Massage Chair Market Report by Conventional/Robotic (Conventional, Robotic), Product Type (Inversion Massage Chairs, Zero Gravity Massage Chairs, Targeted Massage Products, and Others), End Use (Commercial, Residential), Distribution Channel (Specialty Stores, Online, Supermarkets and Hypermarkets, and Others), and Region 2024-2032

Massage Chair Market Report by Conventional/Robotic (Conventional, Robotic), Product Type (Inversion Massage Chairs, Zero Gravity Massage Chairs, Targeted Massage Products, and Others), End Use (Commercial, Residential), Distribution Channel (Specialty Stores, Online, Supermarkets and Hypermarkets, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A2232
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Market Overview:

The global massage chair market size reached US$ 3.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.1% during 2024-2032. The rising awareness about health and wellness, high prevalence of stressful lifestyles, growing aging population globally, significant technological advancements, increasing disposable income levels, and rapid growth of e-commerce industry are some of the major factors propelling the market.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023 US$ 3.7 Billion
Market Forecast in 2032 US$ 5.8 Billion
Market Growth Rate 2024-2032

A massage chair is a specialized piece of furniture designed to provide therapeutic massages to the user. It is equipped with built-in mechanical components, such as rollers, airbags, and vibrators, that mimic the techniques used by human massage therapists. These components are strategically placed throughout the chair to target various areas of the body, including the neck, shoulders, back, arms, legs, and feet. Massage chairs offer a range of massage techniques, including kneading, rolling, tapping, shiatsu, and compression. Users can typically customize their massage experience by adjusting the intensity, speed, and focus of the massage to suit their preferences and specific needs. One of the key benefits of massage chairs is their ability to alleviate muscle tension, reduce stress, and promote relaxation. They can also improve blood circulation, alleviate chronic pain conditions, and enhance overall well-being. Additionally, many modern massage chairs come with advanced features like heat therapy, zero-gravity recline, and various pre-programmed massage modes.

Global Massage Chair Market

Increasing awareness of the importance of physical and mental well-being has led consumers to seek relaxation and stress relief solutions. Massage chairs offer a convenient way to access massage therapy without the need for a human therapist, contributing to their popularity. Additionally, modern, fast-paced lifestyles often result in stress-related health issues. Massage chairs provide an effective means to alleviate stress, reduce muscle tension, and improve overall relaxation, which resonates with consumers seeking relief from daily stressors. Other than this, as the global population ages, there is a growing demand for products that address age-related health concerns. Massage chairs can help seniors manage chronic pain conditions, improve mobility, and enhance their quality of life. Besides this, in regions with increasing disposable income, consumers are more inclined to invest in luxury and wellness products. Massage chairs are considered a premium home appliance, and their sales are positively influenced by economic prosperity. In line with this, the rise of e-commerce platforms has made it easier for consumers to research, compare, and purchase massage chairs online. This increased accessibility has expanded the reach of the market beyond traditional brick-and-mortar retail channels. Furthermore, continuous advancements in technology have led to the development of more sophisticated massage chair models. These chairs now incorporate features like zero-gravity recline, body scanning technology, and customizable massage programs, making them more appealing to a tech-savvy consumer base.

Massage Chair Market Trends/Drivers:

Rising Awareness about Health and Wellness

Individuals are increasingly recognizing the importance of self-care and relaxation in maintaining a healthy lifestyle. Massage chairs offer a convenient and effective means to address these needs. Consumers are seeking ways to reduce stress, alleviate muscle tension, and promote relaxation, all of which are integral components of maintaining overall well-being. The accessibility of massage chairs in homes, offices, and even public spaces allows individuals to incorporate regular massage therapy into their daily routines, making it a practical choice for those looking to prioritize their health and wellness.

Stressful Lifestyles

Modern lifestyles are often marked by high levels of stress due to factors such as demanding work schedules, family responsibilities, and societal pressures. As a result, stress-related health issues have become increasingly common. Massage chairs provide a valuable solution by offering on-demand stress relief. These chairs can help users relax both physically and mentally, reducing the negative effects of stress. They are equipped with various massage techniques that target specific areas of the body, offering relief from muscle tension and promoting relaxation. The ability to unwind and de-stress in the comfort of one's own home or office has made massage chairs a popular choice for individuals seeking respite from the challenges of their hectic lives.

Growing Aging Population

This demographic shift has contributed significantly to the growth of the massage chair market. As individuals age, they often face age-related health concerns, including chronic pain conditions, reduced mobility, and diminished overall well-being. Massage chairs have emerged as a non-invasive and practical solution to address these issues. They can help seniors manage pain, improve circulation, and enhance their quality of life. Additionally, older adults are more likely to invest in products that prioritize their health and comfort, making massage chairs an appealing choice for this demographic. The aging population's demand for wellness-oriented products is expected to continue driving the growth of the massage chair market in the years to come.




Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Massage Chair Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global massage chair market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on conventional/robotic, product type, end use, and distribution channel.

Breakup by Conventional/Robotic:

Massage Chair Market

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  • Conventional
  • Robotic

Robotic massage chairs dominate the market

The report has provided a detailed breakup and analysis of the market based on conventional/robotic. This includes conventional and robotic. According to the report, robotic represented the largest segment.

Robotic massage chairs offer a sophisticated and customizable massage experience, tailored to individual preferences. Advanced technology embedded within these chairs enables precise control over massage intensity, techniques, and targeted areas, providing users with a highly personalized relaxation experience. Additionally, the increasing awareness of the importance of stress relief and relaxation in modern lifestyles has boosted the demand for massage chairs. Robotic massage chairs, with their ability to mimic human touch and alleviate muscle tension, have become sought-after solutions for stress relief and well-being. Furthermore, continuous advancements in robotics and artificial intelligence have led to the development of more efficient and user-friendly massage chair models. These innovations enhance the overall user experience, driving consumer preference towards robotic massage chairs.

Breakup by Product Type:

  • Inversion Massage Chairs
  • Zero Gravity Massage Chairs
  • Targeted Massage Products
  • Others

A detailed breakup and analysis of the market based on the product type has also been provided in the report. This includes inversion massage chairs, zero gravity massage chairs, targeted massage products, and others.

Inversion massage chairs are designed to offer a unique massage experience by incorporating the concept of inversion therapy. These chairs allow users to recline at an angle where their feet are positioned above their heart. This position is believed to help relieve back pain, improve spinal alignment, and reduce pressure on the discs between the vertebrae. Inversion massage chairs typically feature a combination of massage techniques and zero-gravity recline options to enhance the therapeutic effects, making them popular among individuals seeking relief from back-related issues.

Zero gravity massage chairs are engineered to simulate the sensation of weightlessness by reclining the user in a position that distributes their body weight evenly. This alignment reduces pressure on the spine, promotes relaxation, and enhances the massage experience. These chairs often include advanced massage techniques, body scanning technology, and customizable programs. Zero gravity massage chairs have gained popularity due to their ability to provide deep relaxation and alleviate muscle tension, making them a preferred choice for those seeking a luxurious and immersive massage experience.

Targeted massage chairs focus on specific areas of the body, such as the neck, shoulders, or lower back, to provide precise and concentrated relief. They are designed for users who have particular pain or tension in certain body regions and need targeted massage therapy. These chairs typically offer a range of massage modes and intensities to cater to individual preferences. Targeted massage chairs are valued for their ability to address specific pain points effectively, making them a preferred choice for those seeking relief from localized discomfort or tension.

Breakup by End-Use:

  • Commercial
  • Residential

Commercial sector accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on end use. This includes commercial and residential. According to the report, commercial represented the largest segment.

Businesses such as spas, wellness centers, and healthcare facilities invest in massage chairs to enhance their services and attract clients seeking relaxation and therapeutic treatments. Additionally, the corporate sector is increasingly incorporating massage chairs into employee wellness programs to improve staff well-being and productivity. The versatility and durability of commercial-grade massage chairs make them a preferred choice for high-traffic environments. Consequently, the demand for commercial massage chairs remains robust, contributing to their status as the largest segment.

Breakup by Distribution Channel:

  • Specialty Stores
  • Online
  • Supermarkets and Hypermarkets
  • Others

Specialty stores hold the largest share in the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes specialty stores, online, supermarkets and hypermarkets, and others. According to the report, specialty stores accounted for the largest market share.

Specialty stores exclusively focus on massage chairs and related wellness products, creating an environment where customers can access a wide range of options, receive expert guidance, and experience firsthand demonstrations. This specialized approach fosters trust among consumers who value expertise and a dedicated shopping experience, especially when making significant investments in massage chairs. Additionally, specialty stores often offer a curated selection of premium massage chair brands and models, catering to discerning customers who seek quality and performance. This curated assortment allows consumers to choose from top-tier options that align with their specific preferences and requirements. Furthermore, specialty stores typically provide comprehensive after-sales support, including maintenance services, warranties, and customer education. This level of post-purchase care reassures buyers, knowing they can rely on the store for any assistance or issues that may arise.

Breakup by Region

Massage Chair Market

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  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Middle East and Africa
    • Turkey
    • Saudi Arabia
    • Iran
    • United Arab Emirates
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Colombia
    • Chile
    • Peru
    • Others

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), North America (United States and Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Russia, and others), Middle East and Africa (Turkey, Saudi Arabia, Iran, United Arab Emirates, and others), Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, and others). According to the report, North America accounted for the largest market share.

