• Phone: +1-631-791-1145
  • Email: sales@imarcgroup.com

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Marketing Resource Management Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The global marketing resource management market grew at a CAGR of around 13% during 2014-2019. Marketing resource management (MRM) refers to a cloud-based software application that is used by organizations for effectively managing and centralizing their marketing operations. It enables the organization to unify brand compliance, marketing workflows and tracking their return on investment (ROI). It primarily performs budgeting, planning and management of the marketing assets, content and project, and analyzing the effectiveness of marketing communications and initiatives. Owing to these benefits, it finds extensive applications across various industries, including banking, financial services and insurance (BFSI), information technology (IT), healthcare, retail and automotive.

The emerging trend of digitization, along with the increasing utilization of cloud-based MRM solutions across the globe, represent as the key factors driving the growth of the market. Organizations are rapidly shifting toward cloud and software-as-a-service (SaaS)-based solutions to create a marketing ecosystem that is highly cost-effective and customizable. Furthermore, the integration of MRM with artificial intelligence (AI) and big data tools for data-driven marketing, is also providing a boost to the market growth. These technologically advanced solutions assist organizations in gauging the effectiveness of their digital marketing assets and take corrective measures for maximum profits. The growing organizational demand for personalized brand imaging is acting as another growth-inducing factor. MRM is programmed to deliver customer-centric content for enhanced brand experience with unique customer profiles and improved market presence of the organization, which is facilitating its adoption by various organizations. Other factors, including rapid urbanization, increasing expenditure capacities of the consumers and extensive research and development (R&D) in the field of information technology (IT), are projected to drive the market further. Looking forward, IMARC Group expects the global marketing resource management market to witness strong growth during the forecast period (2020-2025).

Breakup by Solution Type:

  • Marketing Reporting and Analytics
  • Capacity Planning Management
  • Financial Management
  • Creative Production Management
  • Brand and Advertising Management
  • Marketing Asset Management
  • Others
     

Breakup by Deployment Type:

  • Cloud-based
  • On-premises
     

Breakup by End-User:

  • Large Enterprises
  • Small and Medium Enterprises
     

Breakup by Vertical:

  • Media and Entertainment
  • Retail
  • BFSI
  • Healthcare
  • Consumer Goods
  • Automotive
  • Manufacturing
  • Apparel
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

 

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Adobe, Brandmaker, IBM Corporation, Infor, Microsoft Corporation, North Plain Systems, SAP SE, SAS, Teradata Corporation, Workfront Inc., etc.

Key Questions Answered in This Report:

  • How has the global marketing resource management market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the global marketing resource management market?
  • What is the breakup of the market based on the solution type?
  • What is the breakup of the market based on the deployment type?
  • What is the breakup of the market based on the end-user?
  • What is the breakup of the market based on the vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global marketing resource management market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Marketing Resource Management Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Solution Type
    6.1    Marketing Reporting and Analytics
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Capacity Planning Management
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Financial Management
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Creative Production Management
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Brand and Advertising Management
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Marketing Asset Management
        6.6.1 Market Trends
        6.6.2 Market Forecast
    6.7    Others
        6.7.1 Market Trends
        6.7.2 Market Forecast
7    Market Breakup by Deployment Type
    7.1    Cloud-based
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    On-premises
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by End-User
    8.1    Large Enterprises
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Small and Medium Enterprises
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Vertical
    9.1    Media and Entertainment
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Retail
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    BFSI
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Healthcare
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Consumer Goods
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Automotive
        9.6.1 Market Trends
        9.6.2 Market Forecast
    9.7    Manufacturing
        9.7.1 Market Trends
        9.7.2 Market Forecast
    9.9    Apparel
        9.9.1 Market Trends
        9.9.2 Market Forecast
    9.9    Others
        9.9.1 Market Trends
        9.9.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Adobe
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio 
           14.3.1.3 Financials
           14.3.1.4 SWOT Analysis
        14.3.2    Brandmaker
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio 
           14.3.2.3 Financials
        14.3.3    IBM Corporation
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio 
           14.3.3.3 Financials
           14.3.3.4 SWOT Analysis
        14.3.4    Infor
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio 
        14.3.5    Microsoft Corporation
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio 
           14.3.5.3 Financials
           14.3.5.4 SWOT Analysis
        14.3.6    North Plains Systems
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio 
        14.3.7    SAP SE
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio 
           14.3.7.3 Financials
           14.3.7.4 SWOT Analysis
        14.3.8    SAS
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio 
           14.3.8.3 SWOT Analysis
        14.3.9    Teradata Corporation
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio 
           14.3.9.3 Financials
           14.3.9.4 SWOT Analysis
        14.3.10    Workfront Inc.   
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio 

