Move to Earn Fitness Apps Market Report by Platform (Android, iOS, and Others), Device (Smart phones, Tablets, Wearable Devices), and Region 2024-2032

Move to Earn Fitness Apps Market Report by Platform (Android, iOS, and Others), Device (Smart phones, Tablets, Wearable Devices), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A9130
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Global Move to Earn Fitness Apps Market:

The global move to earn fitness apps market size reached US$ 521.4 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,085.1 Million by 2032, exhibiting a growth rate (CAGR) of 16.65% during 2024-2032. The rising health consciousness among individuals, rapid technological advancements, growing prevalence of sedentary lifestyles, and escalating need for personalized fitness routines are some of the key factors driving the market.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023 US$ 521.4 Million
Market Forecast in 2032 US$ 2,085.1 Million
Market Growth Rate (2024-2032) 16.65%

Move To Earn Fitness Apps Market Analysis:

  • Major Market Drivers: The increasing use of move to earn fitness apps owing to its element of financial incentivization, which effectively encourages users to maintain physical activity, thus bridging the gap between health and finance, is propelling the market. In addition to this, the growing demand for these applications as they develop a competitive spirit among users by offering leaderboards and fitness challenges, thus promoting consistent engagement is also contributing to market growth.
  • Key Market Trends: The widespread adoption of wearable technologies, such as fitness trackers and smartwatches, which provide an appealing way to use the gathered data and promote physical activity through move to earn fitness apps, is positively influencing the market. Additionally, the rising demand for personalized fitness routines, substantial research and development (R&D) efforts, the rapid proliferation of smartphones, and growing internet penetration are further augmenting the market growth.
  • Competitive Landscape: Some of the major market players in the move to earn fitness apps industry include ASICS Corporation, Charity Miles LLC, Diet Bet (WayBetter Inc.), Evidation Health, Inc., HealthyWage LLC, Sweatco Ltd, Winwalk, among others.
  • Geographical Trends: North America held the greatest market share due to the increasing penetration of smartphones and the internet in the region, which provides a wide user base for move to earn fitness applications. Additionally, the rapid adoption of new technology, along with the elevating awareness of health and well-being in the region, is driving the market. Moreover, the inflating disposable income is encouraging people to spend more on fitness apps and related wearable equipment, which contributes to market growth.
  • Challenges and Opportunities: Maintaining user engagement can be tough since many users lose interest in the app over time. Keeping users motivated to continue exercising and get rewards is critical. Moreover, the implementation of behavioral economics principles, such as gamification and incentives, which can improve user engagement and motivation, and offering actual prizes for fitness activities may make the app stand out.

Move To Earn Fitness Apps Market Trends:

The Increasing Health Consciousness

The growing health consciousness among people across the world is driving the demand for move to earn fitness applications. These applications combine fitness monitoring and prizes, encouraging users to prioritize their physical health. Furthermore, the growing rates of lifestyle disorders, including obesity, hypertension, and diabetes, have highlighted the importance of regular exercise. Move to earn applications offer an easy-to-use and entertaining platform for individuals to be active and in charge of their health. They may be integrated into daily routines, allowing users to track their physical activity and make the required changes. In addition, the drive to earn rewards merely by being active helps to encourage even the most exercise-averse people to consider adopting some type of physical activity. For instance, according to an article published by the World Economic Forum, health and fitness app downloads grew by 157% in India, equaling 58 million new app users.

The Rapid Technological Advancements

The fitness sector is always being shaped by technological advancements, and the trend toward earning fitness applications is at the forefront of this transition. They leverage cutting-edge technology like AI, blockchain, and machine learning (ML) to provide a better user experience and more precise activity tracking. In line with this, the use of AI to give tailored fitness and health recommendations based on an individual's behavior and habits is driving market growth. Furthermore, the utilization of blockchain technology to provide transparency in the reward system and promote user confidence is another development driver. It also enables the establishment of a decentralized and secure transaction platform. Furthermore, the increasing use of machine learning (ML) algorithms to comprehend user behavior better and improve app functionality over time based on feedback and patterns is positively influencing the market growth. For instance, HealthifyMe offers calorie tracking, nutrition guidance, and personalized diet plans to support healthy eating habits for its users. In addition to this, wearable technology is a growing and widely utilized technology by customers. Health and fitness apps exhibit the highest retention rates, as 96.0% of users utilize only one of these apps.

The Rising Prevalence of Sedentary Lifestyle

Extended durations of inactivity are common in today's lifestyle, thanks to more desk-bound occupations, screen usage, and other sedentary behaviors. A lack of physical activity has resulted in an increase in a variety of health conditions, including heart disease, obesity, and mental health disorders. Move to Earn fitness applications provide a solution to this prevalent problem by incentivizing physical exercise, making the move from sedentary to active lifestyles more enticing. Furthermore, the prospect of incentives provides further encouragement to break free from protracted periods of inactivity. Furthermore, these applications frequently include features that encourage people to remain active throughout the day, reducing the negative impacts of a sedentary lifestyle. For instance, according to research by the National Association of Chronic Disease Directors, nearly 60% of Americans have at least one chronic illness. As the American population ages, more people are classified as having a "high risk" of developing certain chronic illnesses. These fitness apps help them keep in constant contact with doctors, trainers, dietitians, and mental health mentors.

Corporate Wellness Programs

Leading organizations are increasing their investment in employee wellness programs to boost productivity and save healthcare costs, which is favorably affecting the industry. Furthermore, including Move to Earn Fitness Apps into these efforts provides a compelling incentive for employees to lead healthy lifestyles, resulting in a more engaged and stronger workforce. Employees are encouraged to participate in physical activity using gamified challenges and rewards that match personal fitness goals with business objectives. Aside from that, incorporating social components into these programs develops a feeling of community and accountability among coworkers, increasing participation and commitment to health-related efforts. Additionally, using Move to Earn Fitness Apps into corporate wellness programs enhances both individual health and a healthy business culture that focuses on employee well-being. For instance, GYMGUYZ, the world's largest in-home, on-site, and virtual personal training company, revealed that it is expanding its corporate wellness services. The company now offers its corporate wellness services both in-home and on-site at corporate locations and facilities to workers who choose to work from home. Such developments are predicted to have a significant impact on market growth.

Move To Earn Fitness Apps Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on platform and device.

Breakup by Platform:

  • Android
  • iOS
  • Others

iOS holds the largest market share.

The report has provided a detailed breakup and analysis of the move to earn fitness apps market based on the platform. This includes Android, iOS, and others. According to the report, iOS represented the largest market segment.

iOS is dominating the market as it represents a higher-income segment of individuals who are willing to invest more in health and fitness. They are more motivated to engage with move-to-earn fitness apps, leading to higher adoption rates on this platform. Furthermore, iOS is known for its robust security and privacy standards, which make users more comfortable with sharing health and fitness data with the apps. Additionally, it offers a seamless user experience, which aids in increasing engagement, improving retention rate, and enhancing the usability and functionality of move-to-earn fitness apps. Apart from this, iOS allows the seamless integration of health and fitness data from various sources, including wearable devices, which enhance the functionality of move-to-earn fitness apps, making them more appealing to users. For instance, according to Apple, Inc., active Apple device users increased from 1.4 billion to 1.5 billion. Fitness apps designed for iOS devices can provide activity tracking, fitness coaching, inspiration & motivational videos for workouts, streaming workout classes, stretching, and guided meditations.

Breakup by Device:

  • Smart phones
  • Tablets
  • Wearable Devices

Smartphones hold the largest market share.

The report has provided a detailed breakup and analysis of the move to earn fitness apps market based on the device. This includes smartphones, tablets, and wearable devices. According to the report, smartphones represent the largest market segment.

Smartphones are dominating the market as they provide a broad user base, which makes them the most accessible platform for fitness applications. Furthermore, their multifunctional nature, coupled with advanced technologies such as accelerometers, gyroscopes, and global positioning systems (GPS), makes them ideal for tracking physical activity. Additionally, smartphones are portable and can be carried around easily, making it convenient for users to track their movements and workouts on the go. Besides this, they provide easy internet access, allowing real-time tracking, syncing, and updating of fitness data. This connectivity also enables social features of the apps, such as competition with friends, sharing achievements, and more. Apart from this, smartphones can be easily integrated with wearable technology, such as fitness bands and smartwatches, thus providing a comprehensive tracking system. For instance, the Mobile Economy Asia Pacific stated that the number of mobile subscribers is expected to reach 3.0 billion by 2025 due to the growing adoption of wearable devices, including Fitbit and Apple Watch, which is likely to propel the market for fitness apps throughout the forecast period.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Latin America 
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America exhibits a clear dominance in the market, accounting for the largest move to earn fitness apps market share.

The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represented the largest market.

