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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Maternity Innerwear Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global maternity innerwear market grew at a CAGR of around 4% during 2015-2020. Maternity innerwear refers to specialized clothing items produced for pregnant women. These items are manufactured to comfortably fit the changing baby bump, breasts, and overall body size. Maternity innerwear includes shapewear, maternity or nursing bras, maternity briefs, and camisoles. Amongst these, nursing bras are sold in a wide variety of styles, fabrications, prices, and colors. They are produced with different features to ease the baby-feeding process and provide support throughout the pregnancy term. Such features can range from side sling support and supportive cup structure to drop-down cups for feeding and padded and fully adjustable straps. Similarly, maternity briefs are also manufactured in two forms – below and above the bump. These innerwear items are usually made of cotton in different styles and colors.

Across the globe, there has been a rise in the demand for nursing-friendly innerwear, which is one of the major driving factors for the maternity innerwear market. Moreover, there is an increasing willingness to spend on comfortable maternity wear and premium product variants, primarily due to increased disposable incomes. This, in turn, is acting as another major growth-inducing factor. In line with this, women have become aware of the availability of comfortable and affordable maternity innerwear, which, in confluence with the growing number of working women and an overall improvement in the financial independence of women, is contributing to the rising demand for these products significantly. Some of the other factors that are positively affecting the market growth include the continual launch of more convenient product variants and an easy availability of these products through proliferating online retails channels. Looking forward, IMARC Group expects the global maternity innerwear market to exhibit moderate growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global maternity innerwear market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, type and distribution channel.

Breakup by Type:

  • Maternity/Nursing Bras
  • Camisoles
  • Shapewear
  • Maternity Briefs
     

Breakup by Distribution Channel:

  • Online Stores
  • Offline Stores
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Adore Me Inc., CLOVIA, FirstCry, Fresh Venturz LLP, Hennes & Mauritz AB, Hotmilk Lingerie, Isabella Oliver, Seraphine, The Gap Inc., Triumph International and Wacoal.

Key Questions Answered in This Report:

  • How has the global maternity innerwear market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global maternity innerwear market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global maternity innerwear market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Maternity Innerwear Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Maternity/Nursing Bras
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Camisoles
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Shapewear
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Maternity Briefs
        6.4.1 Market Trends
        6.4.2 Market Forecast
7    Market Breakup by Distribution Channel
    7.1    Online Stores
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Offline Stores
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Region
    8.1    North America
        8.1.1 United States
           8.1.1.1 Market Trends
           8.1.1.2 Market Forecast
        8.1.2 Canada
           8.1.2.1 Market Trends
           8.1.2.2 Market Forecast
    8.2    Asia-Pacific
        8.2.1 China
           8.2.1.1 Market Trends
           8.2.1.2 Market Forecast
        8.2.2 Japan
           8.2.2.1 Market Trends
           8.2.2.2 Market Forecast
        8.2.3 India
           8.2.3.1 Market Trends
           8.2.3.2 Market Forecast
        8.2.4 South Korea
           8.2.4.1 Market Trends
           8.2.4.2 Market Forecast
        8.2.5 Australia
           8.2.5.1 Market Trends
           8.2.5.2 Market Forecast
        8.2.6 Indonesia
           8.2.6.1 Market Trends
           8.2.6.2 Market Forecast
        8.2.7 Others
           8.2.7.1 Market Trends
           8.2.7.2 Market Forecast
    8.3    Europe
        8.3.1 Germany
           8.3.1.1 Market Trends
           8.3.1.2 Market Forecast
        8.3.2 France
           8.3.2.1 Market Trends
           8.3.2.2 Market Forecast
        8.3.3 United Kingdom
           8.3.3.1 Market Trends
           8.3.3.2 Market Forecast
        8.3.4 Italy
           8.3.4.1 Market Trends
           8.3.4.2 Market Forecast
        8.3.5 Spain
           8.3.5.1 Market Trends
           8.3.5.2 Market Forecast
        8.3.6 Russia
           8.3.6.1 Market Trends
           8.3.6.2 Market Forecast
        8.3.7 Others
           8.3.7.1 Market Trends
           8.3.7.2 Market Forecast
    8.4    Latin America
        8.4.1 Brazil
           8.4.1.1 Market Trends
           8.4.1.2 Market Forecast
        8.4.2 Mexico
           8.4.2.1 Market Trends
           8.4.2.2 Market Forecast
        8.4.3 Others
           8.4.3.1 Market Trends
           8.4.3.2 Market Forecast
    8.5    Middle East and Africa
        8.5.1 Market Trends
        8.5.2 Market Breakup by Country
        8.5.3 Market Forecast
9    SWOT Analysis
    9.1    Overview
    9.2    Strengths
    9.3    Weaknesses
    9.4    Opportunities
    9.5    Threats
10    Value Chain Analysis
11    Porters Five Forces Analysis

