Nigeria Mobile Money Market to Grow at 19.2% During 2025-2033, Fueled by Widespread Adoption of Mobile-Based Financial Services

March 10, 2025 | Retail

VIEW FULL TABLE OF CONTENTS

According to the latest report by IMARC Group, titled “Nigeria Mobile Money Market Report by Technology (USSD, Mobile Wallets, and Others), Nature of Payment (Person to Person, Person to Business, Business to Person, Business to Business), Business Model (Bank Led Model, Non Bank Led Model), Transaction Type (Peer to Peer, Bill Payments and Airtime Top-ups, Travel Booking, and Others) 2025-2033,” the Nigeria mobile money market size reached USD 24.2 Million in 2024. Mobile money is a digital financial service that allows individuals a convenient and cost-effective way to store, send, and accept money using their mobile devices, such as smartphones and tablets. These services are typically provided by mobile network operators, financial institutions, or other third-party providers. With mobile money, users can deposit and withdraw money, transfer funds to other mobile money accounts, pay bills, purchase goods and services, and access loans and insurance without the need for a traditional bank account. It incorporates numerous technologies, such as digital wallets, unstructured supplementary service data (USSD), and near-field communication (NFC), that facilitate secured and convenient payment solutions.

Nigeria Mobile Money Market Trends:

The expanding adoption of mobile-based financial services due to the limited access to brick-and-mortar financial institutions, particularly in rural areas, is primarily driving the market growth in Nigeria. Besides this, the escalating consumer awareness about the benefits of mobile money services, such as 24/7 availability, lower transaction costs, and ease of accessibility, is impelling the market growth. Moreover, a growing number of financial institutions are leveraging mobile money platforms to offer insurance and loan policies, which, in turn, is presenting remunerative growth opportunities for the market. In line with this, the rising integration of various e-commerce platforms with mobile money services to offer numerous cashback, discounts, and rewards during purchases, bill payments, and travel bookings is aiding in market expansion. In addition to this, the widespread adoption of international money transfer services, the proliferation of mobile phones, and easy access to high-speed internet connectivity in the country are contributing to the market growth. Furthermore, rapid urbanization and digitalization, inflating disposable income of individuals, favorable government initiatives, the launch of new products and services by leading market players, and the surging use of digital wallets to purchase goods and pay bills are creating a positive outlook for the market. Looking forward, the market value is projected to reach USD 140.2 Million by 2033, expanding at a CAGR of 19.2% during 2025-2033.

Market Summary:

On the basis of technology, the market has been divided into USSD, mobile wallets, and others.
Based on the nature of payment, the market is categorized into person to person, person to business, business to person, and business to business.
On the basis of the business model, the market has been bifurcated into bank and non-bank led models.
Based on the transaction type, the market is segregated into peer to peer (domestic remittance (intra city P2P and inter-state P2P) and international remittance (outbound and inbound remittance)), bill payments and airtime top-ups (credit card payment, fuel bills, healthcare and wellness bills, rental payment, mobile and DTH recharge, and others), travel booking (offline and online travel bookings (online flight, online bus, and train, online hotel and other bookings)), and others.
The competitive landscape of the market has also been examined, with some of the key players being Cellulant Nigeria Limited, Ecobank Nigeria Limited (Ecobank Transnational Incorporated), Funds and Electronic Transfer Solutions Ltd, Fortis Mobile Money Limited, Guaranty Trust Bank Plc, Pagatech Limited, Pocket Moni, ReadyCash, Teasy International Company Limited, and VTNetwork Limited.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Segment Coverage	Technology, Nature of Payment, Business Model, Transaction Type
Companies Covered	Cellulant Nigeria Limited, Ecobank Nigeria Limited (Ecobank Transnational Incorporated), Funds and Electronic Transfer Solutions Ltd, Fortis Mobile Money Limited, Guaranty Trust Bank Plc, Pagatech Limited, Pocket Moni, ReadyCash, Teasy International Company Limited, and VTNetwork Limited
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

IMARC Group
134 N 4th St.
Brooklyn, NY 11249, USA
Email: Sales@imarcgroup.com
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Nigeria Mobile Money Market to Grow at 19.2% During 2025-2033, Fueled by Widespread Adoption of Mobile-Based Financial Services

Purchase Options Discount
Offer

Inquire Before Buying

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Speak to an Analyst

Request Brochure

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.