List of Figures

Figure 1: Global: Marketing Resource Management Market: Major Drivers and Challenges
Figure 2: Global: Marketing Resource Management Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Marketing Resource Management Market: Breakup by Solution Type (in %), 2019
Figure 4: Global: Marketing Resource Management Market: Breakup by Deployment Type (in %), 2019
Figure 5: Global: Marketing Resource Management Market: Breakup by End-User (in %), 2019
Figure 6: Global: Marketing Resource Management Market: Breakup by Vertical (in %), 2019
Figure 7: Global: Marketing Resource Management Market: Breakup by Region (in %), 2019
Figure 8: Global: Marketing Resource Management Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 9: Global: Marketing Resource Management (Marketing Reporting and Analytics) Market: Sales Value (in Million US$), 2014 & 2019
Figure 10: Global: Marketing Resource Management (Marketing Reporting and Analytics) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: Global: Marketing Resource Management (Capacity Planning Management) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: Global: Marketing Resource Management (Capacity Planning Management) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 13: Global: Marketing Resource Management (Financial Management) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: Global: Marketing Resource Management (Financial Management) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: Global: Marketing Resource Management (Creative Production Management) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: Global: Marketing Resource Management (Creative Production Management) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: Global: Marketing Resource Management (Brand and Advertising Management) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: Global: Marketing Resource Management (Brand and Advertising Management) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: Global: Marketing Resource Management (Marketing Asset Management) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: Global: Marketing Resource Management (Marketing Asset Management) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: Global: Marketing Resource Management (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: Global: Marketing Resource Management (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: Global: Marketing Resource Management (Cloud-based) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: Global: Marketing Resource Management (Cloud-based) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: Global: Marketing Resource Management (On-premises) Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: Global: Marketing Resource Management (On-premises) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: Global: Marketing Resource Management (Large Enterprises) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: Global: Marketing Resource Management (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: Global: Marketing Resource Management (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: Global: Marketing Resource Management (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 31: Global: Marketing Resource Management (Media and Entertainment) Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: Global: Marketing Resource Management (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: Global: Marketing Resource Management (Retail) Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: Global: Marketing Resource Management (Retail) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: Global: Marketing Resource Management (BFSI) Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: Global: Marketing Resource Management (BFSI) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 37: Global: Marketing Resource Management (Healthcare) Market: Sales Value (in Million US$), 2014 & 2019
Figure 38: Global: Marketing Resource Management (Healthcare) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 39: Global: Marketing Resource Management (Consumer goods) Market: Sales Value (in Million US$), 2014 & 2019
Figure 40: Global: Marketing Resource Management (Consumer goods) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 41: Global: Marketing Resource Management (Automotive) Market: Sales Value (in Million US$), 2014 & 2019
Figure 42: Global: Marketing Resource Management (Automotive) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 43: Global: Marketing Resource Management (Manufacturing) Market: Sales Value (in Million US$), 2014 & 2019
Figure 44: Global: Marketing Resource Management (Manufacturing) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 45: Global: Marketing Resource Management (Apparel) Market: Sales Value (in Million US$), 2014 & 2019
Figure 46: Global: Marketing Resource Management (Apparel) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: Global: Marketing Resource Management (Other Verticals) Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: Global: Marketing Resource Management (Other Verticals) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: North America: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: North America: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: United States: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: United States: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: Canada: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: Canada: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: Asia Pacific: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: Asia Pacific: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: China: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: China: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: Japan: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: Japan: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: India: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: India: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: South Korea: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: South Korea: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: Australia: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 66: Australia: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 67: Indonesia: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 68: Indonesia: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 69: Others: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 70: Others: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 71: Europe: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 72: Europe: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 73: Germany: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 74: Germany: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 75: France: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 76: France: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 77: United Kingdom: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 78: United Kingdom: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 79: Italy: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 80: Italy: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 81: Spain: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 82: Spain: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 83: Russia: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 84: Russia: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 85: Others: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 86: Others: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 87: Latin America: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 88: Latin America: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 89: Brazil: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 90: Brazil: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 91: Mexico: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 92: Mexico: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 93: Others: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 94: Others: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 95: Middle East and Africa: Marketing Resource Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 96: Middle East and Africa: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 97: Global: Marketing Resource Management Industry: SWOT Analysis
Figure 98: Global: Marketing Resource Management Industry: Value Chain Analysis
Figure 99: Global: Marketing Resource Management Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Marketing Resource Management Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Marketing Resource Management Market Forecast: Breakup by Solution Type (in Million US$), 2020-2025
Table 3: Global: Marketing Resource Management Market Forecast: Breakup by Deployment Type (in Million US$), 2020-2025
Table 4: Global: Marketing Resource Management Market Forecast: Breakup by End-User (in Million US$), 2020-2025
Table 5: Global: Marketing Resource Management Market Forecast: Breakup by Vertical (in Million US$), 2020-2025
Table 6: Global: Marketing Resource Management Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 7: Global: Marketing Resource Management Market: Competitive Structure
Table 8: Global: Marketing Resource Management Market: Key Players        

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