healthcare
  • Consumer Goods
  • Automotive
  • Manufacturing
  • Apparel
  • Others
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Adobe, Brandmaker, IBM Corporation, Infor, Microsoft Corporation, North Plain Systems, SAP SE, SAS, Teradata Corporation, Workfront Inc., etc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Solution Type, Deployment Type, End-User, Vertical, Region
Region Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Adobe, Brandmaker, IBM Corporation, Infor, Microsoft Corporation, North Plain Systems, SAP SE, SAS, Teradata Corporation and Workfront Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the global marketing resource management market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the global marketing resource management market?
  • What is the breakup of the market based on the solution type?
  • What is the breakup of the market based on the deployment type?
  • What is the breakup of the market based on the end-user?
  • What is the breakup of the market based on the vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global marketing resource management market and who are the key players?
  • What is the degree of competition in the industry?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Marketing Resource Management Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Solution Type
    6.1    Marketing Reporting and Analytics
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Capacity Planning Management
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Financial Management
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Creative Production Management
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Brand and Advertising Management
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Marketing Asset Management
        6.6.1 Market Trends
        6.6.2 Market Forecast
    6.7    Others
        6.7.1 Market Trends
        6.7.2 Market Forecast
7   Market Breakup by Deployment Type
    7.1    Cloud-based
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    On-premises
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by End-User
    8.1    Large Enterprises
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Small and Medium Enterprises
        8.2.1 Market Trends
        8.2.2 Market Forecast
9   Market Breakup by Vertical
    9.1    Media and Entertainment
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Retail
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    BFSI
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Healthcare
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Consumer Goods
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Automotive
        9.6.1 Market Trends
        9.6.2 Market Forecast
    9.7    Manufacturing
        9.7.1 Market Trends
        9.7.2 Market Forecast
    9.8    Apparel
        9.8.1 Market Trends
        9.8.2 Market Forecast
    9.9    Others
        9.9.1 Market Trends
        9.9.2 Market Forecast
10  Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Adobe
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
           14.3.1.3 Financials
           14.3.1.4 SWOT Analysis
        14.3.2    Brandmaker
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
           14.3.2.3 Financials
        14.3.3    IBM Corporation
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
           14.3.3.3 Financials
           14.3.3.4 SWOT Analysis
        14.3.4    Infor
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
        14.3.5    Microsoft Corporation
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
           14.3.5.3 Financials
           14.3.5.4 SWOT Analysis
        14.3.6    North Plain Systems
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
        14.3.7    SAP SE
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
           14.3.7.3 Financials
           14.3.7.4 SWOT Analysis
        14.3.8    SAS
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
           14.3.8.3 SWOT Analysis
        14.3.9    Teradata Corporation
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
           14.3.9.3 Financials
           14.3.9.4 SWOT Analysis
        14.3.10    Workfront Inc.
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio

List of Figures

Figure 1: Global: Marketing Resource Management Market: Major Drivers and Challenges
Figure 2: Global: Marketing Resource Management Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Marketing Resource Management Market: Breakup by Solution Type (in %), 2021
Figure 4: Global: Marketing Resource Management Market: Breakup by Deployment Type (in %), 2021
Figure 5: Global: Marketing Resource Management Market: Breakup by End-User (in %), 2021
Figure 6: Global: Marketing Resource Management Market: Breakup by Vertical (in %), 2021
Figure 7: Global: Marketing Resource Management Market: Breakup by Region (in %), 2021
Figure 8: Global: Marketing Resource Management Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 9: Global: Marketing Resource Management (Marketing Reporting and Analytics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Marketing Resource Management (Marketing Reporting and Analytics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Marketing Resource Management (Capacity Planning Management) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Marketing Resource Management (Capacity Planning Management) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Marketing Resource Management (Financial Management) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Marketing Resource Management (Financial Management) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Marketing Resource Management (Creative Production Management) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Marketing Resource Management (Creative Production Management) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Marketing Resource Management (Brand and Advertising Management) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Marketing Resource Management (Brand and Advertising Management) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Marketing Resource Management (Marketing Asset Management) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Marketing Resource Management (Marketing Asset Management) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Marketing Resource Management (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Marketing Resource Management (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Marketing Resource Management (Cloud-based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Marketing Resource Management (Cloud-based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Marketing Resource Management (On-premises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Marketing Resource Management (On-premises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Marketing Resource Management (Large Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Marketing Resource Management (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Marketing Resource Management (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Marketing Resource Management (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Marketing Resource Management (Media and Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Marketing Resource Management (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Marketing Resource Management (Retail) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Marketing Resource Management (Retail) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Marketing Resource Management (BFSI) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Marketing Resource Management (BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Global: Marketing Resource Management (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Global: Marketing Resource Management (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Global: Marketing Resource Management (Consumer Goods) Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Global: Marketing Resource Management (Consumer Goods) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Global: Marketing Resource Management (Automotive) Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Global: Marketing Resource Management (Automotive) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Global: Marketing Resource Management (Manufacturing) Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Global: Marketing Resource Management (Manufacturing) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Global: Marketing Resource Management (Apparel) Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Global: Marketing Resource Management (Apparel) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: Global: Marketing Resource Management (Other Verticals) Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: Global: Marketing Resource Management (Other Verticals) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: North America: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: North America: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: United States: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: United States: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Canada: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Canada: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Asia Pacific: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Asia Pacific: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: China: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: China: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Japan: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Japan: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: India: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: India: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: South Korea: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: South Korea: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Australia: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Australia: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Indonesia: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Indonesia: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Others: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Others: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Europe: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Europe: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Germany: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Germany: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: France: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: France: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: United Kingdom: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: United Kingdom: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Italy: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Italy: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Spain: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Spain: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Russia: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Russia: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Others: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Others: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 87: Latin America: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 88: Latin America: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 89: Brazil: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 90: Brazil: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 91: Mexico: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 92: Mexico: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 93: Others: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 94: Others: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 95: Middle East and Africa: Marketing Resource Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 96: Middle East and Africa: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 97: Global: Marketing Resource Management Industry: SWOT Analysis
Figure 98: Global: Marketing Resource Management Industry: Value Chain Analysis
Figure 99: Global: Marketing Resource Management Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Marketing Resource Management Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Marketing Resource Management Market Forecast: Breakup by Solution Type (in Million US$), 2022-2027
Table 3: Global: Marketing Resource Management Market Forecast: Breakup by Deployment Type (in Million US$), 2022-2027
Table 4: Global: Marketing Resource Management Market Forecast: Breakup by End-User (in Million US$), 2022-2027
Table 5: Global: Marketing Resource Management Market Forecast: Breakup by Vertical (in Million US$), 2022-2027
Table 6: Global: Marketing Resource Management Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Marketing Resource Management Market: Competitive Structure
Table 8: Global: Marketing Resource Management Market: Key Players


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