Meal Kit Delivery Services Market

Market Overview:

The global meal kit delivery services market size reached USD 28.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 97.5 Billion by 2033, exhibiting a growth rate (CAGR) of 13.94% during 2025-2033. The increasing preference for home-cooked and chef-cooked food, the rapidly growing e-commerce industry, and the rising expenditure capacities of consumers represent some of the key factors driving the market.

Meal kit delivery services refer to companies that deliver pre-portioned, pre-packaged, and partially prepared ingredients and recipes to customers. It is a subscription-based food service business model that provides pre-measured ingredients and easy-to-follow recipes to home cooks to prepare meals from the comfort of their kitchens. Meal kit delivery services cater to specific dietary needs, such as vegetarian, vegan, gluten-free, traditional, low in calories, high in protein, and kid-friendly options. These services are widely used as they offer convivence, flexible delivery options, healthy and nutritional meals, and flexibility. Meal kit delivery services assist in saving time, reducing food wastage, providing sufficient portions, ensuring better nutrition, providing flexible delivery options, and catering to specific dietary needs.

Meal Kit Delivery Services Market Trends:

The increasing preference for home-cooked and chef-cooked food among millennials across the globe is one of the key factors driving the market growth. Meal kit delivery services are widely used as they provide pre-portioned ingredients and recipe cards delivered to the doorstep, eliminating the need to plan meals and grocery shopping, which saves time and energy. In line with this, the rising inclination toward meal kit delivery services among the working population due to hectic schedules and busy lifestyles is favoring the market growth. Additionally, the widespread adoption of these services owing to their cost effectiveness and convenience is acting as another growth-inducing factor. Apart from this, the introduction of vegan meal kit delivery services that specialize in plant-based products that cater to lactose-intolerant consumers that have specific dietary needs, which in turn is providing an impetus to the market growth. Moreover, the increasing option of meal kit delivery services that offer eco-friendly packaging and reduce food waste through pre-portioned ingredients is propelling the market growth. Furthermore, the growing demand for these services due to the shifting preferences of consumers for healthy diets to increase immunity and maintain a balanced diet is creating a positive outlook for the market. Other factors, rising environmental consciousness among the masses, increasing adoption of these services during the Covid-19 pandemic, growing expenditure capacities of consumers, rapidly growing e-commerce industry, aggressive promotional campaigns, and rising health consciousness, are anticipated to drive the market growth. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global meal kit delivery services market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on offering, service, meal type, and platform.

Offering Insights:

• Heat and Eat
• Cook and Eat
   

The report has provided a detailed breakup and analysis of the meal kit delivery services market based on the offering. This includes heat and eat and cook and eat. According to the report, cook and eat represented the largest segment.

Service Insights:

• Single
• Multiple
   

A detailed breakup and analysis of the meal kit delivery services market based on the service has also been provided in the report. This includes single and multiple.

Meal Type Insights:

• Vegan
• Vegetarian
• Non-Vegetarian
   

The report has provided a detailed breakup and analysis of the meal kit delivery services market based on the meal type. This includes small and vegan, vegetarian, and non-vegetarian. According to the report, non-vegetarian represented the largest segment.

Platform Insights:

• Online
• Offline
   

A detailed breakup and analysis of the meal kit delivery services market based on the platform has also been provided in the report. This includes online and offline. According to the report, online accounted for the largest market share.

Regional Insights:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for meal kit delivery services. Some of the factors driving the North America meal kit delivery services market included the growing expenditure capacities of consumers, the rapidly growing e-commerce industry, and rising health consciousness among the masses.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global meal kit delivery services market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Blue Apron, LLC, ButcherBox, Fresh n' Lean, Gobble Inc, Gousto, HelloFresh, Home Chef (The Kroger Co.), Hungryroot, Marley Spoon AG, Purple Carrot, Sun Basket Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Questions Answered in This Report:

• How has the global meal kit delivery services market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global meal kit delivery services market?
• What is the impact of each driver, restraint, and opportunity on the global meal kit delivery services market?
• What are the key regional markets?
• Which countries represent the most attractive meal kit delivery services market?
• What is the breakup of the market based on the offering?
• Which is the most attractive offering in the meal kit delivery services market?
• What is the breakup of the market based on the service?
• Which is the most attractive service in the meal kit delivery services market?
• What is the breakup of the market based on the meal type?
• Which is the most attractive meal type in the meal kit delivery services market?
• What is the breakup of the market based on the platform?
• Which is the most attractive platform in the meal kit delivery services market?
• What is the competitive structure of the global meal kit delivery services market?
• Who are the key players/companies in the global meal kit delivery services market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the meal kit delivery services market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global meal kit delivery services market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the meal kit delivery services industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.