Mosquito Repellent Market

Market Overview:

The global mosquito repellent market size reached USD 5.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.64% during 2025-2033. Asia-Pacific currently dominates the market, driven by its tropical climate and high population density. The increasing prevalence of mosquito-borne diseases, such as malaria and dengue fever, rising awareness among consumers about the disease caused due to mosquito bite, rapid expansion of the travel and tourism industry and constant advancements in product formulations are some of the major factors propelling the market.

Market Size & Forecasts:

• Mosquito repellent market was valued at USD 5.3 Billion in 2024.
• The market is projected to reach USD 8.1 Billion by 2033, at a CAGR of 4.64% from 2025-2033.

Dominant Segments:

• Product Type: On the basis of product type, the mosquito repellent market has been segmented into coils, mats, cream, oils, vaporizer, and others.
• Ingredients Type: Natural ingredients (citronella) hold the majority of the market share because of the growing preferences for plant-based, non-toxic options for personal use. Citronella is known for its effective mosquito-repelling properties and minimal side effects, making it a popular choice among health-conscious individuals.
• Distribution Channel: Convenience stores represent the largest market share since they offer easy access to daily-use products, especially in rural and semi-urban areas. People frequently purchase mosquito repellents alongside regular groceries, and the widespread network of these stores supports high product visibility and impulse buying.
• Region: Asia-Pacific leads the mosquito repellent market due to its warm and humid climate, which supports large mosquito populations. The high incidence of mosquito-borne ailments like dengue and malaria is also catalyzing the demand in the region.

Key Players:

• The leading companies in mosquito repellent market include 3M Company, New Avon Company, Clariant International Ltd., Coghlan's Ltd., Dabur International Limited, Enesis Group, Godrej Consumer Products Limited, Jyothy Laboratories Ltd., Nanjing Ronch Chemical Co. Ltd., PIC Corporation, Qingdao Benzo New Materials Co., Ltd., Quantum Health, Inc., Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., Spectrum Brands Holdings, Inc., Van Aroma, Vertellus Holdings LLC, etc.

Key Drivers of Market Growth:

• Innovations in Product Formats: From sprays and patches to wearable bands and electric diffusers, innovations cater to different preferences and lifestyles, encouraging wider adoption and enhancing user experience, especially in urban and travel settings.
• Rise in Brand Awareness Campaigns: Campaigns are educating people about the use of mosquito repellents and encouraging brand loyalty, especially in competitive markets with numerous options and varying product effectiveness. Engaging visuals and slogans build trust and loyalty, while digital promotions reach wider audiences.
• Increasing Demand in Rural Areas: Rural regions often face higher exposure to mosquito-borne diseases. Increased awareness, better accessibility, and affordability of repellents are encouraging usage. This growing rural utilization is significantly contributing to the overall expansion and penetration of the market across diverse geographies.
• Growing Outdoor Activities: People are spending more time in parks, camps, and open spaces where mosquito exposure is higher. To avoid bites and infections, people rely on repellents for protection, encouraging brands to innovate convenient and effective outdoor-focused repellent products.
• Expansion of E-commerce Portals: Online platforms offer convenience, quick delivery, and product comparisons, encouraging more purchases. Attractive discounts and digital marketing are also boosting online sales, increasing overall market penetration across urban and rural areas.

Future Outlook:

• Strong Growth Outlook: The mosquito repellent market is set to experience sustained growth, as the demand is rising across urban and rural areas. Increasing health awareness, product innovations, and expanding retail access are supporting the market expansion. The market continues to attract investments due to ongoing concerns about mosquito-borne diseases.
• Market Evolution: The sector is anticipated to shift from basic solutions like coils and mats to advanced products, such as sprays, creams, and natural oils. People prefer eco-friendly and skin-safe options, driving innovations and diversification across product formats and ingredients.

Mosquito repellent refers to a substance or product designed to deter mosquitoes from approaching or biting humans. It typically contains ingredients that repel mosquitoes by interfering with their sensory receptors, making it difficult for them to detect human presence. Common active ingredients in mosquito repellents include DEET, picaridin, IR3535, and natural extracts like citronella oil or lemon eucalyptus oil. Mosquito repellents are available in various forms, such as sprays, lotions, creams, and wearable devices. By applying or using mosquito repellents, individuals can reduce their exposure to mosquito bites and lower the risk of mosquito-borne diseases like malaria, dengue fever, or Zika virus.

