• Phone: +1-631-791-1145
  • Email: sales@imarcgroup.com

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The global mobile value-added services market is currently witnessing strong growth. The market grew at a CAGR of more than 12% during 2014-2019. Mobile value-added services (MVAS) refer to various non-core facilities offered by the telecommunications sector. This includes short message service (SMS), Interactive Voice and Video Response (IVVR), Wireless Application Protocol (WAP), Unstructured Supplementary Service Data (USSD), utility VAS, social networking, infotainment and m-education. These additional services are offered by the operator at a supplementary charge and are considered as an effective source of added revenue. Apart from this, these services also aid in enhancing the overall consumer experience, improving the pricing proposition and optimizing the return on investment (ROI) for the operator.  

Rising urbanization, along with a significant increase in the number of smartphone and tablet users across the globe, is one of the key factors driving the growth of the market. Furthermore, the increasing penetration of 3G and 4G services that have resulted in the widespread utilization of mobile applications and the web is also providing a boost to the market growth. The growing preference, especially among the youth population, for value-based content in the form of over-the-top (OTT) media services to access innovative content on-the-go, is acting as another major growth-inducing factor. Additionally, the emerging trend of digitization across industries is also creating a positive outlook for the market growth. For instance, car rental service providers are using mobile location-based services (LBS) to offer tracking facilities to their consumers. Other factors, including advancements in the 5G technology, improvements in the telecommunications infrastructure and the introduction of cloud-based VAS systems, are projected to drive the market further. Looking forward, IMARC Group expects the market to continue to exhibit strong growth in the next few years.

Breakup by Solution:

  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Location Based Services
  • Mobile Email & IM
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment
  • Others
     

Breakup by Device Type:

  • Mobile Phone
  • Tablet PC
  • Laptop/Data-Card
  • Others
     

Breakup by End-User:

  • SMBs
  • Enterprises
     

Breakup by Vertical:

  • BFSI
  • Media and Entertainment
  • Healthcare
  • Education
  • Retail
  • Government
  • Telecom & IT
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

 

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being AT&T, Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., Comverse Technology Inc., Gaana.com, Gemalto, Google LLC, InMobi, Kongzhong Corp, Mahindra Comviva, Mobily, One97 Communications Ltd., OnMobile, Vodafone Group Plc, etc.

Key Questions Answered in This Report:

  • How has the global mobile value-added services (MVAS) market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What is the breakup of the market based on the solution?
  • What is the breakup of the market based on the device type?
  • What is the breakup of the market based on the end-user?
  • What is the breakup of the market based on the vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global mobile value-added services (MVAS) market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology
 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Mobile Value-Added Services (MVAS) Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Forecast
6    Market Breakup by Solution
    6.1    Short Messaging Service (SMS)
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Multimedia Messaging Service (MMS)
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Location Based Services
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Mobile Email & IM
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Mobile Money
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Mobile Advertising
        6.6.1 Market Trends
        6.6.2 Market Forecast
    6.7    Mobile Infotainment
        6.7.1 Market Trends
        6.7.2 Market Forecast
    6.8    Others
        6.8.1 Market Trends
        6.8.2 Market Forecast
7    Market Breakup by Device Type
    7.1    Mobile Phone
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Tablet PC
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Laptop/Data-Card
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8    Market Breakup by End-User
    8.1    SMBs
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Enterprises
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Vertical
    9.1    BFSI
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Media and Entertainment
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Healthcare
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Education
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Retail
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Government
        9.6.1 Market Trends
        9.6.2 Market Forecast
    9.7    Telecom & IT
        9.7.1 Market Trends
        9.7.2 Market Forecast
    9.8    Others
        9.8.1 Market Trends
        9.8.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Indicators
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    AT&T
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio 
           15.3.1.3 Financials
           15.3.1.4 SWOT Analysis
        15.3.2    Alphabet Inc.
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
           15.3.2.3 Financials
           15.3.2.4 SWOT Analysis
        15.3.3    Amazon.com Inc.
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio 
           15.3.3.3 Financials
           15.3.3.4 SWOT Analysis
        15.3.4    Apple Inc.
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio 
           15.3.4.3 Financials
           15.3.4.4 SWOT Analysis
        15.3.5    Baidu Inc.
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
           15.3.5.3 Financials
           15.3.5.4 SWOT Analysis
        15.3.6    Comverse Technology Inc.
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio 
        15.3.7    Gaana.com 
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio 
        15.3.8    Gemalto
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
        15.3.9    Google LLC
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio 
           15.3.9.3 SWOT Analysis
        15.3.10    InMobi
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio 
        15.3.11    Kongzhong Corp
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio 
        15.3.12    Mahindra Comviva
           15.3.12.1 Company Overview
           15.3.12.2 Product Portfolio 
        15.3.13    Mobily
           15.3.13.1 Company Overview
           15.3.13.2 Product Portfolio 
        15.3.14    One97 Communications Ltd.
           15.3.14.1 Company Overview
           15.3.14.2 Product Portfolio 
        15.3.15    OnMobile
           15.3.15.1 Company Overview
           15.3.15.2 Product Portfolio 
           15.3.15.3 Financials
        15.3.16    Vodafone Group Plc
           15.3.16.1 Company Overview
           15.3.16.2 Product Portfolio 
           15.3.16.3 Financials
           15.3.16.4 SWOT Analysis

