Mexico Activewear Market

Mexico Activewear Market Overview:

The Mexico activewear market size reached USD 6.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.7 Billion by 2033, exhibiting a growth rate (CAGR) of 5.08% during 2025-2033. The market is growing steadily, driven by rising health consciousness, increasing disposable income, rapid urbanization, e-commerce expansion, widespread adoption of fitness influencer culture, surging demand for athleisure, and stringent government initiatives promoting physical activity and wellness.

Mexico Activewear Market Trends:

Rise of Athleisure and Fashion-Forward Activewear

The Mexico activewear market share is expanding rapidly, as consumers seek apparel that combines fashion and comfort and functionality. In addition to this, fitness professionals, young people, and exercise enthusiasts choose outfits that transition effortlessly from their workouts to other daily activities. Moreover, the market demands performance-based sportswear items such as leggings and joggers, and sports bras that combine breathable materials with fashionable designs. For example, Adidas and Under Armour join domestic manufacturers in releasing collections that combine useful technical design with contemporary urban fashion elements. In 2024, Adidas launched the Dame 9 x BAPE collaboration, featuring ultra-lightweight design and distinctive BAPE aesthetics. This fusion of performance technology and streetwear style caters to consumers seeking fashionable yet functional activewear. Besides this, athleisure has gained strength as a lifestyle choice because social media influencers and fitness personalities use various social media platforms such as, Instagram and TikTok to shape the purchasing decisions of consumers. Furthermore, mainstream fashion integrates athleisure because of shifting work environments along with the developing wellness culture. As a result, the athleisure trend is maintaining its influence on the fitness apparel through its focus on fashion style and self-expression, which is enhancing the Mexico activewear market outlook.

Expansion of E-Commerce and Digital Retail Channels

The expansion of e-commerce and digital retail channels is significantly driving the Mexico activewear market growth due to e-commerce, as it enhances consumer capabilities to shop various brands and styles. In line with this, the rise of smartphone adoption and internet use enables more shoppers to purchase activewear online from various platforms directly at home. Moreover, younger consumers in particular favor digital channels for their convenience, broader product selection, and interactive shopping experiences. Besides this, international brands and domestic brands are developing stronger digital platforms while making their mobile applications more usable in addition to conducting focused digital advertising initiatives. For instance, in October 2024, Shein collaborated with Stori to introduce its first global credit card, aiming to attract more consumers to online shopping by offering incentives for purchases, thereby boosting e-commerce engagement in the fashion sector. Social media also functions as the key driver to increase e-commerce store popularity through influencer collaboration and sponsored content advertisements. Furthermore, quick delivery services, along with flexible payment methods and easy returns, are forming major key factors that drive better customer satisfaction and loyalty. As a result, online retail infrastructure development is making e-commerce the predominant power that is significantly driving the Mexico activewear market growth.

Mexico Activewear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product type, material type, pricing, age group, distribution channel, and end user.

Product Type Insights:

• Top Activewear
• Bottom Activewear
• Innerwear
• Swimwear
• Outerwear

The report has provided a detailed breakup and analysis of the market based on the product type. This includes top activewear, bottom activewear, innerwear, swimwear, and outerwear.

Material Type Insights:

• Nylon
• Polyester
• Cotton
• Neoprene
• Polypropylene
• Spandex

A detailed breakup and analysis of the market based on the material type have also been provided in the report. This includes nylon, polyester, cotton, neoprene, polypropylene, and spandex.

Pricing Insights:

• Economy
• Premium

The report has provided a detailed breakup and analysis of the market based on the pricing. This includes economy and premium.

Age Group Insights:

• 1-15 Years
• 16-30 Years
• 31-44 Years
• 45-64 Years
• More than 65 Years

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes 1-15 years, 16-30 years, 31-44 years, 45-64 years, and more than 65 years.

Distribution Channel Insights:

• Online Stores
• Offline Stores

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online stores and offline stores.

End User Insights:

• Men
• Women
• Kids

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes men, women, and kids.

Regional Insights:

• Northern Mexico
• Central Mexico
• Southern Mexico
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Mexico, Central Mexico, Southern Mexico, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Mexico Activewear Market News:

• In November 2024, Onitsuka Tiger celebrated its 75th anniversary by partnering with French fashion house Patou to release a limited-edition, 20-piece collection featuring coquette-inspired activewear, including special versions of the Mexico 66 sneakers. This fusion of Japanese sportswear and French fashion enhances product diversity and appeals to style-conscious consumers.
• In November 2023, the NBA partnered with InnovaSport, a leading Mexican sports apparel retailer, to relaunch NBATienda.com and open NBA retail stores across Mexico. This collaboration significantly increases the availability of authentic NBA merchandise, catering to basketball enthusiasts and boosting the sports apparel market.

Mexico Activewear Market Report Coverage:

Key Questions Answered in This Report:

• How has the Mexico activewear market performed so far and how will it perform in the coming years?
• What is the breakup of the Mexico activewear market on the basis of product type?
• What is the breakup of the Mexico activewear market on the basis of material type?
• What is the breakup of the Mexico activewear market on the basis of pricing?
• What is the breakup of the Mexico activewear market on the basis of age group?
• What is the breakup of the Mexico activewear market on the basis of distribution channel?
• What is the breakup of the Mexico activewear market on the basis of end user?
• What is the breakup of the Mexico activewear market on the basis of region?
• What are the various stages in the value chain of the Mexico activewear market? 
• What are the key driving factors and challenges in the Mexico activewear?
• What is the structure of the Mexico activewear market and who are the key players?
• What is the degree of competition in the Mexico activewear market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Mexico activewear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Mexico activewear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Mexico activewear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.