The increasing prevalence of mosquito-borne diseases worldwide, such as malaria, dengue fever, and Zika virus, has heightened the demand for effective repellents. Governments and healthcare organizations are actively promoting the use of mosquito repellents to prevent the spread of these diseases. Additionally, the rising awareness among consumers about the importance of personal protection against mosquitoes has boosted the market. People are becoming more conscious of the health risks associated with mosquito bites and are actively seeking repellent products to safeguard themselves and their families. Other than this, the expansion of the travel and tourism industry has contributed to the market growth. As more people explore tropical destinations or regions with high mosquito activity, the need for reliable mosquito repellents has increased. Besides this, advancements in product formulations and technology have led to the development of more efficient and long-lasting repellents, thus driving the market. Furthermore, manufacturers are introducing innovative solutions, such as wearable repellent devices and natural-based formulations, catering to the preferences of environment-conscious consumers. Moreover, the increasing disposable income in emerging economies has led to higher purchasing power, enabling consumers to afford mosquito repellents.

Mosquito Repellent Market Trends:

Growing prevalence of mosquito-borne ailments

Rising incidence of mosquito-borne ailments is positively influencing the market. As cases of dengue, malaria, chikungunya, Zika virus, and other infections are increasing, people are becoming more cautious and proactive in preventing mosquito bites. As per the WHO, in 2024, there were 14.1 Million reported dengue cases worldwide, exceeding the previous record of 7 Million registered in 2023. Households are adopting mosquito repellents as a routine necessity rather than an occasional product. Health concerns, especially among children and the elderly, are leading to the consistent utilization of creams, sprays, vaporizers, and coils. Health advisories are further emphasizing the importance of personal protection, contributing to product demand. Overall, the growing threat from mosquito-borne illnesses is creating the need for reliable, safe, and easy-to-employ mosquito repellent solutions in various forms.

Expansion of retail channels

The broadening of retail channels is fueling the market growth. According to industry reports, the global retail market reached approximately USD 23.00 Trillion in 2024. As supermarkets, hypermarkets, pharmacies, convenience stores, and online platforms are expanding, people find it easier to purchase a variety of mosquito repellent products. Organized retail formats offer attractive promotions, better shelf displays, and bundled offers that encourage more frequent purchases. The broadening of e-commerce outlets is further strengthening the market by offering doorstep delivery, easy comparison of brands, and customer reviews that influence buying decisions. Retail expansion also supports new product launches and wider reach for natural and premium variants. As more people continue to rely on retail networks for everyday health and hygiene items, the market is benefiting from greater exposure and consistent sales growth.

Government health campaigns promoting mosquito control

Government health campaigns aimed at promoting mosquito control are bolstering the growth of the market. In May 2024, the Pan American Health Organization (PAHO) urged Caribbean countries and territories to collaborate during Caribbean Mosquito Awareness Week 2024, scheduled for May 6 to 12. The goal of the week was to initiate regional actions to prevent and manage dengue, chikungunya, and Zika, illnesses spread by the Aedes aegypti mosquito. With the motto ‘United for health,’ the Week aimed to highlight the dangers presented by these illnesses. By distributing free repellents, organizing awareness drives, and encouraging preventive habits, such campaigns are driving widespread demand for mosquito repellent products. Schools and community centers often serve as distribution hubs, further boosting visibility and usage. These efforts lead to a behavioral shift where repellent use is becoming a routine part of daily life. As per the mosquito repellent market analysis, such government-driven awareness initiatives play an important role in expanding market size.

Key Growth Drivers of Mosquito Repellent Market:

Innovations in product formats

Companies are developing a variety of products, such as patches, sprays, roll-ons, wristbands, and wearable devices to cater to different lifestyle needs. These modern formats provide alternatives to traditional coils or mats, making repellents safer for children and suitable for both indoor and outdoor use. Travel-friendly and mess-free packaging appeals to busy individuals, while scent-free and skin-friendly formulations address the growing health and comfort concerns. As the demand for customization and ease of application is increasing, brands continue to introduce new solutions that combine protection with comfort. These innovations not only widen user choice but also strengthen brand loyalty, encouraging repeat purchases. As a result, evolving product formats enhance market competitiveness and drive sustained growth across diverse demographics.

