The global maternity innerwear market grew at a CAGR of around 4% during 2015-2020. Maternity innerwear refers to specialized clothing items produced for pregnant women. These items are manufactured to comfortably fit the changing baby bump, breasts, and overall body size. Maternity innerwear includes shapewear, maternity or nursing bras, maternity briefs, and camisoles. Amongst these, nursing bras are sold in a wide variety of styles, fabrications, prices, and colors. They are produced with different features to ease the baby-feeding process and provide support throughout the pregnancy term. Such features can range from side sling support and supportive cup structure to drop-down cups for feeding and padded and fully adjustable straps. Similarly, maternity briefs are also manufactured in two forms – below and above the bump. These innerwear items are usually made of cotton in different styles and colors.
Across the globe, there has been a rise in the demand for nursing-friendly innerwear, which is one of the major driving factors for the maternity innerwear market. Moreover, there is an increasing willingness to spend on comfortable maternity wear and premium product variants, primarily due to increased disposable incomes. This, in turn, is acting as another major growth-inducing factor. In line with this, women have become aware of the availability of comfortable and affordable maternity innerwear, which, in confluence with the growing number of working women and an overall improvement in the financial independence of women, is contributing to the rising demand for these products significantly. Some of the other factors that are positively affecting the market growth include the continual launch of more convenient product variants and an easy availability of these products through proliferating online retails channels. Looking forward, IMARC Group expects the global maternity innerwear market to exhibit moderate growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global maternity innerwear market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, type and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players being Adore Me Inc., CLOVIA, FirstCry, Fresh Venturz LLP, Hennes & Mauritz AB, Hotmilk Lingerie, Isabella Oliver, Seraphine, The Gap Inc., Triumph International and Wacoal.
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