Mexico Outdoor Advertising Market

Mexico Outdoor Advertising Market Overview:

The Mexico outdoor advertising market size reached USD 492.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 906.4 Million by 2033, exhibiting a growth rate (CAGR) of 6.30% during 2025-2033. The market share is expanding, driven by the expansion of retail channels that are working to enhance brand awareness among people, along with the rising tourism activities, which is encouraging hotels and local restaurants to employ effective ways to promote their services.

Mexico Outdoor Advertising Market Trends:

Expansion of retail outlets

The expansion of retail channels is fueling the Mexico outdoor advertising market growth. As more shopping centers, standalone stores, and brand outlets are being established in urban and semi-urban areas, businesses are seeking customer attention, driving the demand for outdoor advertising. From billboards to posters and digital displays, brands use eye-catching visuals right outside or near these outlets to promote offers, new arrivals, and build brand awareness among people. Retailers know that people are more likely to respond to advertisements when they are outside of their homes, especially near a point of sale. Consequently, having strong outdoor visibility is becoming a smart move. With retail spaces spreading into newer parts of cities and smaller towns, there is more ground to cover for advertisers. Malls and commercial complexes are adding digital screens and outdoor advertising spaces as a revenue stream, making it easier for firms to advertise in high-footfall areas. Moreover, local businesses are utilizing banners and hoardings to stand out in a competitive market. As retail channels continue to broaden, the need for outdoor advertising to turn brand visibility into actual foot traffic and sales is rising. According to the IMARC Group, the Mexico retail market is set to reach USD 693.0 Billion by ​2033​, showing a growth rate (CAGR) of 4.56% during 2025-2033.

Increasing tourism activities

Rising tourism activities are offering a favorable Mexico outdoor advertising market outlook. As per the data released by the National Institute of Statistics and Geography, Mexico received 45.04 Million international visitors in 2024, demonstrating a 7.4% annual increase. As more tourists are visiting popular spots, including cultural and beach destinations, there is a growing audience in the country that is open to new experiences. Brands see this as a suitable chance to draw the attention of travelers through billboards, airport advertisements, transit signage, and displays near hotels, restaurants, and attractions. Since tourists often explore unfamiliar places, they tend to rely on visual cues for guidance, which makes outdoor advertising highly effective. Travel-related businesses, such as airlines, hotels, tour companies, and local restaurants, employ outdoor advertising to promote their services to this steady flow of visitors. It is also an efficient way for luxury brands to get visibility in high-traffic areas where tourists are likely to shop and dine. Cities and local government agencies use outdoor media to endorse local events, heritage sites, and safety information.

Mexico Outdoor Advertising Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on type and segment.

Type Insights:

• Traditional Outdoor Advertising
• Digital Outdoor Advertising

The report has provided a detailed breakup and analysis of the market based on the type. This includes traditional outdoor advertising and digital outdoor advertising.

Segment Insights:

• Billboard Advertising
• Transport Advertising
• Street Furniture Advertising
• Others

A detailed breakup and analysis of the market based on the segment have also been provided in the report. This includes billboard advertising, transport advertising, street furniture advertising, and others.

Regional Insights:

• Northern Mexico
• Central Mexico
• Southern Mexico
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Mexico, Central Mexico, Southern Mexico, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Mexico Outdoor Advertising Market News:

• In March 2025, JCDecaux Mexico, the prominent provider of outdoor advertisement services, teamed up with Viooh to launch a DOOH campaign for Mazda in Mexico. The two firms utilized programmatic DOOH, employing strategically positioned billboards and busy shopping centers that enabled real-time enhancements. The initiative aimed at individuals between 45 and 64 years old, concentrating on boosting visits to dealerships in Mexico City.
• In February 2025, Clear Channel Outdoor Holdings, Inc. announced that it finalized the sale of its operations in Mexico, Peru, and Chile to Global Media US LLC. The company obtained USD 20 Million in cash upon closing, reflecting a USD 34 Million enterprise value. The latter firm aimed to propel its business growth and utilize the former’s media platform and teams to provide impactful outdoor advertising campaigns for its clients.

Mexico Outdoor Advertising Market Report Coverage:

Key Questions Answered in This Report:

• How has the Mexico outdoor advertising market performed so far and how will it perform in the coming years?
• What is the breakup of the Mexico outdoor advertising market on the basis of type?
• What is the breakup of the Mexico outdoor advertising market on the basis of segment?
• What is the breakup of the Mexico outdoor advertising market on the basis of region?
• What are the various stages in the value chain of the Mexico outdoor advertising market? 
• What are the key driving factors and challenges in the Mexico outdoor advertising?
• What is the structure of the Mexico outdoor advertising market and who are the key players?
• What is the degree of competition in the Mexico outdoor advertising market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Mexico outdoor advertising market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Mexico outdoor advertising market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Mexico outdoor advertising industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.