Continuous advertising and brand awareness campaigns

Companies are consistently investing in television (TV), digital, print, and outdoor media to promote their products, highlight benefits, and build user trust. These campaigns educate people about the risks of diseases transmitted by mosquitoes and the importance of using repellents regularly. Emotional storytelling, celebrity endorsements, and seasonal promotions further capture user attention and create stronger brand recall. As a result, people are more likely to choose well-known brands over lesser-known alternatives. Advertising also introduces new product formats and innovations to a wider audience. Brand awareness efforts extend into semi-urban areas through localized campaigns, expanding market reach. Overall, consistent promotional strategies enhance product visibility, influence buying behavior, and support steady growth of the mosquito repellent market.

Growing demand in rural areas

Many rural regions are facing frequent outbreaks of mosquito-borne diseases due to stagnant water, poor sanitation, and limited healthcare access. As awareness about health and hygiene is improving, people living in rural areas are adopting mosquito repellents as a preventive measure. The growing availability of affordable products like coils, mats, and natural repellents makes it easier for rural households to integrate them into daily utilization. Government initiatives and non-government organization (NGO)-led awareness programs also play a role in educating rural populations about the importance of mosquito protection. In addition, increased distribution by fast-moving consumer goods (FMCG) companies enhances product accessibility. As income levels are rising in these areas, people are becoming more willing to spend on essential health products. This growing rural penetration is contributing steadily to the overall growth of the mosquito repellent market, making it a critical segment for manufacturers and policymakers.

Mosquito Repellent Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global mosquito repellent market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type, ingredients type and distribution channel.

Breakup by Product Type:

• Coils
• Mats
• Cream
• Oils
• Vaporizer
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes coils, mats, cream, oils, vaporizer, and others.

Coils are widely used as mosquito repellents due to their convenience and effectiveness. Mosquito coils are typically made from a combination of powdered ingredients, such as dried pyrethrum flowers or synthetic pyrethroids. When lit, the coil releases a smoky substance that repels mosquitoes. Coils are popular as they provide long-lasting protection, often lasting for several hours, and are suitable for outdoor use. They are also cost-effective and easily accessible, making them a preferred choice in areas with high mosquito activity.

Mosquito mats are another popular choice for repelling mosquitoes. These mats are usually heated by an electric or battery-powered device, which vaporizes the active ingredient, such as allethrin. The released vapor creates a protective zone, keeping mosquitoes at bay. Mats are valued for their convenience, ease of use, and portability. They are commonly used indoors, particularly in bedrooms and living areas, offering localized protection against mosquitoes.

Mosquito repellent creams are favored for their versatility and direct application. These creams contain active ingredients like DEET or picaridin, which are applied topically to the skin. Repellent creams provide a barrier between the skin and mosquitoes, deterring them from landing and biting. Creams are widely used due to their ease of use, as they can be applied to exposed skin areas. Additionally, repellent creams often offer long-lasting protection, making them suitable for outdoor activities or areas with high mosquito population.

Breakup by Ingredients Type:

• Natural Ingredients
  • Oil of Lemon Eucalyptus
  • Citronella
  • Others
• Synthetic Ingredients
  • DEET
  • Permethrin
  • Picaridin
  • Others

Natural Ingredients (Citronella) holds the majority of the overall market share

A detailed breakup and analysis of the market based on the ingredients type has also been provided in the report. This includes natural ingredients (oil of lemon eucalyptus, citronella, and others) and synthetic ingredients (DEET, permethrin, picaridin, and others). According to the report, natural ingredients (citronella) represented the largest segment.

Natural mosquito repellents are favored for their perceived safety, eco-friendliness, and gentle nature. Ingredients like citronella oil, lemon eucalyptus oil, and lavender oil are commonly used in natural repellents. These plant-based repellents are considered a more environment-friendly option and are well-received by consumers seeking natural alternatives to synthetic compounds. While their effectiveness might be slightly lower compared to synthetics, they still provide a certain level of mosquito protection. Natural repellents are often preferred for use on children or individuals with sensitive skin, offering a more gentle and potentially less irritating solution.

Breakup by Distribution Channel:

• Convenience Stores
• Departmental Stores
• Supermarkets and Hypermarkets
• Online
• Others

The majority of the mosquito repellent are distributed through convenience stores

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes convenience stores, departmental stores, supermarkets and hypermarkets, online, and others. According to the report, convenience stores accounted for the largest market share.

Convenience stores are widely used for purchasing mosquito repellents due to their accessibility and convenience. These stores are often open for extended hours and are located in residential areas, making them easily accessible for consumers seeking immediate protection against mosquitoes. Convenience stores usually carry a variety of mosquito repellent products, ranging from sprays to coils and creams, allowing customers to choose the most suitable option based on their preferences and needs. The convenience factor, coupled with the availability of a range of repellent options, makes convenience stores a popular choice for purchasing mosquito repellents. These stores typically have dedicated sections for household essentials, including insect repellents. Customers can find a wide selection of mosquito repellent brands, formulations, and types, enabling them to compare and choose the most suitable option.

Breakup by Region:

• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Others
• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Iran
  • United Arab Emirates
  • Others

Asia Pacific exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for mosquito repellents.

The mosquito repellent market in the Asia Pacific region is driven by the high prevalence of mosquito-borne diseases in the region. Countries like India and Southeast Asian nations face significant mosquito-borne disease burdens, leading to a higher demand for repellents. The rapid urbanization and expanding middle-class population contribute to increased purchasing power and affordability of repellent products. Besides this, government initiatives, public health campaigns, and awareness programs further accelerate product sales. Additionally, the rising outdoor activities, tropical climate conditions, and growing tourism in the region contribute to the market growth.

Competitive Landscape:

The market is highly competitive, with numerous players vying for market share. Established brands and companies, such as SC Johnson, Reckitt Benckiser Group, and Spectrum Brands, dominate the market. These companies have strong brand recognition, extensive distribution networks, and a wide range of product offerings, giving them a competitive advantage. However, the threat of new entrants in the mosquito repellent market is moderate. While there are barriers to entry, such as regulatory requirements, product development costs, and brand recognition, there is still room for new players to enter the market. The demand for mosquito repellents is consistently growing, driven by rising awareness and the prevalence of mosquito-borne diseases. As a result, new entrants can focus on product differentiation, innovative formulations, and eco-friendly solutions to capture niche markets or cater to specific consumer preferences.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• 3M Company
• New Avon company
• Clariant International Ltd.
• Coghlan’s Ltd.
• Dabur International Limited
• Enesis Group
• Godrej Consumer Products Limited
• Jyothy Laboratories Ltd.
• Nanjing Ronch Chemical Co. Ltd.
• PIC Corporation
• Qingdao Benzo New Materials Co. Ltd.
• Quantam Health Inc.
• Reckitt Benckiser Group Plc
• S.C. Johnson & Son Inc.
• Spectrum Brands Holdings Inc.
• Van Arona
• Vertellus Holdings LLC

Mosquito Repellent Market News:

• June 2025: Mimikai revealed its inaugural line of DEET-free insect and tick repellents that used natural components for efficient bite defense. Michael Roe, the William Neal Reynolds Distinguished Professor in the Department of Entomology and Plant Pathology, harnessed the wild tomato plant's unique capacity to naturally deter insects to create a compound intended as an active ingredient in a natural repellent.
• June 2025: WA Health introduced a new program aimed at increasing awareness and safeguarding communities from serious and potentially lethal mosquito-borne illnesses, offering free repellent dispensers to eligible groups in high-risk regions of South Africa, as part of an initial trial. The pilot initiative was set to take place throughout the Kimberley, Pilbara, and Gascoyne areas, ensuring high availability of mosquito repellent.
• April 2025: Mamaearth released a new marketing campaign for its mosquito repellent line with Bollywood star Shilpa Shetty Kundra as the brand ambassador. The campaign emphasized offering natural mosquito defense for kids using products with citronella, eucalyptus, and peppermint oil.
• January 2025: A Spanish biotech startup introduced a groundbreaking product in insect repellents. It safeguarded against every kind of mosquito, such as aedes aegypti, anopheles, culex, and albopictus (tiger mosquito), in addition to ticks, fleas, black flies, and other phlebotomine sandflies (leishmaniasis).
• November 2024: Nippo ventured into the home care market with the release of its latest product, the Nippo Swooper, a sophisticated mosquito repellent liquid vaporizer. The item was intended to deter mosquitoes by utilizing a formulation that efficiently emitted vapor to maintain homes free from mosquitoes.
• July 2024: Godrej Consumer Products (GCPL) revealed that it created ‘Renofluthrin,’ a patented molecule for mosquito repellent, and incorporated it into its household insecticide items. This advancement offered a substantial improvement in mosquito management and had the potential to enhance the effectiveness of liquid vaporizer solutions twofold.

Mosquito Repellent Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the mosquito repellent market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global mosquito repellent market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the mosquito repellent industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.