The Mexico car rental services market size reached USD 1,258.50 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,586.94 Million by 2033, exhibiting a growth rate (CAGR) of 2.61% during 2025-2033. Increasing number of international tourists, growth in business travel, and airport infrastructure expansion are propelling the market growth. Apart from this, rising domestic road trips, the surge of online booking platforms, demand for luxury car rentals, and eco-friendly vehicle options are supporting the market growth. Furthermore, partnerships with the hospitality sector, the popularity of low-cost rentals, technological advancements, improved customer experience, the demand for premium vehicles, and the trend of flexible mobility solutions for tourists and locals are boosting the Mexico car rental services market share.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 1,258.50 Million |
Market Forecast in 2033 | USD 1,586.94 Million |
Market Growth Rate 2025-2033 | 2.61% |
Increasing Number of International Tourists Visiting Mexico
Mexico has consistently ranked among the top travel destinations worldwide, with tourism playing a key role in driving the car rental market. In 2024, Mexico welcomed over 45 million international tourists, and despite setbacks due to the global pandemic, the country has seen a strong recovery in recent years. This growing influx of international travelers has significantly increased the demand for car rentals, as tourists require convenient transportation options for sightseeing, business trips, or exploring the country's diverse regions. Additionally, Mexico's close proximity to the United States makes it a popular choice for American tourists, further boosting the demand for car rentals. Whether traveling to cities, coastal regions, or cultural heritage sites, international visitors often seek the flexibility and comfort that rental cars provide, driving growth in the market.
Growth in the Business Travel Sector
There has also been an ongoing increase in business travel in Mexico, particularly with the nation being a prime hub for trade and industry in Latin America. Business travel expenditure in Mexico has witnessed a considerable surge, which reflects the country's robust economic connections with global markets, particularly the U.S. and Canada. This rise in business travel directly impacts the requirement for car rentals. Car rentals are preferred by business travelers as they have autonomy and ease of access to cars when traveling for meetings, conferences, or site visits. Car rentals offer the luxury of scheduling independence and access to cars suitable for business needs, which may not be guaranteed through public transport or taxis, which is further driving the Mexico car rental services market growth. As Mexico cements its position as an international business center, the demand for rental cars will continue and support the development of the market overall.
Expansion of Airport Infrastructure
The modernization and development of Mexico's airports have played a crucial role in the expansion of the car rental industry. Mexico has made significant investments to develop its airport infrastructure in the form of new terminals, enhanced facilities, and improved connectivity from major airports to key tourist destinations. For example, Mexico City's Benito Juárez International Airport, one of the busiest airports in Latin America, underwent extensive modernization in the recent past. The expansion has made it easier for visitors and business travelers to access car rental services upon arrival, encouraging convenience and higher use of rental services, which is further providing a thrust to the market growth. Additionally, In 2025, Grupo Aeroportuario del Pacífico (GAP) announced a historic investment of approximately US$2.6 billion to modernize and expand 12 airports across Mexico by 2029, aiming to increase overall capacity by 50%
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on booking type, rental length, vehicle type, application, and end user.
Booking Type Insights:
The report has provided a detailed breakup and analysis of the market based on the booking type. This includes offline booking and online booking.
Rental Length Insights:
A detailed breakup and analysis of the market based on rental length have also been provided in the report. This includes short term and long term.
Vehicle Type Insights:
The report has provided a detailed breakup and analysis of the market based on the vehicle type. This includes luxury, executive, economy, SUVs, and others.
Application Insights:
A detailed breakup and analysis of the market based on application have also been provided in the report. This includes leisure/tourism and business.
End User Insights:
The report has provided a detailed breakup and analysis of the market based on end user. This includes self-driven and chauffeur-driven.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Mexico, Central Mexico, Southern Mexico, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Mexico Car Rental Services Market Report Coverage:
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Booking Types Covered | Offline Booking, Online Booking |
Rental Lengths Covered | Short Term, Long Term |
Vehicle Types Covered | Luxury, Executive, Economy, SUVs, Others |
Applications Covered | Leisure/Tourism, Business |
End Users Covered | Self-Driven, Chauffeur-Driven |
Regions Covered | Northern Mexico, Central Mexico, Southern Mexico, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: