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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Mobile TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The global mobile TV market witness strong growth during the period 2014-2019. A mobile television (TV) refers to the service of seamless television broadcasting of videos over mobile and handheld devices. It can either be paid through a subscription fee or available for free through the internet. The content can also be downloaded and podcasted to be viewed by the user as per their convenience. The mobile TV utilizes various kinds of technical systems, such as Wi-Fi or WiMAX, and terrestrial networks to send radio and wireless signals along with the existing satellite technology to deliver broadcasts. Using this service, the user can watch the latest news, real-time traffic reports and live telecast of sporting events and television shows. In comparison to traditional cable television, mobile TV provides high quality and more customizable experience to the end-user.

Increasing usage of smart devices such as mobile phones and tablets along with rising internet usership is the key factor driving the growth of the market. Furthermore, there has been an increase in the demand for premium sports, movies and entertainment content through Video on Demand (VoD) platforms which are also contributing to the market growth. A rise in the production of TV-enabled mobile handsets has also enhanced the adoption of free-to-air services across the developing nations. Additionally, the introduction of 5G broadcast services is another factor contributing to the growth of the market. The 5G broadcasts offer users with high data speed and media consumption facilities that improve the overall mobile experience. Other factors such as growing urbanization, rising disposable income and consumer expenditure on leisure and entertainment activities along with convenient access and low installation costs are also projected to drive the market further. Looking forward, IMARC Group expects the market to continue its strong growth during the next five years.

Breakup by Content Type:

  • Video-on-Demand
  • Online Video
  • Live Streaming
     

Breakup by Technology:

  • IPTV
  • OTT
  • Satellite
  • Others
     

Breakup by Service Type:

  • Free-to-Air Service
  • Pay TV Services
     

Breakup by Application:

  • Commercial
  • Personal
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems), Verizon Communications Inc., etc.

Key Questions Answered in This Report:

  • How has the global mobile TV market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What is the breakup of the market based on the content type?
  • What is the breakup of the market based on the technology?
  • What is the breakup of the market based on the service type?
  • What is the breakup of the market based on the application?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global mobile TV market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Mobile TV Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Forecast
6    Market Breakup by Content Type 
    6.1    Video-on-Demand
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Online Video
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Live Streaming
        6.3.1 Market Trends
        6.3.2 Market Forecast
7    Market Breakup by Technology
    7.1    IPTV
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    OTT
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Satellite
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8    Market Breakup by Service Type
    8.1    Free-to-Air Services
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Pay TV Services
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Application
    9.1    Commercial
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Personal
        9.2.1 Market Trends
        9.2.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Asianet Satellite
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio 
        14.3.2    AT&T Inc.
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
           14.3.2.3 Financials 
           14.3.2.4 SWOT Analysis
        14.3.3    Bell Canada (BCE Inc.)
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio 
           14.3.3.3 Financials 
           14.3.3.4 SWOT Analysis
        14.3.4    Bharti Airtel Limited
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio 
           14.3.4.3 Financials 
           14.3.4.4 SWOT Analysis
        14.3.5    Charter Communications Inc.
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio 
           14.3.5.3 Financials 
           14.3.5.4 SWOT Analysis
        14.3.6    Comcast Corporation
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
           14.3.6.3 Financials 
           14.3.6.4 SWOT Analysis
        14.3.7    Consolidated Communications
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio 
           14.3.7.3 Financials 
           14.3.7.4 SWOT Analysis
        14.3.8    Cox Communications Inc.
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
           14.3.8.3 Financials 
           14.3.8.4 SWOT Analysis
        14.3.9    MobiTV Inc.
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio 
        14.3.10    SPB TV AG
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
        14.3.11    Tata Sky Ltd.
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio
        14.3.12    United States Cellular
           14.3.12.1 Company Overview
           14.3.12.2 Product Portfolio
           14.3.12.3 Financials 
           14.3.12.4 SWOT Analysis
        14.3.13    Verizon Communications Inc.
           14.3.13.1 Company Overview
           14.3.13.2 Product Portfolio
           14.3.13.3 Financials 
           14.3.13.4 SWOT Analysis

List of Figures

Figure 1: Global: Mobile TV Market: Major Drivers and Challenges
Figure 2: Global: Mobile TV Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Mobile TV Market: Breakup by Content Type (in %), 2019
Figure 4: Global: Mobile TV Market: Breakup by Technology (in %), 2019
Figure 5: Global: Mobile TV Market: Breakup by Service Type (in %), 2019
Figure 6: Global: Mobile TV Market: Breakup by Application (in %), 2019
Figure 7: Global: Mobile TV Market: Breakup by Region (in %), 2019
Figure 8: Global: Mobile TV Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 9: Global: Mobile TV (Video-on-Demand) Market: Sales Value (in Million US$), 2014 & 2019
Figure 10: Global: Mobile TV (Video-on-Demand) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: Global: Mobile TV (Online Video) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: Global: Mobile TV (Online Video) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 13: Global: Mobile TV (Live Streaming) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: Global: Mobile TV (Live Streaming) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: Global: Mobile TV (IPTV) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: Global: Mobile TV (IPTV) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: Global: Mobile TV (OTT) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: Global: Mobile TV (OTT) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: Global: Mobile TV (Satellite) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: Global: Mobile TV (Satellite) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: Global: Mobile TV (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: Global: Mobile TV (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: Global: Mobile TV (Free-to-Air Services) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: Global: Mobile TV (Free-to-Air Services) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: Global: Mobile TV (Pay TV Services) Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: Global: Mobile TV (Pay TV Services) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: Global: Mobile TV (Commercial) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: Global: Mobile TV (Commercial) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: Global: Mobile TV (Personal) Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: Global: Mobile TV (Personal) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 31: North America: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: North America: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: United States: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: United States: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: Canada: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: Canada: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 37: Asia Pacific: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 38: Asia Pacific: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 39: China: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 40: China: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 41: Japan: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 42: Japan: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 43: India: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 44: India: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 45: South Korea: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 46: South Korea: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: Australia: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: Australia: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: Indonesia: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: Indonesia: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: Others: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: Europe: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: Europe: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: Germany: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: Germany: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: France: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: France: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: United Kingdom: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: United Kingdom: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: Italy: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: Italy: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: Spain: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: Spain: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: Russia: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 66: Russia: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 67: Others: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 68: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 69: Latin America: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 70: Latin America: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 71: Brazil: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 72: Brazil: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 73: Mexico: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 74: Mexico: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 75: Others: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 76: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 77: Middle East and Africa: Mobile TV Market: Sales Value (in Million US$), 2014 & 2019
Figure 78: Middle East and Africa: Mobile TV Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 79: Global: Mobile TV Industry: SWOT Analysis
Figure 80: Global: Mobile TV Industry: Value Chain Analysis
Figure 81: Global: Mobile TV Industry: Porter’s Five Forces Analysis


List of Tables

Table 1: Global: Mobile TV Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Mobile TV Market Forecast: Breakup by Content Type (in Million US$), 2020-2025
Table 3: Global: Mobile TV Market Forecast: Breakup by Technology (in Million US$), 2020-2025
Table 4: Global: Mobile TV Market Forecast: Breakup by Service (in Million US$), 2020-2025
Table 5: Global: Mobile TV Market Forecast: Breakup by Application (in Million US$), 2020-2025
Table 6: Global: Mobile TV Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 7: Global: Mobile TV Market Structure
Table 8: Global: Mobile TV Market: Key Players

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