Market Overview:
The global maternity innerwear market is expected to exhibit a CAGR of
7.57% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Maternity innerwear refers to specialized clothing items produced for pregnant women. These items are manufactured to comfortably fit the changing baby bump, breasts, and overall body size. Maternity innerwear includes shapewear, maternity or nursing bras, maternity briefs, and camisoles. Amongst these, nursing bras are sold in a wide variety of styles, fabrications, prices, and colors. They are produced with different features to ease the baby-feeding process and provide support throughout the pregnancy term. Such features can range from side sling support and supportive cup structure to drop-down cups for feeding and padded and fully adjustable straps. Similarly, maternity briefs are also manufactured in two forms – below and above the bump. These innerwear items are usually made of cotton in different styles and colors.
Across the globe, there has been a rise in the demand for nursing-friendly innerwear, which is one of the major driving factors for the maternity innerwear market. Moreover, there is an increasing willingness to spend on comfortable maternity wear and premium product variants, primarily due to increased disposable incomes. This, in turn, is acting as another major growth-inducing factor. In line with this, women have become aware of the availability of comfortable and affordable maternity innerwear, which, in confluence with the growing number of working women and an overall improvement in the financial independence of women, is contributing to the rising demand for these products significantly. Some of the other factors that are positively affecting the market growth include the continual launch of more convenient product variants and an easy availability of these products through proliferating online retails channels.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global maternity innerwear market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type and distribution channel.
Breakup by Type:
- Maternity/Nursing Bras
- Camisoles
- Shapewear
- Maternity Briefs
Breakup by Distribution Channel:
- Online Stores
- Offline Stores
Breakup by Region:
- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adore Me Inc., CLOVIA, FirstCry, Fresh Venturz LLP, Hennes & Mauritz AB, Hotmilk Lingerie, Isabella Oliver, Seraphine, The Gap Inc., Triumph International and Wacoal.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Billion |
| Segment Coverage |
Type, Distribution Channel, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered |
Adore Me Inc., CLOVIA, FirstCry, Fresh Venturz LLP, Hennes & Mauritz AB, Hotmilk Lingerie, Isabella Oliver, Seraphine, The Gap Inc., Triumph International and Wacoal. |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global maternity innerwear market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global maternity innerwear market?
- What are the key regional markets?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global maternity innerwear market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Maternity Innerwear Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Maternity/Nursing Bras
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Camisoles
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Shapewear
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Maternity Briefs
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Online Stores
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Offline Stores
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Region
8.1 North America
8.1.1 United States
8.1.1.1 Market Trends
8.1.1.2 Market Forecast
8.1.2 Canada
8.1.2.1 Market Trends
8.1.2.2 Market Forecast
8.2 Asia-Pacific
8.2.1 China
8.2.1.1 Market Trends
8.2.1.2 Market Forecast
8.2.2 Japan
8.2.2.1 Market Trends
8.2.2.2 Market Forecast
8.2.3 India
8.2.3.1 Market Trends
8.2.3.2 Market Forecast
8.2.4 South Korea
8.2.4.1 Market Trends
8.2.4.2 Market Forecast
8.2.5 Australia
8.2.5.1 Market Trends
8.2.5.2 Market Forecast
8.2.6 Indonesia
8.2.6.1 Market Trends
8.2.6.2 Market Forecast
8.2.7 Others
8.2.7.1 Market Trends
8.2.7.2 Market Forecast
8.3 Europe
8.3.1 Germany
8.3.1.1 Market Trends
8.3.1.2 Market Forecast
8.3.2 France
8.3.2.1 Market Trends
8.3.2.2 Market Forecast
8.3.3 United Kingdom
8.3.3.1 Market Trends
8.3.3.2 Market Forecast
8.3.4 Italy
8.3.4.1 Market Trends
8.3.4.2 Market Forecast
8.3.5 Spain
8.3.5.1 Market Trends
8.3.5.2 Market Forecast
8.3.6 Russia
8.3.6.1 Market Trends
8.3.6.2 Market Forecast
8.3.7 Others
8.3.7.1 Market Trends
8.3.7.2 Market Forecast
8.4 Latin America
8.4.1 Brazil
8.4.1.1 Market Trends
8.4.1.2 Market Forecast
8.4.2 Mexico
8.4.2.1 Market Trends
8.4.2.2 Market Forecast
8.4.3 Others
8.4.3.1 Market Trends
8.4.3.2 Market Forecast
8.5 Middle East and Africa
8.5.1 Market Trends
8.5.2 Market Breakup by Country
8.5.3 Market Forecast
9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats
10 Value Chain Analysis
11 Porters Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Adore Me Inc.
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.2 CLOVIA
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.3 FirstCry
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.4 Fresh Venturz LLP
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.5 Hennes & Mauritz AB
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.5.3 Financials
13.3.5.4 SWOT Analysis
13.3.6 Hotmilk Lingerie
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.7 Isabella Oliver
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.8 Seraphine
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.9 The Gap Inc.
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
13.3.9.3 Financials
13.3.9.4 SWOT Analysis
13.3.10 Triumph International
13.3.10.1 Company Overview
13.3.10.2 Product Portfolio
13.3.11 Wacoal
13.3.11.1 Company Overview
13.3.11.2 Product Portfolio
List of Figures
Figure 1: Global: Maternity Innerwear Market: Major Drivers and Challenges
Figure 2: Global: Maternity Innerwear Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Maternity Innerwear Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Maternity Innerwear Market: Breakup by Type (in %), 2021
Figure 5: Global: Maternity Innerwear Market: Breakup by Distribution Channel (in %), 2021
Figure 6: Global: Maternity Innerwear Market: Breakup by Region (in %), 2021
Figure 7: Global: Maternity Innerwear (Maternity/Nursing Bras) Market: Sales Value (in Million US$), 2016 & 2021
Figure 8: Global: Maternity Innerwear (Maternity/Nursing Bras) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 9: Global: Maternity Innerwear (Camisoles) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Maternity Innerwear (Camisoles) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Maternity Innerwear (Shapewear) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Maternity Innerwear (Shapewear) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Maternity Innerwear (Maternity Briefs) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Maternity Innerwear (Maternity Briefs) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Maternity Innerwear (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Maternity Innerwear (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Maternity Innerwear (Offline Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Maternity Innerwear (Offline Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: North America: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: North America: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: United States: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: United States: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Canada: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Canada: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Asia-Pacific: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Asia-Pacific: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: China: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: China: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Japan: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Japan: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: India: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: India: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: South Korea: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: South Korea: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Australia: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Australia: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Indonesia: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Indonesia: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Others: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Others: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Europe: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Europe: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Germany: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Germany: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: France: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: France: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: United Kingdom: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: United Kingdom: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Italy: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Italy: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Spain: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Spain: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Russia: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Russia: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Others: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Others: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Latin America: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Latin America: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Brazil: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Brazil: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Mexico: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Mexico: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Others: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Others: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Middle East and Africa: Maternity Innerwear Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Middle East and Africa: Maternity Innerwear Market: Breakup by Country (in %), 2021
Figure 67: Middle East and Africa: Maternity Innerwear Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Global: Maternity Innerwear Industry: SWOT Analysis
Figure 69: Global: Maternity Innerwear Industry: Value Chain Analysis
Figure 70: Global: Maternity Innerwear Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Maternity Innerwear Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Maternity Innerwear Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 3: Global: Maternity Innerwear Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 4: Global: Maternity Innerwear Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 5: Global: Maternity Innerwear Market: Competitive Structure
Table 6: Global: Maternity Innerwear Market: Key Players