Mexico Green Tea Market

Mexico Green Tea Market Overview:

The Mexico green tea market size reached USD 226.50 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 369.55 Million by 2033, exhibiting a growth rate (CAGR) of 5.59% during 2025-2033. ​The market is expanding, driven by rising health awareness, especially among younger consumers seeking natural, antioxidant-rich beverages. Growing interest in matcha and premium teas, along with increased availability of diverse products like ready-to-drink (RTD) options, is broadening appeal further supporting this market growth. ​

Mexico Green Tea Market Trends:

Government Support and Market Regulation

Mexico green tea market outlook is also gaining from the growing interest by government agencies on food quality, safety, and agricultural growth. The government is encouraging eco-friendly cultivation practices and assisting local tea farmers with technical education and access to resources. Regulatory mechanisms have been improved to provide proper labeling and compliance with safety measures so that consumers are able to make informed decisions. These endeavors not only instill confidence in green tea products but also increase the image of domestic brands in both the home market and export markets. These favorable conditions are stimulating innovation, transparency, and long-term investment in the green tea industry, as well as aligning with national objectives of encouraging healthier dietary habits and production domestically.

Health and Wellness Focus

An increasing number of health-conscious consumers in Mexico are shifting away from sugary and high-caffeine beverages, driving the Mexico green tea market growth. Green tea, known for its natural antioxidant properties, digestive support, and metabolism-boosting benefits, is gaining popularity as a healthier, cleaner alternative. This trend aligns with the broader shift in consumer behavior, as reflected in a July 2024 report showing that 56% of consumers tried new drinks in bars and restaurants, with health-conscious options like non-alcoholic beer and seltzers leading. Green tea’s rise is further fueled by fitness influencers, health blogs, and natural product endorsements, shaping consumer preferences for wellness-driven choices like green tea and herbal infusions. The move towards wellness is clear in Mexico’s evolving beverage landscape.

Diversification of Product Offerings

The Mexico green tea industry is changing with a growing number of product types to meet various consumer preferences. Brands are stepping away from conventional tea bags and offering new formats such as loose-leaf tea, RTD bottle, and even powdered or capsule packaging. New flavors such as jasmine, lemon, mint, and berry mix are also drawing in consumers who like variety. This innovation is growing the customer base and serving disparate consumption patterns, such as home brewing and on-the-go consumption. The demand for customized and convenient beverage experience is pushing the brands to be innovative with package and formulation development, making the green tea readily available and appetizing across demography further aiding the Mexico green tea market share.

Mexico Green Tea Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on type, flvour, and distribution channel.

Type Insights:

• Green Tea Bags
• Green Tea Instant Mixes
• Iced Green Tea
• Loose Leaf
• Capsules
• Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes green tea bags, green tea instant mixes, iced green tea, loose leaf, capsules, and others.

Flavour Insights

• Lemon
• Aloe Vera
• Cinnamon
• Vanilla
• Wild Berry
• Jasmin
• Basil
• Others

A detailed breakup and analysis of the market based on the flavour have also been provided in the report. This includes lemon, aloe vera, cinnamon, vanilla, wild berry, Jasmin, basil, and others.

Distribution Channel Insights

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and others.

Regional Insights:

• Northern Mexico
• Central Mexico
• Southern Mexico
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Mexico, Central Mexico, Southern Mexico, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Mexico Green Tea Market News:

• In January 2025, TreeHouse Foods finalized its $205 million acquisition of Harris Tea, strengthening its position in the private label tea market. This move brings Harris Tea’s sourcing, blending, and packaging capabilities under TreeHouse’s umbrella, aligning with its strategic goals. Funded mainly with cash on hand, the deal is expected to boost revenue and profitability in 2025, while maintaining TreeHouse’s 2024 financial guidance and enhancing long-term growth potential.
• In September 2024, Monster Energy launched Rehab Monster Green Tea, a non-carbonated beverage blending hydration, energy, and antioxidants. Designed for active lifestyles, it features electrolytes, coconut water, vitamins, and caffeine for optimal refreshment and recovery. With a clean green tea flavor and functional benefits, the drink supports replenishment and hydration. According to Monster Energy’s CMO, the new flavor energizes while delivering a smooth, revitalizing experience perfect for high-energy routines.

Mexico Green Tea Market Report Coverage:

Key Questions Answered in This Report:

• How has the Mexico green tea market performed so far and how will it perform in the coming years?
• What is the breakup of the Mexico green tea market on the basis of type?
• What is the breakup of the Mexico green tea market on the basis of flavour?
• What is the breakup of the Mexico green tea market on the basis of distribution channel?
• What is the breakup of the Mexico green tea market on the basis of region?
• What are the various stages in the value chain of the Mexico green tea market? 
• What are the key driving factors and challenges in the Mexico green tea?
• What is the structure of the Mexico green tea market and who are the key players?
• What is the degree of competition in the Mexico green tea market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Mexico green tea market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Mexico green tea market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Mexico green tea industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.