North America is dominating the market due to the increasing smartphone penetration, which provides a large user base for move to earn fitness apps. Furthermore, the rising awareness about health and wellness in the region is acting as another growth-inducing factor. Additionally, North America is known for its quick adoption of new technologies. Along with this, the rising disposable income of the regional population is prompting individuals to invest more in fitness applications and associated wearable devices. Moreover, the increasing internet penetration in the region, which facilitates easy downloading and sharing of application data, is contributing to the market growth. For instance, the Pew Research Center estimated that almost one-in-five adults (21%) in the United States utilize a smartwatch or wearable fitness tracker on a daily basis. The same source also stated that around three-in-ten Americans (31%) have household earnings of US$ 75,000 or more, and they regularly use a smartwatch or fitness tracker daily, compared to only 12% of those whose yearly family income is less than US$ 30,000. This indicates that an increase in disposable income is also contributing to the growth of the fitness app market in the United States.

Competitive Landscape:

The top companies in the move to earn fitness apps are integrating cutting-edge technologies to enhance user experience, improve the accuracy of activity tracking, and ensure transparency in their reward systems. Furthermore, they are focusing on providing a personalized user experience by offering fitness recommendations, goal setting, and tracking based on individual user behavior, preferences, and fitness levels. Additionally, several key players are forming partnerships with healthcare providers, insurers, and corporations to expand their user base and add credibility to their platforms. Moreover, companies are incorporating elements of gamification into their apps, such as challenges, competitions, and leaderboards, to improve motivation and increase user engagement. Apart from this, leading market players are adding social features to their apps, allowing users to share their achievements, compete with friends, and become part of a fitness community. Growing investments and a rising number of startups worldwide are further impacting the growth positively. For instance, an India-based move to earn fitness startup, Fit Mint proclaimed seed funding of USD 1.6 million which will be used for team expansion and marketing. 

The report has provided a comprehensive analysis of the competitive landscape in the global move to earn fitness apps market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • ASICS Corporation
  • Charity Miles LLC
  • Diet Bet (WayBetter Inc.)
  • Evidation Health, Inc.
  • HealthyWage LLC
  • Sweatco Ltd
  • Winwalk

Move To Earn Fitness Apps Market News:

  • June 2022: Flo Health introduced Flo for Business, an inclusive strategy for women's health that is accessible in 245 countries and 20 languages, as a new employee benefit for every stage of life that provides comprehensive, science-based assistance on various reproductive health topics. The goal is to educate and empower employees about tracking their periods, ovulation, and overall reproductive health.
  • May 2023: Web3’s move-to-earn game, STEPN, integrated its payments service with Apple Pay as a fiat onramp for in-app purchases in a bid to make its app more widely accessible. It’s assumed that incorporating Apple Pay – a technology native to iOS users – will help onboard the next 100 million users to Web3.
  • March 2024: Taki Games has announced a collaboration with Genopets to launch “Genopets Match” in April 2024. This partnership aims to bring the popular “move-to-earn” concept to Taki’s extensive network on the Solana blockchain, promising to enrich the gaming experience for its vast user base.
  • March 2024: Adidas announces ‘Move, Earn & Swap Points' – an all-new offering as part of its ongoing partnership with Les Mills. The partnership launches the ‘Move, Earn & Swap Points’ incentive program, offering adiClub and LES MILLS+ global members more opportunities to earn adiClub points for access to high-performance products and training experiences.

Move to Earn Fitness Apps Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Platform
  • Device
  • Region 
Platforms Covered Android, iOS, Others
Devices Covered Smart phones, Tablets, Wearable Devices
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered ASICS Corporation, Charity Miles LLC, Diet Bet (WayBetter Inc.), Evidation Health, Inc., HealthyWage LLC, Sweatco Ltd, Winwalk, etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the global move to earn fitness apps market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global move to earn fitness apps market?
  • What is the impact of each driver, restraint, and opportunity on the global move to earn fitness apps market?
  • What are the key regional markets?
  • Which countries represent the most attractive move to earn fitness apps market?
  • What is the breakup of the market based on the platform?
  • Which is the most attractive platform in the move to earn fitness apps market?
  • What is the breakup of the market based on the device?
  • Which is the most attractive device in the move to earn fitness apps market?
  • What is the competitive structure of the global move to earn fitness apps market?
  • Who are the key players/companies in the global move to earn fitness apps market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the move to earn fitness apps market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and business opportunities in the global move to earn fitness apps market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the move to earn fitness app industry and its attractiveness.
  • The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
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Move to Earn Fitness Apps Market Report by Platform (Android, iOS, and Others), Device (Smart phones, Tablets, Wearable Devices), and Region 2024-2032
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