Mexico Skincare Market

Mexico Skincare Market Overview:

The Mexico skincare market size reached USD 2.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.5% during 2025-2033. The market is growing due to rising consumer interest in self-care, brand-led sustainability efforts, and evolving retail strategies. Franchise expansions, direct-to-consumer models, and eco-friendly packaging trends are driving access, product diversity, and engagement across both urban and emerging consumer segments.

Mexico Skincare Market Trends:

Shift Toward Franchise Expansion

Mexico’s skincare market is undergoing a noticeable shift as brands pivot from traditional distribution models toward franchise-driven growth. This change is helping brands optimize physical presence across key urban and suburban zones, offering localized formats tailored to consumer behavior. Franchise formats provide improved control over brand presentation, inventory management, and customer engagement. As competition increases and consumers become more selective, access to skincare products in consistent, high-quality retail environments becomes a key advantage. In December 2024, Natura revealed its plan to phase out its direct-selling model in Mexico in favor of a franchise-based system starting in 2025. This shift aimed to match regional consumption trends and operational dynamics better, particularly as in-person retail continues to rebound. By establishing franchise locations, Natura is positioned to improve product availability and cater to customer preferences more directly. It also provides opportunities for local entrepreneurs to participate in the brand’s retail growth, fostering regional business development. The move signals a broader transformation in how global skincare companies adapt to Mexico’s evolving retail ecosystem. As skincare routines become more personalized, having localized stores with knowledgeable staff and tailored inventories helps brands meet rising expectations for accessibility, education, and community-rooted engagement across Mexico’s expanding beauty market.

Strengthening Direct-to-Consumer Momentum

Direct-to-consumer (DTC) models are gaining strength in Mexico’s skincare industry, offering brands the ability to build close customer relationships and deliver consistent value without relying heavily on physical retail. Skincare brands using DTC channels can respond more quickly to market trends, promote personalized marketing, and keep operational costs lower. As digital platforms grow and consumer behavior shifts toward convenience and value, this model continues to evolve as a sustainable and efficient go-to-market strategy in the beauty segment. In March 2025, Betterware de México announced an MX USD 250 Million dividend, demonstrating the robust performance of its operations after acquiring JAFRA. The expansion of its skincare and beauty portfolio played a key role, reinforcing the success of its DTC approach. The company’s ability to combine personal selling, digital platforms, and product bundling contributed to its market growth. It maintained an agile structure that aligned well with consumer needs in both urban and rural areas, offering value-driven skincare solutions with a strong brand identity. Betterware’s model also showed how supply chain discipline and targeted promotions could build high-impact customer loyalty without costly retail infrastructure. As skincare demand rises in Mexico, brands embracing direct, responsive channels will continue to influence how products are discovered, purchased, and recommended in this competitive and fast-moving market.

Mexico Skincare Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on category, ingredient type, gender, and distribution channel.

Category Insights:

• Body Care
• Facial Care
• Hand Care
• Others 

The report has provided a detailed breakup and analysis of the market based on the category. This includes body care, facial care, hand care, and others.

Ingredient Type Insights:

• Natural 
• Chemical

A detailed breakup and analysis of the market based on the ingredient type have also been provided in the report. This includes natural and chemical.

Gender Insights:

• Male
• Female
• Unisex

A detailed breakup and analysis of the market based on the gender have also been provided in the report. This includes male, female, and unisex.

Distribution Channel Insights:

• Offline
• Online 

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline and online.

Regional Insights:

• Northern Mexico
• Central Mexico
• Southern Mexico
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Mexico, Central Mexico, Southern Mexico, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Mexico Skincare Market News:

• February 2025: Aora México partnered with RePurpose Global to launch a plastic-free skincare initiative. Certified as a “plastic-negative” brand, Aora used recyclable materials like tin and wood, influencing Mexico’s skincare market by setting new sustainability standards in packaging and consumer expectations.
• December 2024: SharkNinja entered Mexico’s skincare market with the launch of CryoGlow, a facemask featuring LED technology and cooling undereye treatment. This innovation expanded high-tech skincare options in Mexico, setting new standards in beauty devices and driving consumer interest in advanced facial care solutions.

Mexico Skincare Market Report Coverage:

Key Questions Answered in This Report:

• How has the Mexico skincare market performed so far and how will it perform in the coming years?
• What is the breakup of the Mexico skincare market on the basis of category?
• What is the breakup of the Mexico skincare market on the basis of ingredient type?
• What is the breakup of the Mexico skincare market on the basis of gender?
• What is the breakup of the Mexico skincare market on the basis of distribution channel?
• What is the breakup of the Mexico skincare market on the basis of region?
• What are the various stages in the value chain of the Mexico skincare market? 
• What are the key driving factors and challenges in the Mexico skincare market?
• What is the structure of the Mexico skincare market and who are the key players?
• What is the degree of competition in the Mexico skincare market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Mexico skincare market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Mexico skincare market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Mexico skincare industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.