Mexico Deodorants Market

Mexico Deodorants Market Overview:

The Mexico deodorants market size reached USD 463.6 Million in ​2025​. Looking forward, IMARC Group expects the market to reach USD 633.8 Million by ​2034​, exhibiting a growth rate (CAGR) of 3.53% during 2026-2034. At present, young adults, especially those working or studying in busy environments, are using deodorants to feel fresh and presentable. Besides this, the broadening of supermarkets, convenience stores, pharmacies, and online platforms, which aid in enhancing the accessibility of products, is contributing to the expansion of the Mexico deodorants market share.

Mexico Deodorants Market Trends:

Evolving lifestyle choices

Evolving lifestyle choices are stimulating the market growth in Mexico. As people are leading fast-paced urban lives, personal hygiene and grooming are becoming daily priorities. Deodorants are no longer seen as luxury items but as everyday essentials. Young adults, especially those working or studying in busy environments, are employing deodorants to feel fresh, confident, and presentable. There's a rising focus on health and wellness, which is encouraging people to utilize deodorants that are free from harsh chemicals, offer long-lasting protection, and are made with natural ingredients. According to the IMARC Group, Mexico health and wellness market size reached USD 52.3 Billion in 2024. Fitness culture is also growing, and with more people exercising regularly, the demand for effective and sweat-resistant deodorants is increasing. At the same time, awareness around environmental issues is rising, which is enhancing the popularity of eco-friendly packaging and cruelty-free products. Social media trends and influencer marketing are further motivating individuals to try new deodorant types like roll-ons, sprays, and cream-based versions. All of these changing habits and preferences are leading brands to innovate and offer a wider variety of options, making the deodorant market in Mexico more competitive, diverse, and closely tied to modern lifestyles.

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Expansion of retail channels

The expansion of retail channels is fueling the Mexico deodorants market growth. According to the National Association of Supermarkets and Department Stores (ANTAD), retail sales in Mexico increased by 7.1% in 2024. With more supermarkets, convenience stores, pharmacies, and online platforms offering personal care products, deodorants are becoming easier to find and buy. People have access to a wider variety of brands, scents, and formats, which encourages them to try new items. Retail chains often run promotions, discounts, and bundle offers that attract price-sensitive customers and increase sales volume. The growth of online shopping also plays a significant role, especially among the younger demographic who enjoy the convenience of browsing and buying from home. E-commerce platforms often offer comprehensive product details, evaluations, and comparisons that assist shoppers in making better-informed decisions. In addition, modern retail formats allow international and local brands to showcase their items better through in-store displays and sampling. This improved visibility aids in increasing awareness and building customer loyalty. As retail channels continue to grow and diversify, they are making deodorants more accessible to different income groups and regions in Mexico.

Mexico Deodorants Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for ​2026-2034​. Our report has categorized the market based on product type, packaging type, and distribution channel.

Product Type Insights:

• Sprays
• Roll-On
• Creams
• Gels
• Wipes
• Sticks
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sprays, roll-on, creams, gels, wipes, sticks, and others.

Packaging Type Insights:

• Metal
• Plastic
• Others

A detailed breakup and analysis of the market based on the packaging type have also been provided in the report. This includes metal, plastic, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others.

Regional Insights:

• Northern Mexico
• Central Mexico
• Southern Mexico
• Others 

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Mexico, Central Mexico, Southern Mexico, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Mexico Deodorants Market News:

• In March 2025, Unilever planned to invest USD 800 Million in Nuevo León, Mexico. The upcoming facility was to be constructed in Nexxus and Nexxus2, situated in the Salinas Industrial Park, located in the municipality of Salinas Victoria, and would serve as an innovation and export hub. Unilever aimed to manufacture deodorants, shampoos, conditioners, and creams. This investment pertained to the initial phase of the project and was set to affect the creation of 850 direct jobs and 800 indirect jobs, with 120 more jobs expected to be generated later.
• In December 2024, Jarritos launched a range of deodorants, body wash, hair care items, and lotion, all infused with the scents of four favorite Jarritos flavors, in Mexico. The brand was well-known for its deodorants that were cruelty-free and aluminum-free, crafted from a baking soda foundation. Jarritos items were crafted with genuine fruit juices, drawing inspiration from the tastes of Mexico.

Mexico Deodorants Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Mexico deodorants market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Mexico deodorants market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Mexico deodorants industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.