List of Figures

Figure 1: Global: Mobile Value-Added Services Market: Major Drivers and Challenges
Figure 2: Global: Mobile Value-Added Services Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Mobile Value-Added Services Market: Breakup by Solution (in %), 2019
Figure 4: Global: Mobile Value-Added Services Market: Breakup by Device Type (in %), 2019
Figure 5: Global: Mobile Value-Added Services Market: Breakup by End-User (in %), 2019
Figure 6: Global: Mobile Value-Added Services Market: Breakup by Vertical (in %), 2019
Figure 7: Global: Mobile Value-Added Services Market: Breakup by Region (in %), 2019
Figure 8: Global: Mobile Value-Added Services Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 9: Global: Mobile Value-Added Services (Short Messaging Service) Market: Sales Value (in Million US$), 2014 & 2019
Figure 10: Global: Mobile Value-Added Services (Short Messaging Service) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market Forecast: Sales Value (in Million US$), 2020-2025 
Figure 13: Global: Mobile Value-Added Services (Location Based Services) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: Global: Mobile Value-Added Services (Location Based Services) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: Global: Mobile Value-Added Services (Mobile Email & IM) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: Global: Mobile Value-Added Services (Mobile Email & IM) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: Global: Mobile Value-Added Services (Mobile Money) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: Global: Mobile Value-Added Services (Mobile Money) Market Forecast: Sales Value (in Million US$), 2020-2025 
Figure 19: Global: Mobile Value-Added Services (Mobile Advertising) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: Global: Mobile Value-Added Services (Mobile Advertising) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: Global: Mobile Value-Added Services (Mobile Infotainment) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: Global: Mobile Value-Added Services (Mobile Infotainment) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: Global: Mobile Value-Added Services (Other Solutions) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: Global: Mobile Value-Added Services (Other Solutions) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: Global: Mobile Value-Added Services (Mobile Phone) Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: Global: Mobile Value-Added Services (Mobile Phone) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: Global: Mobile Value-Added Services (Tablet PC) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: Global: Mobile Value-Added Services (Tablet PC) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: Global: Mobile Value-Added Services (Laptop/Data-Card) Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: Global: Mobile Value-Added Services (Laptop/Data-Card) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 31: Global: Mobile Value-Added Services (Other Device Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: Global: Mobile Value-Added Services (Other Device Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: Global: Mobile Value-Added Services (SMBs) Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: Global: Mobile Value-Added Services (SMBs) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: Global: Mobile Value-Added Services (Enterprises) Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: Global: Mobile Value-Added Services (Enterprises) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 37: Global: Mobile Value-Added Services (BFSI) Market: Sales Value (in Million US$), 2014 & 2019
Figure 38: Global: Mobile Value-Added Services (BFSI) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 39: Global: Mobile Value-Added Services (Media and Entertainment) Market: Sales Value (in Million US$), 2014 & 2019
Figure 40: Global: Mobile Value-Added Services (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 41: Global: Mobile Value-Added Services (Healthcare) Market: Sales Value (in Million US$), 2014 & 2019
Figure 42: Global: Mobile Value-Added Services (Healthcare) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 43: Global: Mobile Value-Added Services (Education) Market: Sales Value (in Million US$), 2014 & 2019
Figure 44: Global: Mobile Value-Added Services (Education) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 45: Global: Mobile Value-Added Services (Retail) Market: Sales Value (in Million US$), 2014 & 2019
Figure 46: Global: Mobile Value-Added Services (Retail) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: Global: Mobile Value-Added Services (Government) Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: Global: Mobile Value-Added Services (Government) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: Global: Mobile Value-Added Services (Telecom & IT) Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: Global: Mobile Value-Added Services (Telecom & IT) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: Global: Mobile Value-Added Services (Other Verticals) Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: Global: Mobile Value-Added Services (Other Verticals) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: North America: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: North America: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: United States: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: United States: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: Canada: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: Canada: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: Asia Pacific: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: Asia Pacific: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: China: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: China: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: Japan: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: Japan: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: India: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 66: India: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 67: South Korea: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 68: South Korea: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 69: Australia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 70: Australia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 71: Indonesia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 72: Indonesia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 73: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 74: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 75: Europe: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 76: Europe: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 77: Germany: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 78: Germany: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 79: France: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 80: France: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 81: United Kingdom: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 82: United Kingdom: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 83: Italy: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 84: Italy: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 85: Spain: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 86: Spain: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 87: Russia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 88: Russia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 89: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 90: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 91: Latin America: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 92: Latin America: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 93: Brazil: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 94: Brazil: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 95: Mexico: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 96: Mexico: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 97: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 98: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 99: Middle East and Africa: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
Figure 100: Middle East and Africa: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 101: Global: Mobile Value-Added Services Industry: SWOT Analysis
Figure 102: Global: Mobile Value-Added Services Industry: Value Chain Analysis
Figure 103: Global: Mobile Value-Added Services Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Mobile Value-Added Services Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Mobile Value-Added Services Market Forecast: Breakup by Solution (in Million US$), 2020-2025
Table 3: Global: Mobile Value-Added Services Market Forecast: Breakup by Device Type (in Million US$), 2020-2025
Table 4: Global: Mobile Value-Added Services Market Forecast: Breakup by End-User (in Million US$), 2020-2025
Table 5: Global: Mobile Value-Added Services Market Forecast: Breakup by Vertical (in Million US$), 2020-2025
Table 6: Global: Mobile Value-Added Services Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 7: Global: Mobile Value-Added Services Market: Competitive Structure
Table 8: Global: Mobile Value-Added Services Market: Key Players

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