North America places a significant emphasis on health and wellness, with consumers actively seeking solutions to combat stress and promote relaxation. The fast-paced lifestyles prevalent in the region have led to a growing awareness of the need for self-care, making massage chairs an attractive option for individuals looking to unwind and alleviate muscle tension. Additionally, the high disposable income level across the region enables a substantial portion of the population to invest in premium massage chairs. The willingness to spend on wellness and luxury items further fuels the growth of the market. Furthermore, robust marketing and distribution strategies by manufacturers and retailers have expanded the accessibility of massage chairs across North America. This, combined with the region's extensive network of specialty stores, online retailers, and healthcare facilities, ensures that consumers have multiple avenues to explore and purchase massage chairs.

Competitive Landscape:

Leading companies continuously invest in research and development to introduce innovative features and technologies in their massage chairs. These innovations include advanced massage techniques, body scanning technology, zero-gravity recline, and improved customization options. By staying at the forefront of technological advancements, they can meet evolving consumer preferences for more advanced and effective massage experiences. Additionally, key players often pursue expansion strategies to tap into new markets and broaden their customer base. This may involve expanding their presence in regions with untapped potential or entering emerging markets where demand for massage chairs is on the rise. Expansion efforts also encompass collaborations with distributors and retailers to reach a wider audience. Other than this, companies form strategic partnerships with healthcare providers, wellness centers, and corporate entities to promote the use of massage chairs for therapeutic purposes. These partnerships help increase the adoption of massage chairs in healthcare and corporate settings, driving demand and credibility for the product. Besides this, effective branding and digital marketing campaigns are employed to create awareness and build brand loyalty. Key players invest in online advertising, social media marketing, and content creation to educate consumers about the benefits of massage chairs and to differentiate themselves in a competitive market.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Bodyfriend
  • Cozzia USA
  • Daito Denki Kogyo Co., Ltd.
  • Family Inada Co. Ltd
  • Fujiiryoki
  • Human Touch
  • Infinity
  • Kahuna Massage Chair
  • Luraco
  • Ogawa
  • OSIM International Ltd
  • Panasonic
  • Shanghai Rongtai Health Technology Co., Ltd.

Recent Developments:

  • Human Touch has recently unveiled their latest innovation in the form of the CERTUS Massage Chair. This cutting-edge chair is meticulously crafted to deliver an exceptional massage experience. The CERTUS Massage Chair boasts a range of features that make it stand out. Its advanced technology and thoughtful design ensure that users can enjoy a truly remarkable massage. This chair has been engineered to provide targeted and soothing massages, offering relief from the stresses of daily life.
  • Bodyfriend has taken a significant step forward in the realm of massage chair technology with the introduction of their latest product, the Rex-L Plus. The advanced AI system of Rex-L Plus sets it apart from conventional massage chairs. This AI technology is designed to learn and adapt to the individual user's preferences, thereby constructing highly personalized and customized massage programs. The chair essentially becomes a digital masseur, capable of providing a tailored massage experience that caters to each user's unique needs.

Massage Chair Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Conventional/Robotic
  • Product Type
  • End Use
  • Distribution Channel 
  • Region 
Conventional/Robotic Covered Conventional, Robotic
Product Types Covered Inversion Massage Chairs, Zero Gravity Massage Chairs, Targeted Massage Products, Others
End Uses Covered Commercial, Residential
Distribution Channels Covered Specialty Stores, Online, Supermarkets and Hypermarkets, Others
Regions Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico, Argentina, Colombia, Chile, Peru, Turkey, Saudi Arabia, Iran, United Arab Emirates
Companies Covered Bodyfriend, Cozzia USA, Daito Denki Kogyo Co., Ltd., Family Inada Co. Ltd, Fujiiryoki, Human Touch, Infinity, Kahuna Massage Chair, Luraco, Ogawa, OSIM International Ltd, Panasonic and Shanghai Rongtai Health Technology Co., Ltd., etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the global massage chair market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global massage chair market?
  • What is the impact of each driver, restraint, and opportunity on the global massage chair market?
  • What are the key regional markets?
  • Which countries represent the most attractive massage chair market?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the conventional/robotic?
  • Which is the most attractive conventional/robotic in the massage chair market?
  • Which is the most attractive product type in the massage chair market?
  • What is the breakup of the market based on the end use?
  • Which is the most attractive end use in the massage chair market?
  • What is the breakup of the market based on the distribution channel?
  • Which is the most attractive distribution channel in the massage chair market?
  • What is the competitive structure of the global massage chair market?
  • Who are the key players/companies in the global massage chair market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the massage chair market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global massage chair market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the massage chair industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Massage Chair Market Report by Conventional/Robotic (Conventional, Robotic), Product Type (Inversion Massage Chairs, Zero Gravity Massage Chairs, Targeted Massage Products, and Others), End Use (Commercial, Residential), Distribution Channel (Specialty Stores, Online, Supermarkets and Hypermarkets, and Others), and Region 2024-2032
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