    11.1    Overview
    11.2    Bargaining Power of Buyers
    11.3    Bargaining Power of Suppliers
    11.4    Degree of Competition
    11.5    Threat of New Entrants
    11.6    Threat of Substitutes
12    Price Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Key Players
    13.3    Profiles of Key Players
        13.3.1    Adore Me Inc.
           13.3.1.1 Company Overview
           13.3.1.2 Product Portfolio
        13.3.2    CLOVIA
           13.3.2.1 Company Overview
           13.3.2.2 Product Portfolio
        13.3.3    FirstCry
           13.3.3.1 Company Overview
           13.3.3.2 Product Portfolio
        13.3.4    Fresh Venturz LLP
           13.3.4.1 Company Overview
           13.3.4.2 Product Portfolio
        13.3.5    Hennes & Mauritz AB
           13.3.5.1 Company Overview
           13.3.5.2 Product Portfolio
           13.3.5.3 Financials
           13.3.5.4 SWOT Analysis
        13.3.6    Hotmilk Lingerie
           13.3.6.1 Company Overview
           13.3.6.2 Product Portfolio
        13.3.7    Isabella Oliver
           13.3.7.1 Company Overview
           13.3.7.2 Product Portfolio
        13.3.8    Seraphine
           13.3.8.1 Company Overview
           13.3.8.2 Product Portfolio
        13.3.9    The Gap Inc.
           13.3.9.1 Company Overview
           13.3.9.2 Product Portfolio
           13.3.9.3 Financials
           13.3.9.4 SWOT Analysis
        13.3.10    Triumph International
           13.3.10.1 Company Overview
           13.3.10.2 Product Portfolio
        13.3.11    Wacoal
           13.3.11.1 Company Overview
           13.3.11.2 Product Portfolio

List of Figures

Figure 1: Global: Maternity Innerwear Market: Major Drivers and Challenges
Figure 2: Global: Maternity Innerwear Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Maternity Innerwear Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Maternity Innerwear Market: Breakup by Type (in %), 2020
Figure 5: Global: Maternity Innerwear Market: Breakup by Distribution Channel (in %), 2020
Figure 6: Global: Maternity Innerwear Market: Breakup by Region (in %), 2020
Figure 7: Global: Maternity Innerwear (Maternity/Nursing Bras) Market: Sales Value (in Million US$), 2015 & 2020
Figure 8: Global: Maternity Innerwear (Maternity/Nursing Bras) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 9: Global: Maternity Innerwear (Camisoles) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: Maternity Innerwear (Camisoles) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Maternity Innerwear (Shapewear) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Maternity Innerwear (Shapewear) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Maternity Innerwear (Maternity Briefs) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Maternity Innerwear (Maternity Briefs) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Maternity Innerwear (Online Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Maternity Innerwear (Online Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Maternity Innerwear (Offline Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Maternity Innerwear (Offline Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: North America: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: North America: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: United States: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: United States: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Canada: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Canada: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Asia-Pacific: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Asia-Pacific: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: China: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: China: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Japan: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Japan: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: India: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: India: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: South Korea: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: South Korea: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Australia: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Australia: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Indonesia: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Indonesia: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Others: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Others: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Europe: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: Europe: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Germany: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Germany: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: France: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: France: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: United Kingdom: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: United Kingdom: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: Italy: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Italy: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: Spain: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Spain: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: Russia: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Russia: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Others: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Others: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: Latin America: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: Latin America: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Brazil: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: Brazil: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Mexico: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Mexico: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Others: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Others: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: Middle East and Africa: Maternity Innerwear Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: Middle East and Africa: Maternity Innerwear Market: Breakup by Country (in %), 2020
Figure 67: Middle East and Africa: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Global: Maternity Innerwear Industry: SWOT Analysis
Figure 69: Global: Maternity Innerwear Industry: Value Chain Analysis
Figure 70: Global: Maternity Innerwear Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Maternity Innerwear Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Maternity Innerwear Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Global: Maternity Innerwear Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 4: Global: Maternity Innerwear Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 5: Global: Maternity Innerwear Market: Competitive Structure
Table 6: Global: Maternity Innerwear Market: Key Players

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